ClarityMatters

About ClarityMatters

ClarityMatters is a limited-edition podcast series bringing together carefully selected industry leaders for short, focused conversations on the issues shaping B2B communications today. Its purpose is simple: to cut through noise, complexity and competing priorities and create clarity where it’s most needed. Each episode is insight-led and reflective, designed for senior audiences who value substance over soundbites. Discover new perspectives from top voices in B2B communication.

Publisher

Claritas Communications

Category

business

Language

en

Explicit

No

First episode

17 Feb 2026

Latest episode

11 Sept 2026

Latest episodes

16 episodes in the feed.

1. 

   11 Sept 2026

   Internal comms: the human edge in the AI era with Emma Bridger

   Organisations talk a lot about being human-centred and people-first, but the data suggests a real gap between that language and what employees actually experience. The latest IC Index from the Institute of Internal Communication found that only 54% of employees rate their organisation's communication as excellent, and just 49% say the reasons behind change are communicated clearly. In this episode of ClarityMatters, Louise Everett is joined by Emma Bridger, co-author of People First Internal Communication, for a conversation about what people-first actually means in practice, and where organisations get it wrong. Emma trained as a psychologist and spent ten years working in-house before founding her own consultancy, and here she explains why genuine discovery work, not assumption, is what separates communication that lands from communication that doesn't. Wondering what internal comms needs to protect as AI takes on more of the workload? This episode is for you. Louise and Emma discuss: Why "people-first" so easily becomes a soundbite instead of genuine practice Why skipping research and discovery is a costly shortcut, even when it feels efficient What internal communicators should protect at all costs as AI takes on more transactional work How design thinking tools can reshape internal comms from the ground up Why the onboarding experience matters more than the big, polished channels Resources: The book: People-First Internal Communication https://www.amazon.co.uk/People-Centric-Internal-Communication-Improving-Engagement/dp/1398623067 (https://www.amazon.co.uk/People-Centric-Internal-Communication-Improving-Engagement/dp/1398623067) The podcast: The Stuck Record Podcast https://open.spotify.com/show/0ygBQDtMzVvacljwSKoF4Z (https://open.spotify.com/show/0ygBQDtMzVvacljwSKoF4Z) Claritas Managing Director Louise Everett is the host of ClarityMatters, a limited-edition podcast series bringing together carefully selected industry leaders for short, focused conversations on the issues shaping B2B communications today. Claritas is a corporate communications agency that helps organisations communicate with clarity, confidence and impact. From a strategic approach, we craft, design and deliver B2B communications that are rooted in clarity, designed for impact and focused on outcomes. Whether it's employee engagement, change, external communications, reputation, or the ambition to build and evolve a brand, we help organisations say the right thing — clearly, consistently and credibly. Get in touch: info@claritascomms.com (mailto:info@claritascomms.com) https://claritascomms.com (https://claritascomms.com)

2. 

