Class of Business is the show for anyone who wants to understand how modern business really works—without the jargon, the fluff, or the boring lectures. Each episode breaks down real strategies, real stories, and real challenges from founders, creators, and builders who are figuring it out in the real world.
If you’re building a business, growing a brand, or trying to turn your ideas into something that pays the bills, this is your weekly masterclass. Straight talk. Sharp insights. Zero intimidation.
Come learn the lessons nobody teaches but everyone needs.
How a Simple Side Project Became a Profitable App—Shervin Koushan | Ep 28
Join the Class of Business newsletter: https://classofbusiness.com/join (https://classofbusiness.com/join)
What happens when you build a product simply because you need it yourself?
In this episode of Class of Business, I sit down with Shervin Koushan, creator of AnyTracker, an app that monitors prices, stock availability, numbers, text, and other changes across websites.
AnyTracker didn't begin with a grand startup plan. Shervin was learning programming while studying cybernetics and robotics when he became frustrated that he couldn't easily track the download numbers for an app he had built for his smartwatch. He created a tool to solve that one problem — and eventually realized the same technology could help people monitor changes across almost any website.
That small experiment eventually attracted tens of thousands of downloads, grew through Reddit and unexpected YouTube exposure, and became a recurring-revenue software business.
Shervin shares how he got his first users, why a feature-heavy first version was a mistake, what happened when a YouTuber with more than a million subscribers featured the app, and why organic distribution has worked better for him than paid advertising.
We also talk about monetization, customer feedback, hiring a designer, deciding against giving away 50% of the business, building multiple small apps, balancing development with a full-time job, and what AI means for the future of software development.
Connect with Shervin
AnyTracker: https://anytracker.org (https://anytracker.org)
You can also find Shervin Koushan on LinkedIn and Instagram.
Chapters
00:00 Turning a Personal Frustration Into AnyTracker
02:26 From Simple Tool to Bigger Product
03:36 Letting Customers Shape the Product
04:47 Getting the First 100 Customers
05:47 Reddit, YouTube and Organic Growth
07:05 Building an $800 MRR Side Business
08:21 Creating More Apps From Personal Problems
10:13 Balancing a Day Job and Building Products
11:37 Building a Portfolio of Small Apps
12:35 How Better Design Changed AnyTracker
14:27 What Shervin Would Do Differently
15:23 Why YouTube Beat Paid Advertising
17:12 Revenue, Lifetime Deals and a €4,000 Month
18:56 Can AI Build Apps Without Coding Skills?
20:12 Where to Find Shervin
9 Sept 2026
How Ambition Turns Into a Bottleneck—Lady Jen Du Plessis | Ep 27
If you've ever wondered whether working harder is actually moving your business forward, this conversation is for you. On this episode, Wisdom sits down with Lady Jen Du Plessis, an expert in business scaling and sovereign leadership with decades of experience helping founders break free from their own bottlenecks. You'll pick up strategies for moving from "hustle" to real harmony, how to identify when you're holding your business back, and why delegation is less about trust and more about strong leadership skills. We also get into why founders often delegate the wrong tasks, the signs you're stuck in old habits, and practical ways to rethink your inputs to get the results you want. Plus, Lady Jen opens up about her personal journey from proving others wrong to believing in her own worth. Tune in and find a path toward leading a business that doesn’t run your life.
Connect With Lady Jen Du Plessis
Website: https://ladyjenduplessis.com/ (https://ladyjenduplessis.com/)
LinkedIn: https://www.linkedin.com/in/jenduplessis/ (https://www.linkedin.com/in/jenduplessis/)
If Class of Business speaks to you, consider subscribing so you never miss an episode. And if you have a moment, leaving a review helps more people discover the conversations shared here. Your support truly means a lot.
There's more to every story than what you hear on the episode. Join the Class of Business newsletter to receive thoughtful takeaways, episode extras, and personal notes that don't make it into the show. It's a quiet way to stay sharp between listens.
