The Law Firm CMO Podcast offers honest insights and proven strategies for law firms seeking predictable growth. Hosted by Kevin Rosenquist and featuring LEXGRO founder Keith Dyer, each episode delivers real-world advice with no gimmicks and no vendor bias, just strategic guidance built around the law firm owner’s best interests.
What Happens When Your Marketing Vendors Aren’t Aligned
In this episode of The Circle Of Trust, host Sean O’Connor and Keith Dyer, founder of LEXGRO, delve into the challenges law firms face when their marketing vendors operate in silos. Keith explains how the lack of coordination among vendors can hinder a firm’s growth and emphasizes the importance of having a cohesive strategy. They discuss the role of a marketing director in aligning efforts and the pitfalls of inexperienced leadership. Keith highlights the critical communication between intake and marketing departments, sharing insights on how misalignment can lead to lost opportunities and revenue. The conversation also covers the significance of consistent branding across all marketing channels. Listeners will gain valuable insights into creating a unified marketing approach that drives growth and efficiency.
28 Aug 2026
What Law Firm Marketing Agencies Never Show You in Their Reports
In this episode of The Law Firm CMO Podcast: Honest Insights And Proven Strategies For Predictable Law Firm Growth, host Sean O’Connor and Keith Dyer, founder of Lexgro, delve into the often-overlooked aspects of law firm marketing metrics. Keith discusses the common pitfalls firms face by not having proper reporting or tracking systems in place, leading to a lack of understanding of cost per acquisition by channel. The conversation highlights the importance of integrating marketing efforts with business metrics to ensure predictable case acquisition and profitability. Keith shares insights on how firms can leverage unconventional strategies, like guerrilla marketing, to compete against larger firms, and emphasizes the need for speed in responding to leads. By focusing on signed cases and revenue instead of vanity metrics, firms can make more informed marketing decisions, ultimately leading to growth and confidence. This episode is a must-listen for law firm owners looking to optimize their marketing strategies and achieve sustainable growth.
31 Jul 2026
Optimizing Marketing Strategies for Personal Injury Firms
In this episode of THE LAW FIRM CMO PODCAST:HONEST INSIGHTS AND PROVEN STRATEGIES FOR PREDICTABLE LAW FIRM GROWTH, host Sean O’Connor sits down with Keith Dyer, founder of Lexgro, to dissect why some personal injury firms spend heavily on marketing yet struggle to grow. Keith highlights the importance of focusing on the right marketing channels at the right time and the critical role of intake operations in converting leads into cases.
They discuss common pitfalls such as spreading budgets too thin and relying on untrained intake staff, which can lead to missed opportunities. Keith emphasizes the need for a clear, data-driven strategy to ensure predictable growth and effective scaling. By aligning marketing efforts with operational capabilities, firms can achieve sustainable growth and maximize their return on investment. Listeners will gain insights into creating a cohesive strategy that integrates marketing, intake, and reporting to drive firm success.
3 Jul 2026
Why Your Intake Team Is Costing You Cases (And You Don’t See It)
In this episode of the The Law Firm CMO Podcast: Honest insights and proven strategies for predictable Law Firm growth, join Keith Dyer, a law firm CMO and founder of Lexgro, to discuss the critical role of an effective intake process in law firms. Keith explains how many firms unknowingly lose potential cases due to inefficient intake procedures and emphasizes the importance of having trained specialists handle initial client interactions. He highlights common pitfalls such as missed calls and improper routing, and the necessity of empathy and proper questioning during intake. Keith also discusses the impact of response time on client retention and the limitations of relying solely on AI for intake. Listeners will gain insights into improving conversion rates without increasing marketing spend, ensuring a seamless integration of intake with overall firm operations, and ultimately driving growth by focusing on foundational processes.
