You became a coach to help people — but no one told you how to build the business behind it.
Coach as Entrepreneur is the show for coaches who want to go beyond referrals and create a real business that supports both their clients and their family. Each episode explores the systems, strategies, and stories that help coaches simplify marketing, attract the right clients, and grow sustainably, without burning out.
Whether you’re just starting or looking to scale, this is your roadmap to running your coaching practice like a business… and doing it with heart.
Build the system. Serve your clients. Support your family.
He Was Successful, Wealthy, and Burning Out. Here's What He Learned.
You became a coach because you're great with people. Craig Fortune says that's not enough, and he learned it the hard way.
Craig is an executive and productivity coach and the founder of ProMind Solutions in New Zealand. Before coaching he ran a multi-million-dollar business for twelve years until COVID forced him to liquidate it, and he burned out and was diagnosed with depression while that business was still successful. Now he helps cognitive professionals escape the productivity trap.
In this conversation, Craig and I get into why most new coaches get the order backwards (business person first, coach second), the burnout numbers leaders keep ignoring, and the practical tools he uses with clients, from chronotypes to the Eisenhower Matrix to using your calendar for more than meetings. Then I reframe the part Craig finds hardest, marketing, as simply creating visibility and connecting with real people, and you can hear it click.
Key Topics:
Business person first, coach second
Why over 50% of people in Australasia reported burning out last year
The training failure behind remote work, and why AI is repeating it
"Eat the frog" vs. working with your chronotype
Finishing tasks early to build slack into the week
Being the product: the discomfort of marketing yourself
The reframe that makes marketing feel honest: create visibility, connect with real people
You can't manage time, only what you do with it
Connect with Craig Fortune: Website: https://www.promind.co.nz/
(https://www.promind.co.nz/)
Ready to close the Growth Gap? Get the Growth Gap resources here: https://growthgap.kyberfive.com/?ref=k5post
(https://growthgap.kyberfive.com/?ref=k5post)
ABOUT COACH AS ENTREPRENEUR: Coach as Entrepreneur is the show for coaches building real businesses with systems, strategy, and heart. Hosted by David Chung, each episode features honest conversations with coaches about the realities of building a sustainable coaching practice. Subscribe for new episodes every week.
CONNECT WITH DAVID: Website: https://kyberfive.com (https://kyberfive.com/) LinkedIn: https://www.linkedin.com/in/davidchung-01/
(https://www.linkedin.com/in/davidchung-01/)
11 Jun 2026
Turning Career Disruption Into Your Competitive Edge | Bill Bryant
Bill Bryant spent 40 years leading teams across 8 countries and 6 industries. Then a corporate restructure ended that life and he had to build something new from zero.
Bill is an executive and career-transition coach (TQ® certified, ICF ACC) who turned his own "lifequake" into a framework he now uses with clients.
In this conversation he and David get honest about the part of coaching nobody warns you about: building the business behind it. They dig into why AI looks a lot like the dot-com boom all over again, why emerging leaders get more out of coaching than the C-suite, and the reframe that finally made marketing feel honest — you're not selling yourself, you have an obligation to tell people you can help.
Key Topics:
From chemical engineer to coach
Why emerging leaders need coaching the most
Readiness to be coached as the real predictor of success
AI and the dot-com parallel
The lifequake and the messy middle of transition
Why building the business is harder than the coaching
The mindset reframe that makes marketing bearable
One piece of advice for new coaches: protect your network
Connect with Bill:
Website: https://billbryant.com.au
Ready to close the Growth Gap?
Get the Growth Gap resources here: https://growthgap.kyberfive.com/?ref=k5post
ABOUT COACH AS ENTREPRENEUR:
Coach as Entrepreneur is the show for coaches building real businesses with systems, strategy, and heart. Hosted by David Chung, each episode features honest conversations with coaches about the realities of building a sustainable coaching practice.
Subscribe for new episodes every week.
CONNECT WITH DAVID:
Website: https://kyberfive.com
LinkedIn: https://www.linkedin.com/in/davidchung-01/
Find us on your favorite podcast apps:
Apple Podcasts: https://podcasts.apple.com/podcast/coach-as-entrepreneur/id1843243824
Spotify: https://open.spotify.com/show/0hpKBTpaHH5qT1mzilKRu6
Amazon Music: https://music.amazon.com/podcasts/98fa3ba9-56dc-4eb3-989f-d890ab21bf02
4 Jun 2026
From Yahoo Mail to Coaching CEOs: A Stanford Psychologist on the Hidden Price of Success
What does a former naval officer who helped build Yahoo Mail learn about leadership once he becomes a psychologist to CEOs?
Dr. Jonathan Marshall has lived several lives. A transposed phone number on his CV left him jobless in Silicon Valley, and he talked his way into the startup that became Yahoo Mail. Then he went to grad school instead of cashing out, earned a PhD at Stanford and a postdoc at Harvard, and built a Singapore practice that sits right on the line between clinical psychology and executive coaching.
In this conversation he shares the breakthrough with an already-fired executive who broke down and realized he treated his team the way he treated himself, why the drive behind most high performers is an old insecurity that success never fills, and why he tells aspiring coaches to get real about the money before they quit their day job. He is also candid about hating marketing, coasting for years on a waiting list, and why coaching is a harder living than the gurus admit.
Connect with Dr. Jonathan Marshall at marshall.com.sg and on LinkedIn.
Coach as Entrepreneur is hosted by David Chung. New episodes every week.
CONNECT WITH DR. JONATHAN MARSHALL:
LinkedIn: https://www.linkedin.com/in/jmarshallconsulting/
Website: https://www.marshall.com.sg/
READ THE FULL ARTICLE: https://kyberfive.com/articles/jonathan-marshall-ep32
READY TO CLOSE THE GROWTH GAP? Get the Growth Gap resources here: https://growthgap.kyberfive.com/?ref=k5post
ABOUT COACH AS ENTREPRENEUR:
Coach as Entrepreneur is the show for coaches building real businesses with systems, strategy, and heart. Hosted by David Chung, each episode features honest conversations with coaches about the realities of building a sustainable coaching practice. Subscribe for new episodes every week.
CONNECT WITH DAVID:
Website: https://kyberfive.com
LinkedIn: https://www.linkedin.com/in/davidchung-01/
🔔 Subscribe for more episodes with coaches, entrepreneurs, and leaders who are doing the work.
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