   25 Aug 2026

   Leading through clarity instead of control with Hanns-Christian Mahler

   AI and automation are changing what organisations expect from their leaders, but the advantage they create may not be where most people are looking. Deloitte's 2026 Global Human Capital Trends report found that organisations taking a technology-first approach to AI are around 60% more likely to fail to see the returns they expected, compared with those that put people at the centre of transformation. Deloitte argues that this human edge, built on adaptability, creativity and judgement, is what actually creates competitive advantage. In this episode of ClarityMatters, Louise Everett is joined by Dr Hanns-Christian Mahler, Chief Enablement Officer and co-founder of ten23 health, for a conversation about what changes when leaders focus on enabling people rather than directing them. Hanns-Christian has built his entire leadership philosophy around a human-centred approach, and here he sets out what real organisational clarity looks like, and why psychological safety and accountability need to sit side by side rather than in competition. Louise and Hanns-Christian discuss: Why he defines his role as chief enablement officer rather than chief executive, and what that means day to day Why building on people's strengths creates more value than correcting their weaknesses How the concept of "tension" gives everyone ownership of their own questions and concerns The meeting structures and communication habits that build psychological safety without losing accountability The leadership behaviours that build trust, and the ones that quietly create disengagement Jump straight to your favourite parts: [00:02:41] - Why he calls himself a chief enablement officer rather than a chief executive [00:08:46] - Building roles around people's strengths, rather than punishing their weaknesses in a review [00:09:44] - The personal loss that shaped his mission, and why ten23 stands for patients, people and planet [00:16:19] - Radical transparency in practice, including open meeting minutes across the organisation [00:17:31] - "Tension": why no one can read your mind, and why every question is yours to own [00:20:30] - Using nonviolent communication to separate a genuine question from a complaint [00:25:27] - The meeting structure built to stop leaders dominating the conversation [00:29:27] - The sailing boat analogy: why clear direction still matters in a crisis [00:33:05] - Why command without a "why" leads to disengagement [00:35:47] - Building self-awareness in leadership through Profile Dynamics and Myers-Briggs [00:39:53] - Career advice to his 20-year-old self: life is a marathon, not a sprint [00:41:45] - The one idea he'd leave in a 20-year time capsule: more "we" than "I" Claritas Managing Director Louise Everett is the host of ClarityMatters, a limited-edition podcast series bringing together carefully selected industry leaders for short, focused conversations on the issues shaping B2B communications today. Claritas is a corporate communications agency that helps organisations communicate with clarity, confidence and impact. From a strategic approach, we craft, design and deliver B2B communications that are rooted in clarity, designed for impact and focused on outcomes. Whether it's employee engagement, change, external communications, reputation, or the ambition to build and evolve a brand, we help organisations say the right thing — clearly, consistently and credibly. Get in touch: info@claritascomms.com (mailto:info@claritascomms.com) https://claritascomms.com (https://claritascomms.com)

3. 

   6 Jul 2026

   How PR is changing and what still matters with Duncan Forrester

   Public relations is generating noise at a scale it's never had to before, and that pressure is exactly where the profession risks losing its way. As the volume of content rises, the quality that actually builds trust often gets left behind. In this episode of ClarityMatters, Louise Everett is joined by Duncan Forrester, Managing Director of Forrester PR, for a conversation about how the industry is changing and what still separates good PR from the rest. Duncan has spent his career navigating shifts in media and technology, and here he sets out where AI genuinely helps and where it falls short, alongside why relationships remain the real currency of the profession. Louise and Duncan discuss: How the PR landscape has shifted, and why quantity has come at the expense of quality Where AI can genuinely help in PR, and where human judgement still can't be replaced Why relationships with journalists remain central to effective PR The case for asking 'why' before building any communication strategy How PR professionals can better demonstrate their value to the business Wondering how to keep your PR sharp and purposeful in an AI-driven world? This episode is for you. Claritas Managing Director Louise Everett is the host of ClarityMatters, a limited-edition podcast series bringing together carefully selected industry leaders for short, focused conversations on the issues shaping B2B communications today. Claritas is a corporate communications agency that helps organisations communicate with clarity, confidence and impact. From a strategic approach, we craft, design and deliver B2B communications that are rooted in clarity, designed for impact and focused on outcomes. Whether it's employee engagement, change, external communications, reputation, or the ambition to build and evolve a brand, we help organisations say the right thing — clearly, consistently and credibly. Get in touch: info@claritascomms.com (mailto:info@claritascomms.com) https://claritascomms.com (https://claritascomms.com)

4. 