Sign up here: https://classofbusiness.com/join (https://classofbusiness.com/join)
Chapters
00:00 What Holds Businesses Back
00:29 When the Founder Becomes the Bottleneck
01:02 The Story Behind "Jenny Who Ain't Got a Penny"
02:22 Family Labels and Breaking the Cycle
03:05 Proving vs. Believing
04:04 Hustle and the Cost of Success
04:32 Building the Hustle to Harmony Framework
05:27 A Combination Lock to Success
06:11 Early Signs You’re Quietly Restricting Growth
06:45 The “Soup With a Fork” Problem
07:37 Inputs That Drive Outcomes
08:04 Why “No One Can Do It Like Me”
08:28 The Myth of Perfection and Systems
09:05 When to Hire—And Why It Feels Impossible
10:10 The Real Bottleneck: Founder Skills
12:02 Motivation vs. Inspiration
12:24 The Hedgehog Theory and What to Delegate
13:36 The 3-Legged Stool Test
14:48 Delegating Trust (and Letting Go)
15:52 Diagnosing the Real Problem, Not the Symptom
17:55 How Systems Change the Whole Room
18:39 Are You Solving the Right Problem?
19:44 Are You Avoiding What Matters?
20:35 The Frog-in-the-Pot Trap
21:15 What If You Don’t Know You’re Stuck?
21:43 Counsel, Coaching, and Seeing Blind Spots
22:26 The First Honest Decision to Make
23:29 Six Discovery Questions for Clarity
25:30 Leading With the Scepter, Not the Sword
26:18 Rapid-Fire: Founder Mistakes and Freedom
27:50 How to Connect With Lady Jen
28:44 One Thing to Apply From This Episode
9 Sept 2026
How the Individual Became the New Unit of Scale—Danny Carpio | Ep 26
If you’ve ever wondered how today’s business builders break away from traditional career paths, you’re in good company. This episode features Danny Carpio, an organizational architect and author of "The Unfamed: The New Unit of Scale is You." You’ll pick up why old career playbooks are breaking down, what self-scale really means, and how to connect disciplines like law, venture, and crypto. We also get into risk, agency, and why certainty in business is often a myth. Plus, practical advice for taking action instead of just theorizing. Tune in for real talk around building, learning, and navigating the new world of work.
Connect With Danny Carpio
LinkedIn: https://www.linkedin.com/in/danny-carpio-9703a043/
X: https://twitter.com/AugmentedThings (https://twitter.com/AugmentedThings)
If Class of Business speaks to you, consider subscribing so you never miss an episode. And if you have a moment, leaving a review helps more people discover the conversations shared here. Your support truly means a lot.
There's more to every story than what you hear on the episode. Join the Class of Business newsletter to receive thoughtful takeaways, episode extras, and personal notes that don't make it into the show. It's a quiet way to stay sharp between listens.
Sign up here: https://classofbusiness.com/join (https://classofbusiness.com/join)
Chapters
00:00 Why Traditional Careers Feel Risky
00:45 The Limiting Labor Trade-Off
01:37 Choosing Uncertainty Over Comfort
03:23 Seeing Only the Next Step
04:28 Dynamic Feedback Loops
05:48 Connecting Law, Crypto, and Venture
07:13 Building a Cohesive Execution Stack
07:26 Applying Constraint-Based Design Everywhere
08:26 Skills Born from Necessity
09:14 De-Risking Startup Execution
09:47 Avoiding Self-Imposed Barriers
10:47 New Possibilities for Team Building
11:19 Challenging Old Operating Assumptions
12:04 Builder vs. Theorist—What Business Books Miss
13:03 The Humility and Risk of Doing
14:29 Why Old Advice Has Less Value
15:02 The “Unfirm” Framework Explained
15:59 Outgrowing Traditional Hierarchies
17:01 Applying Firm Lessons to New Realities
17:43 Technology Shifts and New Hard Problems
18:28 Building to Withstand Growth
18:37 The Individual as the Unit of Scale
19:43 Career Paths in a Changed World
20:24 The Urgency and Impact of Self-Scale
22:12 Why This Matters for Everyone
23:16 What Self-Scale Means
24:44 Understanding Scale as a Personal Goal
25:46 Scale Now Starts With You
25:57 A Challenge to the Listener
26:58 Why You Have to Take Action
28:00 Where to Find the Book and Connect
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
3 ratings
Spotify
5.0 / 5
3 ratings
Contact Class of Business
Guest appearances
Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of Class of Business?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
