If you’re spending real money on Google Ads and still asking, “Why isn’t this working?”—this podcast is for you.
I’m Claire Jarrett, Google Ads strategist and founder of Jarrett Digital. Each week, I break down what’s actually going on behind the numbers—so you can stop wasting ad spend, start attracting qualified leads, and scale with confidence.
No fluff. No jargon. Just clear advice, real audits, and proven strategies from accounts managing four to six figures in monthly ad spend.
Whether you're DIY-ing your ads or working with an agency, this is the clarity you've been missing.
Google Quietly Deleted the Keywords That Were Converting
Send us Fan Mail Google was removing keywords, editing bids, and changing targeting without the business owner knowing. Claire audits a flight booking company where auto-applied recommendations turned off the small volume keywords that were converting cheaply and replaced them with broad match. 216 keywords crammed into 1 campaign meant poor ad strength and invisible ads. She explains how to check what Google has changed in your account — and why the keywords Google removed might have bee...
20 May 2026
209 Negative Keywords and the Account Was Still Bleeding
Send us Fan Mail 209 negative keywords added by the business owner and the search terms were still full of rubbish. Claire audits a compensation law firm where the display network was on, the target CPA was set to $2, and every auto-optimisation was pulling in the same direction — get the cheapest possible conversions regardless of quality. She explains why negative keywords cannot fix a structural problem, and what actually needs to change when Google is going sideways around your negati...
18 May 2026
The Cookie Banner That Was Hiding Every Conversion
Send us Fan Mail $981 spent and zero conversions showing. But the salon was actually getting bookings. Claire found a cookie consent banner quietly blocking conversion tracking, Acuity Scheduling not syncing with Google Ads, and 48 booking clicks that never showed up in the data. She explains how to check if your tracking is silently broken — and why a small banner at the bottom of your page might be costing you everything. https://www.clairejarrett.com/ Connect with me on LinkedIn
Podcast Authority Score: 44 / 100
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