CKTH (aka Can’t Knock The Hustle) is a platform for product, content and community. We build CKTH because everyone has a passion and a hustle. From creators and athletes to entrepreneurs, we celebrate people in pursuit. Like ad meliora means onto better things
CKTH’s in-house brand is called XIIIG (aka “13G”): A modular multisport system of apparel, wetsuits and advanced innovations. XIIIG’s best-in-class wetsuit offering is called 00 aka Double Zero: Unapologetically made with zero exceptions in performance, durability or sustainability
Get to know one of Cleveland, Ohio's Finest: Dartmouth graduate, Ivy League Champion, MBA Candidate & current inside linebacker for Citadel Football.
In this pod, Zyion takes time away from his preseason prep program to discuss Ohio Football, student-athlete life in the NIL era -- as well as readying himself for playing on Sundays and beyond.
Cheers & Enjoy
16 Feb 2026
[FEAT] YAI DENG | PODCAST 48
From self-taught painter to collaborating with the Maine Celtics, Yai Deng (aka Nully) digs into his recent collaboration with the Maine Celtics, Boston's G-League affiliate, his journey as a self-taught artist and what it’s like to balance high-level design with life on the local basketball courts.
This installment is with Mr. Yai Deng. Aka Nully. Aka Nully Nullsworth: One of Portland, Maine's Finest. Thinker. Creator. Designer. And self-taught painter. From his brushwork to his apparel -- Nully keeps it moving like Can't Knock The Hustle.
Big thanks and much respect to Yai for taking the time to connect — and stay tuned for future works involving Nully, CKTH and XIIIG.
Cheers & Enjoy
Shop the Nully x Baker collaboration: https://ckth.com/collections/surfboards/products/yai-dang-baker-surf-fiberglass-flowers (https://ckth.com/collections/surfboards/products/yai-dang-baker-surf-fiberglass-flowers)
23 Nov 2025
[FEAT] MARTELLUS BENNETT | PODCAST 47
This installment is with author, illustrator, Super Bowl Champion and all-around creative powerhouse, Martellus Bennett.
Aka Mr. Tomonoshi.
Born in San Diego and raised in Houston, Texas -- Martellus' publishing activity is quite literally the definition of Can’t Knock The Hustle.
Among other topics, Martellus discusses life as a full-time author. Selling over 100,000 books to date, he breaks down his creative process, from seeing language as "architecture" to treating the simple act of reading as a "sacred ritual".
In addition to his recent voiceover work with Disney, Martellus also talks about the recent release a new novel called Watermelon Summers (https://www.tomonoshipublishing.com/store/p/watermelonsummers).
Big thanks and much respect to Martellus for taking the time to share more of his story — as well as for his boundless ideas and contagious energy.
Cheers & Enjoy
Watch on YouTube: https://youtu.be/5PTwg2A_0z8
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