Power duo – Maureen Connors & MD Klein, co-founders of The Marketing Perspective – sit down and unpack listener-submitted topics on what’s working (and what’s not) in marketing, brand, CX and creative strategy. No fluff, no filter – just conversations worth clicking into.
Ep. 12 - Mentors matter: How to find the right guidance (and why it’s mot just networking)
Industry experts discuss the distinctions between mentoring and networking, highlighting the importance of mentors at various career stages and building beneficial relationships.
19 Jun 2025
Ep. 11 - The six business archetypes (and how to survive them)
The hosts discuss six common business archetypes, such as the Gatekeeper and the Credit Taker, providing listeners with strategies to navigate and succeed when collaborating with these personalities.
12 Jun 2025
Ep. 10 - How to keep up with marketing trends (without losing your mind)
This episode explores strategies for marketers to efficiently stay informed about industry trends and prioritize their efforts without experiencing burnout.
5 Jun 2025
Ep. 09 - B2B vs. B2C marketing – same rules or different game?
Charles Haggas of Brightscout explores the distinctions between B2B and B2C marketing, revealing strategy shifts and audience mindsets in this interview episode.
29 May 2025
Ep. 08 - The customer journey mapping debate: Smart strategy or pointless exercise?
Industry experts debate the value of customer journey mapping, exploring whether it's a strategic asset or an overrated activity, and how to determine its worth.
22 May 2025
Ep. 07 - Clicks are cute, but conversions pay the bills: Let’s talk optimization
Clicks are great, but conversions are what really count. In this episode, we’re digging into smart ways to optimize your marketing—so you’re not just getting attention, you’re driving real results.
Don’t forget to subscribe, tune in, and submit topics (marketingperspective.com) you want to hear us talk about on our show.
15 May 2025
Ep. 06 - From funnel to fumble - when poor CX undoes great marketing
We’re talking about what happens when great marketing is let down by not-so-great customer experience. Joining us is Trish Wethman (https://www.linkedin.com/in/trishwethman/), Chief Experience Officer and all-around awesome human, who brings deep insights (and a few hard truths) about where brands go wrong—and how to fix it.
We explore the disconnect between marketing and CX, how to spot the cracks before your customers do, and what it really takes to build an experience that lives up to the promise of your brand.
The conversation doesn’t stop here – Trish is continuing it in the Mid-Atlantic CX Forum (https://midatlantic-cx.com/). Join her there for more insights and discussion.
Don’t forget to subscribe, tune in, and submit topics (https://www.marketingperspective.com/podcast) you want to hear us talk about on our show.
8 May 2025
Ep. 05 - Bye bye, big agency. Hello, collective crew.
We’re unpacking the shift from traditional agency models to the rise of the collective—where lean teams, niche experts, and on-demand talent are rewriting the rules of how marketing gets done.
We dive into how collectives foster stronger collaboration (with less red tape), and what this means for the future of creative work.
Don’t forget to subscribe, tune in, and submit topics (https://www.marketingperspective.com/podcast) you want to hear us talk about on our show.
1 May 2025
Ep. 04 - When workflows kill the vibe: How marketing processes can stifle creativity and collaboration
We’re talking about a marketing truth no one wants to admit: sometimes, the very systems meant to keep us on track are the ones draining our creative energy.
From over-engineered workflows and endless approvals to feedback loops that go nowhere, we explore how rigid processes can crush collaboration and stall innovation. Plus, we share ideas for striking the right balance between structure and spontaneity—so your team can create with clarity and freedom.
Don’t forget to subscribe, tune in, and submit topics you want to hear us talk about on our show.
23 Apr 2025
Ep. 03 - AI in Marketing: Your new BFF or Scary job stealer?
In this episode of Clickworthy Convos, we’re diving into one of marketing’s hottest topics Is AI your new creative sidekick—or a threat to everything we know?
Joining us is award-winning Chief Strategy Officer Sabrina DeVito (SabrinaDevito.com (https://sabrinadevito.com)), who brings sharp insights, big-picture thinking, and zero fluff. We cover everything from AI-powered personalization and predictive analytics to the future of creative roles and where the human touch still wins.
Don’t forget to subscribe, tune in, and submit topics you want to hear us talk about on our show.
23 Apr 2025
Ep. 02 - Marketing Magic: The 4 pillars of a winning marketing strategy
In this episode of Clickworthy Convos, we’re breaking down the not-so-secret sauce behind a standout marketing strategy: the four pillars every strategy needs. From defining clear business goals to dialing in your audience, crafting messaging that actually resonates, and activating campaigns with intention—we’re covering it all.
Whether you’re building from scratch or looking to level up, this convo will help you turn scattered ideas into smart, strategic moves.
Subscribe, tune in, and submit topics you want to hear us unpack.
23 Apr 2025
Ep. 01 - Clickworthy Convos - The idea that became a podcast
What started as a running list of “we should really talk about this” finally made it to the mic.
Clickworthy Convos is the podcast where bold marketing ideas and real talk collide. Brought to you by The Marketing Perspective, we unpack listener-submitted topics on what’s working (and what’s not) in brand, CX, and creative strategy. No fluff—just conversations worth clicking into.
Subscribe, tune in, and let’s rethink the marketing playbook—one convo at a time.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
426
Score snapshot 15 Sept 2025
Apple Podcasts (US)
5.0 / 5
8 ratings
Spotify
5.0 / 5
2 ratings
Podcast Authority Score: 48 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
49
Social presence
0
YouTube
66
Engagement
51
Contact Clickworthy Convos
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