Welcome to Content Automation Insights, the podcast that explores the evolving future of content creation, management, and publishing through the power of automation. Presented by Quark Software, each episode features expert interviews, actionable strategies, and emerging trends reshaping how enterprises deliver content at scale and ensure you stay compliant.
S1 E2: AI-Powered, Data-Driven Automation for Client Reports & Fund Fact Sheets
Discover how leading asset managers use Quark to transform the creation and management of investment content - from client reports and fund fact sheets to regulatory documents. Learn how to aggregate data from multiple sources, automate data-rich content like tables and charts, streamline template formatting, and scale global compliance with ease.
27 May 2025
S1 E1: Out-of-the-Box AI & New Adobe InDesign Integration for Enterprise Content Strategy Success
This episode explores how out-of-the-box AI and Adobe InDesign integration automate content creation and streamline design collaboration for enterprise content strategy success.
19 Jul 2024
S3 E1: State of CCMS in Today's AI Era: IDC InfoBrief Sponsored By Quark Key Findings
In the first episode of series 3, Emerson is joined by guest speaker Rahel Anne Bailie, renowned author and Content Solutions Director at TWI, to unpack new insights from the IDC InfoBrief Sponsored By Quark, on the topic of CCMS and AI. They explore the top challenges of today's content teams in the Life Sciences, Financial Services, Manufacturing and Public Sector industries, as reported by over 600 technical writers, content strategists and other key stakeholders.
Understand how and where CCMS adoption helps deliver improvements in document creation, workflow automation, omnichannel publishing and more. Plus, hear how organization’s are already charting a path to use AI for their own content strategies.
27 Sept 2023
S2 E3: What’s Our Ideal Content Technology Strategy and Who Should Be Involved in Defining It?
Nailing the right global content strategy from the boardroom is one thing, but failing to investigate the technology you need to execute it can lead to diluted ROI, especially if not fully aligned with the business use case requirements. Guest speaker Max Swisher from Content Rules, a 30-year-old independent consultancy specializing in content technology strategies, joins regular Close the Content Loop hosts Emerson Welch and Sam Courtney to identify the pros and cons of the often-conflicting options available in today’s market. They highlight the important involvement of key stakeholders such as operations managers, content authors and even graphic designers in the project, discussing the daily challenges they each face and the consequences to their roles of not getting an enterprise content strategy right or worse still, doing nothing at all.
5 Sept 2023
S2 E2: Why Are XML Schemas So Critically Important to Enterprise Content?
Are you totally confused by XML-based schemas, architectures and content structures? Why do they matter so much? Do we really have to learn and deal with XML schemas in our enterprise content strategy? In this episode Sam and Emerson are joined by Quark’s own Amit Sood – a veteran of structured content – to clear all the mist and fog around XML schemas and expose their true nature in them most simple language. They identify the different schemas available, when each one should be applied depending on the content type use case and all you really need to know about XML and taxonomies without having to go back to school.
3 Aug 2023
S2 E1: Can Enterprises Realistically Execute Their Content Strategies at Scale?
In the first episode of series two of Close the Content Loop, Emerson and Sam are joined by special guest Jack Molisani, Executive Director of LavaCon Content Strategy Conference and fellow of Society for Technical Communications, to explore just what can be done to ensure content strategies are executed successfully in line with board-level objectives.
9 May 2023
S1 E5: The Mindset Shift: Are You Creating Legal Documents or Legal Content?
In episode five of Close the Content Loop, Emerson and Sam are joined by special guest Gareth Oakes, Chief Project Officer of GPSL to delve into the inherent traditions and complex content processes that exist in the legal and regulatory world, and how an important mindset shift around what you should actually be creating could hold the transformational key.
11 Apr 2023
S1 E4: What is Omnichannel Publishing and Why Should I Care?
Episode four of Close the Content Loop sees Emerson and Sam openly talk about what omnichannel really means in the context of publishing, how it transforms global engagement, personalization and localization, and how enterprises can evaluate their operational effort to make informed decisions on whether they should be considering it.
7 Mar 2023
S1 E3: How Do Life Sciences Companies Keep Content Compliant?
In episode three of Close the Content Loop, Emerson and Sam are joined by special guest Dr. Ray Glemser, Chair and Co-Founder of Glemser Technologies, to get a real insight into the interactions between health authorities and pharmaceutical companies and explore the myriad of regulatory processes they go through to keep labels, instructions and other critical content compliant.
7 Feb 2023
S1 E2: Do Automated Workflows Enhance Content Collaboration?
In this episode, Emerson and Sam dive into the reasons why organizations implement workflow automation, focusing on the context of review and approval for omnichannel publishing. They analyze the impact it has across the enterprise and how its benefits can transform productivity and safeguard compliance by removing bottlenecks and regulatory risks from day-to-day content production processes.
10 Jan 2023
S1 E1: What the Heck is Modular Content?
Episode one breaks down modular content and how it helps improve not only productivity but also compliance. You’ll learn why content reuse is on the rise and take away some practical advice to inform your content strategy.
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