CMO Confidential
Mike Linton // I Hear Everything Podcast Network
4.8from 45 ratings
- 187
- Episodes
- 138
- Transcribed
- 45
- Ratings
- Weekly
- Cadence
- 2023
- First episode
- 775K
- YouTube views
About CMO Confidential
Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market? The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite. We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through. Hosted by Mike Linton -- the former P&G Brand Manager who went on to be the Chief Marketing Officer of Best Buy, eBay, and Farmers Insurance, as well as the Chief Revenue Officer of Ancestry.com and the head marketer at Remington -- this show serves as an ongoing lesson plan for how to get, do, keep, and handle the pressures of the CMO job.
- Publisher
- Mike Linton // I Hear Everything Podcast Network
- Category
- business · technology
- Language
- en
- Explicit
- No
- First episode
- 19 Jan 2023
- Latest episode
- 20 Oct 2026
Latest episodes
138 of 187 episodes have a transcript.
20 Oct 2026TRANSCRIPT
Dr. Peter Fader | The 2nd Moneyball Revolution: Bringing Customer Analytics to the Business of Sport
13 Oct 2026TRANSCRIPT
Kip Knight | What B2B and B2C Marketers Can Learn From Each Other
6 Oct 2026TRANSCRIPT
Bob Liodice | 31 Years, 1 Industry: Bob Liodice Looks Back and Shares His Future Perspective: Part 2
Inside a recent episode
Dr. Peter Fader | The 2nd Moneyball Revolution: Bringing Customer Analytics to the Business of Sport
Published 20 Oct 2026 · Transcript excerpt
[…] Look, I'm delighted that he did because we need smart people in those kinds of positions. And I think it actually got a lot of people, including that Wall Street Journal article, but even a lot of insiders in the baseball world saying, whoa, wait, huh, that direction? And so it's always been that it's the baseball side, all the interesting statistics over there and the drama and all that sort of thing, that's been what we focus on. But again, that doesn't make the clubs any money. It's selling tickets, it's broadcast rights, it's sponsorships, it's merchandise. That's where the money is. And the teams have been largely, and until recently, grossly out of balance in terms of the resources they'd allocate to each of those activities, the caliber of the people involved on the business side. […]
Read the full transcript with a Pod Engine plan.
See plansWho has been a guest on CMO Confidential
Names identified in recent episode analyses. Showing up to five guests.
- Peter Fader
- Kip Knight
- Bob Liodice
- Kipp Bodnar
- Michael D'Esopo
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
- YouTube views
- 774,735
- Score snapshot 15 Sept 2025
- Apple Podcasts (US)
- 4.7 / 5
- 30 ratings
- Spotify
- 5.0 / 5
- 15 ratings
Podcast Authority Score: 85 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
- Quality
- 95
- Social presence
- 0
- YouTube
- 93
- Engagement
- 96
Contact CMO Confidential
- Guest appearances
- Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Shows with a similar audience
Questions about CMO Confidential
How often do new episodes come out?
The show publishes weekly, based on its RSS feed.
Does CMO Confidential take guests?
Yes. Guests have been identified in episode analyses.
Where can I read transcripts?
138 of 187 episodes have a transcript on Pod Engine. Full transcripts are available with a Pod Engine plan.
Host of CMO Confidential?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show
Podcast research with Pod Engine