   22 Jun 2026

   From metrics to meaning with Sam Knowles

   Most communications teams have more data than they know what to do with. Yet nearly half of Chief Communications Officers say they still struggle to demonstrate the value of their function. The problem, according to data storytelling expert Sam Knowles, starts much earlier than most teams realise. Ahead of any kind of data analysis companies must be asking themselves: what is the key business question? In this episode of ClarityMatters, Louise Everett is joined by Sam Knowles, host of the Data Malarkey podcast and author of the Using Data Better Trilogy, for a conversation that gets to the root of why so many comms functions are stuck reporting outputs rather than shaping business decisions. Sam has spent his career helping organisations move from data overload to genuine insight, and in this episode, he shares the thinking behind that shift. Louise and Sam discuss: Why most organisations have a clarity problem, not a data problem What separates data from insight, and why the difference matters more than ever How empathy and audience understanding are the real foundations of strategic influence Why leading with the conclusion, not the methodology, changes everything The curse of knowledge, and how to avoid it when presenting to senior leaders Concerned that your team has the data but not the answers your leadership needs? This episode is for you. Resources: Podcast: Data Malarkey podcast https://podcasts.apple.com/gb/podcast/the-data-malarkey-podcast/id1675337054 (https://podcasts.apple.com/gb/podcast/the-data-malarkey-podcast/id1675337054) Books: Using Better Data trilogy https://www.routledge.com/Using-Data-Better/book-series/UDB (https://www.routledge.com/Using-Data-Better/book-series/UDB) Claritas Managing Director Louise Everett is the host of ClarityMatters, a limited-edition podcast series bringing together carefully selected industry leaders for short, focused conversations on the issues shaping B2B communications today. Claritas is a corporate communications agency that helps organisations communicate with clarity, confidence and impact. From a strategic approach, we craft, design and deliver B2B communications that are rooted in clarity, designed for impact and focused on outcomes. Whether it's employee engagement, change, external communications, reputation, or the ambition to build and evolve a brand, we help organisations say the right thing — clearly, consistently and credibly. Get in touch: info@claritascomms.com (mailto:info@claritascomms.com) https://claritascomms.com (https://claritascomms.com)

5. 

   8 Jun 2026

   Who controls the narrative now - Corporate Affairs in focus with Jeannie Houchins

   Who really controls the narrative now? And what does that mean for corporate affairs leaders? In this episode of ClarityMatters, host Louise Everett catches up with Jeannie Houchins, Head of Corporate Communications and Public Affairs at Bonduelle Group Americas. Together, they explore how the role of corporate affairs is evolving in a world where organisations no longer have sole control over their story. Together, Louise and Jeannie unpack the forces reshaping corporate affairs, from rising stakeholder expectations to the impact of AI, and what leaders can do to respond with clarity, confidence and purpose. They discuss: How narrative control has shifted to a broader ecosystem of employees, customers, regulators and platforms Why corporate affairs is moving from managing messaging to shaping meaning across the organisation The impact of speed, scrutiny and AI on how organisations communicate and respond Why culture and internal voices now play a defining role in reputation The capabilities leaders need to build trust, credibility and influence in an increasingly complex environment Whether you work in corporate affairs, communications or leadership, this conversation offers a clear perspective on navigating a landscape where influence is shared, expectations are rising, and clarity has become a critical advantage. Claritas Managing Director Louise Everett is the host of ClarityMatters, a limited-edition podcast series bringing together carefully selected industry leaders for short, focused conversations on the issues shaping B2B communications today. Claritas is a corporate communications agency that helps organisations communicate with clarity, confidence and impact. From a strategic approach, we craft, design and deliver B2B communications that are rooted in clarity, designed for impact and focused on outcomes. Whether it’s employee engagement, change, external communications, reputation, or the ambition to build and evolve a brand, we help organisations say the right thing — clearly, consistently and credibly. Get in touch: info@claritascomms.com (mailto:info@claritascomms.com) https://claritascomms.com (https://claritascomms.com)

6. 

   26 May 2026

   Unlocking the full potential of Client/Agency partnerships with Keir Mather

   What really makes client-agency partnerships thrive? And why do so many fall short? In this episode of ClarityMatters, host Louise Everett is joined by Keir Mather, Founder of Neon Bridge, who sits at the heart of client-agency ecosystems. Together, they dive into the dynamics that define successful client-agency relationships, and the hidden factors that often prevent them from delivering their full potential. Keir works with both clients and agencies to build high‑performance partnerships that go beyond outputs by driving stronger collaboration, better decision‑making, and measurable business impact. Together, they unpack what really holds these relationships back, how leaders can unlock more value from their agency partners, and how AI is reshaping expectations around collaboration, trust and delivery. In this episode, Louise and Keir chat about: The most common challenges undermining client-agency relationships What it takes to deliver a consistently brilliant client experience Why human‑to‑human connection and emotion matter more than ever How agency remuneration models are evolving - and what that means for both sides Whether you’re a client or an agency leader, this conversation offers practical insight into building smarter, more effective ways of working in a landscape shaped by geopolitical uncertainty, tighter marketing budgets, and increasing pressure to prove value. Claritas Managing Director Louise Everett is the host of ClarityMatters, a limited-edition podcast series bringing together carefully selected industry leaders for short, focused conversations on the issues shaping B2B communications today. Claritas is a corporate communications agency that helps organisations communicate with clarity, confidence and impact. From a strategic approach, we craft, design and deliver B2B communications that are rooted in clarity, designed for impact and focused on outcomes. Whether it’s employee engagement, change, external communications, reputation, or the ambition to build and evolve a brand, we help organisations say the right thing — clearly, consistently and credibly. Get in touch: info@claritascomms.com (mailto:info@claritascomms.com) https://claritascomms.com (https://claritascomms.com)

7. 