5 Jun 2026
The $3M–$10M PI Firm Marketing Audit: What’s Actually Broken
In this episode of The Law Firm CMO Podcast: Honest insights and proven strategies for predictable Law Firm growth, joined by Keith Dyer, founder of Lexgro, to dissect the marketing hurdles faced by personal injury law firms with revenues between $3 million and $10 million. Keith emphasizes the importance of understanding cost per acquisition (CPA) and media efficiency ratio (MER) as key performance indicators to assess marketing health. He explains how cash flow issues can arise from high CPAs and the necessity of a holistic approach to marketing that integrates data and creative strategies. Keith also discusses the pitfalls of misallocated budgets and the significance of intake processes in converting leads into cases. The conversation delves into the orchestration of multiple vendors and the role of AI in optimizing marketing efforts. Listeners will gain insights into building effective marketing systems that drive growth and profitability in law firms.
8 May 2026
How to Audit Your Marketing: Find What’s Working (And What’s Wasting Money)
Discover the pivotal role of marketing audits in law firms with expert insights from Keith Dyer. Learn how to uncover hidden inefficiencies, optimize vendor performance, and boost advertising ROI, offering actionable strategies for sustainable growth.
10 Apr 2026
Converting Consultations: Turning More Calls into Signed Clients
Discover how high-performing law firms transform phone inquiries into signed cases through a robust consultation process. Learn key strategies to enhance client experience and boost conversion rates without increasing marketing spend, offering actionable insights for optimizing intake systems.
1 Jan 2026
Law Firm Marketing Metrics: What to Track (and What to Ignore)
In this episode of Circle of Trust, Keith Dyer, founder of LexGrow, breaks down the essential marketing metrics every law firm should track to drive predictable growth. He explains why focusing on cost per acquisition, intake processes, and lead quality is far more important than chasing vanity metrics like social media impressions. Keith also shares practical tools and systems that firms of any size can use to simplify their data and measure true ROI.
4 Dec 2025
How to Improve Your Law Firm Website to Get More Clients
Host Keith Dyer reveals how law firms can transform underperforming websites into reliable lead sources by optimizing SEO, messaging, and user experience for predictable growth.
6 Nov 2025
Fast Growth vs. Smart Growth: How to Avoid the Plateau Trap
Law firm growth strategist Keith Dyer explains how to achieve smart, sustainable growth and avoid the plateau trap by focusing on intentional planning and infrastructure.
9 Oct 2025
How to Build a Law Firm Intake System That Drives Growth
Law firm growth expert Keith Dyer, founder of LEXGRO, reveals how to build a high-converting intake system by treating it as a sales function and training staff for empathy and efficiency.
30 Sept 2025
Do You Really Need to Advertise? The Truth About Law Firm Marketing Spend
Host Keith Dyer explores when law firms are truly ready to invest in advertising, emphasizing foundational intake and tracking before scaling marketing spend.
14 Aug 2025
From Referrals to Reliable Revenue: Building a Marketing System That Delivers
Host Keith Dyer interviews Attorney Keith Dyer on building a marketing system that moves law firms beyond referrals to achieve predictable revenue and sustainable growth.
17 Jul 2025
Why Your Law Firm’s Growth Stalled (And How to Restart the Momentum)
Law firm CMO Keith Dyer explains why law firm growth stalls and shares actionable strategies for scaling past $3M.
3 Jul 2025
Welcome to The Circle of Trust: Meet Keith Dyer & The Mission Behind Law Firm Growth
Kevin Rosenquist interviews Keith Dyer, Chief Marketing Officer, who discusses his transition into legal marketing and how law firms can achieve predictable growth through strategic branding and long-term vision.
Podcast Authority Score: 12 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
23
Social presence
0
YouTube
0
Engagement
0
Contact Circle of Trust
Guest appearances
Does not typically book guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Questions about Circle of Trust
Who hosts Circle of Trust?
Keith Dyer host the show. Published by The Legal Podcast Network (LPN).
How often do new episodes come out?
The show publishes monthly, based on its RSS feed.
Does Circle of Trust take guests?
The show does not typically feature guests, based on episode analyses.
Host of Circle of Trust?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
