Clicks and Commerce

About Clicks and Commerce

We make Google Ads accessible to e-commerce decision makers.

Publisher

Clicks and Commerce

Category

business

Language

en

Explicit

No

First episode

15 Jan 2025

Latest episode

8 Jul 2025

Latest episodes

10 of 11 episodes have a transcript.

1. 

   8 Jul 2025TRANSCRIPT

   Why Your Q4 Google Ads Will Fail Without This Game-Changing Strategy! | Clicks and Commerce #12

   Industry experts Yananai and Franthoni discuss preparing for Q4 during Q3 by testing new functionalities, budgeting, and creative strategies in this interview.

2. 

   23 May 2025TRANSCRIPT

   Did Google Marketing Live Kill Paid Ads? | Clicks and Commerce #11

   The hosts of Clicks and Commerce analyze Google Marketing Live's AI innovations, including AI mode, and how these updates impact search, PPC, audience targeting, and video ad integration, changing the PPC landscape.

3. 

   21 May 2025TRANSCRIPT

   Is AI Max the future of Google Ads? | Clicks and Commerce #10

   Industry experts Yananai and Franthoni examine Google's AI Max, which automates search campaigns, and how it impacts media buying, emphasizing the need for a strong content foundation.

4. 

   14 May 2025TRANSCRIPT

   Is ChatGPT Shopping the end of Google Ads? | Clicks and Commerce #9

   Hosts Yananai and Franthoni analyze ChatGPT shopping's disruptive force in e-commerce, examining its effects on SEO, data privacy, and digital marketing's evolution in this interview.

5. 

   23 Apr 2025TRANSCRIPT

   Google Marketing Live 2025 - What's Next For AI? | Clicks and Commerce #8

   Yananai and Fran discuss Google Marketing Live 2025, examining AI's growing role in marketing and the ongoing evolution of Google Ads products, while stressing the importance of transparency.

6. 

   23 Apr 2025TRANSCRIPT

   Why Google Marketing Live failed last year | Clicks and Commerce #7

   Industry experts analyze Google Ads' AI implementation failures from the previous year, highlighting challenges with AI overviews and the limited adoption of features like virtual try-ons, which suggests marketers should experiment with new features.

7. 

   3 Apr 2025TRANSCRIPT

   The Billion Dollar Google Ads Strategist | Clicks and Commerce #6

   Tomasz Abbott-Wieczorek shares AI marketing techniques and insights from his PPC Profit Club community, offering listeners valuable knowledge from a Google Ads strategist in this interview.

8. 

   18 Feb 2025TRANSCRIPT

   Is SearchMax The Next Big Thing in Google Ads? | Clicks and Commerce #4

   Yananai and Fran discuss Google Ads updates for January 2025, covering PMAX campaigns, customer targeting, and demand generation, offering insights into adapting strategies for success.

9. 

   9 Feb 2025TRANSCRIPT

   The Future of Google Ads and AI | Clicks & Commerce Ep. 3

   Industry experts Yananai and Franthoni examine Google Ads' evolution, highlighting Performance Max and AI's growing role, emphasizing the need for business fundamentals and adaptation in digital marketing in this interview.

10. 

    20 Jan 2025TRANSCRIPT

    Could YouTube Shorts have replaced TikTok? | Clicks & Commerce Ep. 2

    Hosts Yananai and Fran examine the postponed TikTok ban, emphasizing data ownership, platform dependency risks, and marketing diversification for business resilience in the digital landscape.

11. 

    15 Jan 2025

    Paid Search Predictions for 2025 + AI's Growing Role in Google Ads | Clicks & Commerce Ep. 1

    Hosts Yananai and Franthoni explore Google Ads strategies, emphasizing client communication, YouTube's marketing potential, AI's e-commerce impact, and SEO's role in enhancing Google Ads performance, predicting paid search trends for 2025 in this interview episode.

Inside a recent episode

Why Your Q4 Google Ads Will Fail Without This Game-Changing Strategy! | Clicks and Commerce #12

Published 8 Jul 2025 · Transcript excerpt

[…] And try something that is very low res, low fire, not low res, sorry, but more low fire, where it's just maybe talking about your products, talking about the advantages of your products, just being a human, because people are so inundated with the highly processed attention grabbing supercut things these days that you find where people have a conversation just like the people watching this where it's not really that much edited. It's just us having a conversation with you, people are actually starting to resonate with that more than the super edited thing because that's become the normal. So in terms of testing out creatives, test everything, test the normal, test the super edited and see what exactly works for your specific product and what angles work, test everything going back to the conversation about testing so many things in Q3 and preparing that for Q4 and then really wrapping up the spins for that in Q4, what's your take on this? […]

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

302

Score snapshot 15 Sept 2025

Podcast Authority Score: 44 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

61

Social presence

0

YouTube

66

Engagement

0

Contact Clicks and Commerce

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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