   8 May 2026

   Internal comms at a crossroads with Jennifer Sproul

   Internal communication is at a crossroads. Organisations increasingly expect IC to drive strategy, shape behaviour and manage risk - yet many teams remain stuck in reactive, delivery-led roles. In this episode of ClarityMatters, host Louise Everett is joined by Jennifer Sproul, Chief Executive of the Institute of Internal Communication and co-host of The Future of Internal Communication podcast. Jennifer argues that the biggest opportunity for teams lies in reshaping the role of IC from the organisation’s postman to its “internal intelligence unit”: a function that informs decisions, manages risk and drives alignment. Louise and Jennifer discuss: Why the gap between expectation and reality is widening What’s holding IC functions back (and why capacity is a core challenge) How AI is changing expectations, and what responsible, high-performing use looks like What’s needed to transition IC from a support function to a strategic business enabler How measurement must link directly to strategy, behaviour and outcomes Listen to this episode if you want to shift your IC team from tactical to strategic and make a stronger case for your function. --- Claritas Managing Director Louise Everett is the host of ClarityMatters, a limited-edition podcast series bringing together carefully selected industry leaders for short, focused conversations on the issues shaping B2B communications today. Claritas is a corporate communications agency that helps organisations communicate with clarity, confidence and impact. From a strategic approach, we craft, design and deliver B2B communications that are rooted in clarity, designed for impact and focused on outcomes. Whether it’s employee engagement, change, external communications, reputation, or the ambition to build and evolve a brand, we help organisations say the right thing — clearly, consistently and credibly. Get in touch: info@claritascomms.com (mailto:info@claritascomms.com) https://claritascomms.com (https://claritascomms.com)

8. 

   27 Apr 2026

   Finding clarity through doubt with Jenny Williams

   Is doubt holding you back - or taking you forward? Most of us experience doubt on a regular basis. We question decisions, feel uncertain about the best way forward, and wonder whether we’re getting it right. Yet in leadership and professional life, doubt is often something we feel we should hide - a sign of weakness rather than wisdom. But what if we’ve been looking at doubt all wrong? In this episode of ClarityMatters, host Louise Everett is joined by executive coach and author Jenny Williams to explore why the idea that strong leaders must always appear certain is not only unhelpful, but limiting - and how embracing doubt can become a powerful driver of growth, clarity, and better decision‑making. Drawing on her extensive coaching work with senior leaders and insights from her book Brilliant Doubt, Jenny challenges common misconceptions about doubt and shares a more constructive way of working with it. Together, Louise and Jenny explore: Why doubt isn’t a weakness, but an enabler that can sharpen thinking and improve decisions The difference between inactive doubt (rumination and overthinking) and active doubt (curiosity and constructive engagement) How to reframe doubt as a process: facing it, listening to it, exploring what it’s pointing to, and moving forward with greater intention Why language matters, and how creating safe spaces for doubt builds trust in leadership What it takes to create organisations where doubt is normalised and used constructively at every level If you’ve ever found yourself stuck in uncertainty - or trying to push doubt aside in order to keep going - this episode offers a refreshing and practical perspective on how doubt can become a positive force rather than a barrier. Listen now to discover how working with doubt can lead to greater clarity and impact. Resources Jenny Williams: Brilliant Doubt: Harnessing uncertainty to lead with impact Brilliant Doubt: Harnessing uncertainty to lead with impact: (https://www.amazon.co.uk/Brilliant-Doubt-Harnessing-uncertainty-impact/dp/1788606450)Amazon.co.uk (http://Amazon.co.uk): Williams MCC, Jenny: 9781788606455: Books (https://www.amazon.co.uk/Brilliant-Doubt-Harnessing-uncertainty-impact/dp/1788606450) Claritas Managing Director Louise Everett is the host of ClarityMatters, a limited-edition podcast series bringing together carefully selected industry leaders for short, focused conversations on the issues shaping B2B communications today. Claritas is a corporate communications agency that helps organisations communicate with clarity, confidence and impact. From a strategic approach, we craft, design and deliver B2B communications that are rooted in clarity, designed for impact and focused on outcomes. Whether it’s employee engagement, change, external communications, reputation, or the ambition to build and evolve a brand, we help organisations say the right thing — clearly, consistently and credibly. Get in touch: info@claritascomms.com (mailto:info@claritascomms.com) https://claritascomms.com (https://claritascomms.com)

9. 

