The CTP Podcast is designed to Support, Encourage, & Educate coaches to create programs that generate real revenue.
Gordon Duncan, your host, is the owner of Capitalize Marketing and Consulting, and he has been coaching for more than 20 years. This show is here to educate and encourage. His Capitalize Your Best program creates coaches and programs every day.
He has written over 60 books for the church, but he is most proud of the two biographies he wrote for his late parents. He has been married to his wife, Amy, for over 29 years.
Learn more at www.capitalizeyourbest.com.
3 Steps I Took To Leave Ministry at Age 50 And Start a Coaching Business - Episode 25
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Gordon Duncan, owner of Capitalize Marketing and Consulting, hosted another episode of the Coach Training Partners podcast where he shared his journey transitioning from ministry to coaching and consulting at age 50.
Gordon outlined three key steps he took for this career change: conducting an honest financial reckoning by streamlining finances and paying off debt, practicing quiet preparation by telling fewer than five people about the plans before making the announcement, and ultimately making a courageous leap into the new career.
He emphasized that anyone considering a career change into coaching must prepare themselves for hard work, potential criticism, and identity shifts, while also offering his coaching program Capitalize Your Best to help others create and monetize their coaching programs more effectively.
21 Apr 2026
Is Marketing Just Gaslighting? Episode 24
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Today's topic? Is marketing just gaslighting? In this episode, we explore:
The origin and definition of gaslighting
It's popular usage
And how marketing does and does not employ it
Thanks for listening!
14 Apr 2026
3 Lessons From My Millionaire Mentor - Episode 23
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Gordon shared insights from a recent conversation with one of his millionaire mentors, covering three key pieces of advice. The mentor emphasized staying out of others' business and avoiding gossip, keeping defensiveness to a minimum when facing criticism, and recognizing that work provides a consistent source of focus and fulfillment.
Gordon discussed how these lessons apply to business and personal growth, encouraging listeners to focus on their own path rather than getting involved in others' affairs or becoming defensive about criticism.
The podcast concluded with an invitation for listeners to join the Capitalize Your Best online community, offering a 7-day trial for $29 per month.
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