   13 Apr 2026

   Is AI making us lazy? With Tibisay Vera

   Is AI changing the way our brains work? And if so, at what cost? As artificial intelligence becomes a permanent fixture in our daily work and personal lives, big questions are emerging. Is AI helping us think better, or making us mentally lazy? Could it be reshaping our intelligence, attention and judgment in ways we don’t yet fully understand? In this episode of ClarityMatters, host Louise Everett is joined by neuroscientist and Founder of PEPE© Neuroscience Tibisay Vera to explore the real cognitive impact of AI, beyond the hype and fear. Drawing on her work with global leaders and organisations, Tibisay shares practical, science‑backed insights into how our brains adapt to technology, and how we can use AI without sacrificing critical thinking or human judgment. Together, Louise and Tibisay explore: How AI affects brain energy, attention, and cognitive offloading The role of dopamine and reward systems, and why AI can feel so addictive What happens to analytical and critical thinking when machines do the “thinking” for us How organisations can actively support critical thinking in an AI-powered workplace Why protecting human judgment is essential in AI‑driven decision‑making What skills future generations will need to think well alongside intelligent machines If you’re curious about how to harness AI without losing your mental edge, this conversation offers clarity, nuance, and practical guidance for leaders, professionals, and anyone navigating life in an AI-powered world. Claritas Managing Director Louise Everett is the host of ClarityMatters, a limited-edition podcast series bringing together carefully selected industry leaders for short, focused conversations on the issues shaping B2B communications today. Claritas is a corporate communications agency that helps organisations communicate with clarity, confidence and impact. From a strategic approach, we craft, design and deliver B2B communications that are rooted in clarity, designed for impact and focused on outcomes. Whether it’s employee engagement, change, external communications, reputation, or the ambition to build and evolve a brand, we help organisations say the right thing — clearly, consistently and credibly. Get in touch: info@claritascomms.com (mailto:info@claritascomms.com) https://claritascomms.com (https://claritascomms.com)

10. 

    30 Mar 2026

    The power of LinkedIn and the rise of corporate influencers with Chetan Mallik

    In this episode, host Louise Everett sits down with Chetan Mallik, corporate LinkedIn influencer and Strategy & Operations Lead at Novartis, to unpack the power of authentic storytelling on LinkedIn and how it can transform both personal and organisational influence. Drawing on his own journey to 25,000+ followers, Chetan reveals the 3-step formula behind his online presence, sharing how authenticity, lived experience, and trust outperform any algorithm changes. Whether you're already active on LinkedIn or just starting out, this conversation offers actionable insights for showing up with confidence and impact. In this episode, Louise and Chetan explore: Chetan’s 20-year evolution on LinkedIn: from using it as a job-hunting platform to embracing it as a space for thoughtful, authentic storytelling Why lived experiences matter and how they build trust, relatability, and influence over time The role of storytelling in organisations and how it can amplify culture, purpose, and strategic goals How to avoid generic, formulaic content and instead build a credible voice that stands out The rise of micro-communities and how sharing inside perspectives helps deepen engagement Risks and guardrails for companies encouraging employees to be visible online If you found this episode valuable, follow ClarityMatters for future conversations. Subscribe to our YouTube channel here: https://www.youtube.com/@ClarityMattersPodcast?sub_confirmation=1 (https://www.youtube.com/@ClarityMattersPodcast?sub_confirmation=1) Claritas Managing Director Louise Everett is the host of ClarityMatters, a limited-edition podcast series bringing together carefully selected industry leaders for short, focused conversations on the issues shaping B2B communications today. Claritas is a corporate communications agency that helps organisations communicate with clarity, confidence and impact. From a strategic approach, we craft, design and deliver B2B communications that are rooted in clarity, designed for impact and focused on outcomes. Whether it’s employee engagement, change, external communications, reputation, or the ambition to build and evolve a brand, we help organisations say the right thing — clearly, consistently and credibly. Get in touch: info@claritascomms.com (mailto:info@claritascomms.com) https://claritascomms.com (https://claritascomms.com)

11. 

    17 Mar 2026

    What's changed in change? with Eleanor Tweddell

    In the latest episode of ClarityMatters, host Louise Everett sits down with change and communications consultant, coach and author Eleanor Tweddell, to explore what has changed in change management. They discuss how leaders can effectively communicate and lead through the perpetual flux of today’s workplace, emphasising human-centred change management and the importance of authenticity, ‘messy’ conversations, and reassurance. Whether you're a leader, change professional or just tired of outdated playbooks, this discussion offers practical insights to thrive amidst ongoing transformation. Louise and Eleanor explore: Why change has become the new operating system of organisations, and the implications for leadership The shift from change projects to continuous, human-centred change management The evolution of employee engagement from compliance to connection and voice The role of reassurance, messy conversations, and vulnerability in uncertain times The impact of attention span reductions on meetings and communication tactics Resources & Links: Why Losing Your Job Could Be the Best Thing That Ever Happened to You (https://www.amazon.co.uk/Losing-Your-Could-Thing-Happened/dp/0241458978) - Eleanor Tweddell Another Door Opens (https://www.amazon.co.uk/Another-Door-Opens-Navigating-Change/dp/1785126016/ref=pd_lpo_d_sccl_1/521-1229160-7590024?pd_rd_w=UNvdD&content-id=amzn1.sym.bb13d3fc-af40-4fff-a822-e0e4c415da96&pf_rd_p=bb13d3fc-af40-4fff-a822-e0e4c415da96&pf_rd_r=TX4E9GGCQWG5H7VSZYN7&pd_rd_wg=E8x6u&pd_rd_r=2df3bfb1-2768-4574-aca8-736810c629ff&pd_rd_i=1785126016&psc=1) - Eleanor Tweddell If you found this episode valuable, follow ClarityMatters for future conversations. Subscribe to our YouTube channel here: https://www.youtube.com/@ClarityMattersPodcast?sub_confirmation=1 (https://www.youtube.com/@ClarityMattersPodcast?sub_confirmation=1) Claritas Managing Director Louise Everett is the host of ClarityMatters, a limited-edition podcast series bringing together carefully selected industry leaders for short, focused conversations on the issues shaping B2B communications today. Claritas is a corporate communications agency that helps organisations communicate with clarity, confidence and impact. From a strategic approach, we craft, design and deliver B2B communications that are rooted in clarity, designed for impact and focused on outcomes. Whether it’s employee engagement, change, external communications, reputation, or the ambition to build and evolve a brand, we help organisations say the right thing — clearly, consistently and credibly. Get in touch: info@claritascomms.com (mailto:info@claritascomms.com) https://claritascomms.com (https://claritascomms.com)

12. 

    10 Mar 2026

    Human creativity in the era of AI with Josh Robinson

    How is human creativity evolving in the age of AI? That’s the key question host Louise Everett and executive creative director Josh Robinson explore in this episode of ClarityMatters. As founder of 17Days, Josh operates at the intersection of creative strategy and design. He argues that although AI is seductive, quick, confident and impressive, leaders need to keep real, human expertise at the heart of the creative process. As AI accelerates creation, a honed human eye remains key in shaping meaning, refining output, and making strategic judgments. Louise and Josh explore: The shift towards agile and flexible project resourcing, integrating AI, freelancers, and specialists into ‘hot’ teams How AI amplifies rather than replaces human creativity The importance of deliberate human oversight at every stage of the creative process, to spot gaps, clumsy insights and lazy thinking The role of strategic thinking as a core component of creative excellence The influence of AI on output quality, stressing the need for critical judgment to avoid mediocrity If you found this episode valuable, follow ClarityMatters for future conversations. Subscribe to our YouTube channel here: https://www.youtube.com/@ClarityMattersPodcast?sub_confirmation=1 (https://www.youtube.com/@ClarityMattersPodcast?sub_confirmation=1) Claritas Managing Director Louise Everett is the host of ClarityMatters, a limited-edition podcast series bringing together carefully selected industry leaders for short, focused conversations on the issues shaping B2B communications today. Claritas is a corporate communications agency that helps organisations communicate with clarity, confidence and impact. From a strategic approach, we craft, design and deliver B2B communications that are rooted in clarity, designed for impact and focused on outcomes. Whether it’s employee engagement, change, external communications, reputation, or the ambition to build and evolve a brand, we help organisations say the right thing — clearly, consistently and credibly. Get in touch: info@claritascomms.com (mailto:info@claritascomms.com) https://claritascomms.com (https://claritascomms.com)

13. 

    2 Mar 2026

    Cutting through digital complexity with Azhar Kholwadia

    In this episode of ClarityMatters, host Louise Everett is joined by digital growth expert Azhar Kholwadia for a deep dive into the realities of communicating in today’s increasingly crowded and automated digital landscape. Digital communication is noisy. With more platforms, more automation, and more pressure for constant visibility, organisations often find themselves adding tools faster than they can meaningfully use them. The result? Fragmentation, duplication, and a growing risk that key messages are lost in the noise. Drawing on his experience at Aston Martin, Azhar explores the tension between scale and simplicity — and how organisations can adopt powerful digital tools, including AI, without compromising clarity, authenticity, or brand equity. This conversation shines a light on the real question communicators must now confront: not “AI or humans?” — but “How do we combine automation with human insight to build trust at scale?” Louise and Azhar explore: Why digital communication feels more crowded and fragmented than ever The role of human oversight in ensuring consistency, coherence, and brand integrity What Azhar learned at Aston Martin about aligning digital tools with operational efficiency and ROI How AI can be integrated without compromising authenticity or brand craft The tension between reach and simplicity, and how leaders can navigate it intentionally If you found this episode valuable, follow or subscribe to ClarityMatters for future conversations. Claritas Managing Director Louise Everett is the host of ClarityMatters, a limited-edition podcast series bringing together carefully selected industry leaders for short, focused conversations on the issues shaping B2B communications today. Claritas is a corporate communications agency that helps organisations communicate with clarity, confidence and impact. From a strategic approach, we craft, design and deliver B2B communications that are rooted in clarity, designed for impact and focused on outcomes. Whether it’s employee engagement, change, external communications, reputation, or the ambition to build and evolve a brand, we help organisations say the right thing — clearly, consistently and credibly. Get in touch: info@claritascomms.com (mailto:info@claritascomms.com) https://claritascomms.com (https://claritascomms.com)

14. 

    18 Feb 2026

    AI, image and professional credibility with Ben Verinder

    In this thought‑provoking episode of ClarityMatters, host Louise Everett is joined by strategic communications expert Ben Verinder to explore one of the most pressing questions facing communicators today: is AI reshaping not just our work, but how we’re perceived? AI promises speed, efficiency, and innovation. Yet for many communicators, its rise brings something more complicated: uncertainty. Externally, audiences are increasingly cautious of machine‑generated messages. Internally, professionals face a new kind of dual pressure: adopt AI to stay relevant, but avoid appearing overly dependent on it. For a field built on judgment, creativity, credibility, and trust, that tension is real. This episodes examines the shifting expectations placed on communicators, the emotional and professional implications of AI adoption, and what organisations must do to introduce these tools responsibly. You’ll hear Louise and Ben discuss: How AI is reshaping the communicator identity, and why many professionals feel conflicted about using it Cultural attitudes toward AI and how they influence adoption, credibility, and team dynamics Why stigma still surrounds AI use, even in organisations encouraging innovation Where most organisations are falling short - from unclear policies to inconsistent expectations The risks of “shadow AI”, and what it means for transparency, ethics, and communication integrity Why transparency matters, legally and reputationally, when using AI‑generated content Practical steps for responsible AI adoption, including governance, policy, and team culture Resources: University of Cambridge Generative AI Policy: https://www.communications.cam.ac.uk/generative-ai-tool-guidelines (https://www.communications.cam.ac.uk/generative-ai-tool-guidelines) Book: “AI for Public Relations – A How-To Guide for Implementation and Management” by Stephen Waddington, Ben Verinder: https://www.koganpage.com/marketing-communications/ai-for-public-relations-9781398625037 (https://www.koganpage.com/marketing-communications/ai-for-public-relations-9781398625037) Communicate AI for PR Conference 2026: https://www.communicatemagazine.com/conference/ai-for-pr-conference-2026/ (https://www.communicatemagazine.com/conference/ai-for-pr-conference-2026/) Claritas Managing Director Louise Everett is the host of ClarityMatters, a limited-edition podcast series bringing together carefully selected industry leaders for short, focused conversations on the issues shaping B2B communications today. Claritas is a corporate communications agency that helps organisations communicate with clarity, confidence and impact. From a strategic approach, we craft, design and deliver B2B communications that are rooted in clarity, designed for impact and focused on outcomes. Whether it’s employee engagement, change, external communications, reputation, or the ambition to build and evolve a brand, we help organisations say the right thing — clearly, consistently and credibly. Get in touch: info@claritascomms.com (mailto:info@claritascomms.com) https://claritascomms.com (https://claritascomms.com)

15. 

    17 Feb 2026

    Why clear communication is an essential life skill with Richard Stokes

    In this first episode of ClarityMatters, host Louise Everett opens the series in conversation with leadership coach Richard Stokes to explore the role communication plays in leadership, relationships, and human connection. Poor communication is estimated to cost US businesses over a trillion dollars a year through misunderstandings, delays and wasted effort. And the cost isn’t just financial. When we’re not clear, careers can stall, relationships strain and decisions drift. In leadership, a lack of clarity doesn’t just create confusion - it quietly shapes culture and outcomes — often in ways we only recognise when it’s too late. In this episode, we’ll unpack where communication most often breaks down — even among highly capable, experienced leaders — and the practical habits that help us communicate with greater clarity, intention and impact. You’ll hear Louise and Richard discuss: Why communication isn’t a soft skill — it’s a core leadership competency How nonverbal communication shapes connection and credibility Why reflection is essential for developing clarity and self‑awareness The power of empathetic listening and how it transforms relationships If you found this episode valuable, follow or subscribe to ClarityMatters for future conversations. Claritas Managing Director Louise Everett is the host of ClarityMatters, a limited-edition podcast series bringing together carefully selected industry leaders for short, focused conversations on the issues shaping B2B communications today. Claritas is a corporate communications agency that helps organisations communicate with clarity, confidence and impact. From a strategic approach, we craft, design and deliver B2B communications that are rooted in clarity, designed for impact and focused on outcomes. Whether it’s employee engagement, change, external communications, reputation, or the ambition to build and evolve a brand, we help organisations say the right thing — clearly, consistently and credibly. Get in touch: info@claritascomms.com (mailto:info@claritascomms.com) https://claritascomms.com (https://claritascomms.com)

16. 

    17 Feb 2026

    Introduction

    ClarityMatters is a limited‑edition podcast exploring how organisations can communicate with confidence in an age of speed, complexity, and constant change. In this short trailer, host Louise Everett introduces the series — what it’s about, who it’s for, and why clarity still cuts through when everything else feels noisy. In this episode, you’ll learn: Why clarity is still your most valuable communication asset in an overloaded information environment Who ClarityMatters is designed for — leaders, communicators, and decision‑makers navigating organisational change What’s coming up in this series, including conversations with experts shaping the future of B2B communication Key themes of the series: Clarity in high‑stakes B2B communication Creativity, credibility and trust in an AI-shaped landscape Communication as a leadership capability Strategic storytelling for organisations If you're ready to sharpen your communication and lead with confidence, follow or subscribe to ClarityMatters. Claritas Managing Director Louise Everett is the host of ClarityMatters, a limited-edition podcast series bringing together carefully selected industry leaders for short, focused conversations on the issues shaping B2B communications today. Claritas is a corporate communications agency that helps organisations communicate with clarity, confidence and impact. From a strategic approach, we craft, design and deliver B2B communications that are rooted in clarity, designed for impact and focused on outcomes. Whether it’s employee engagement, change, external communications, reputation, or the ambition to build and evolve a brand, we help organisations say the right thing — clearly, consistently and credibly. Get in touch: info@claritascomms.com (mailto:info@claritascomms.com) https://claritascomms.com (https://claritascomms.com)

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