The Coach Catalyst Podcast, hosted by Trevor Wittwer (multi-unit gym owner and software founder), explores the stories behind the great coaches and epic businesses in the health, fitness, nutrition, and coaching industry. We unpack the early struggles, successes, and lessons learned so you don't have to make the same mistakes. Then, we rub the crystal ball and explore the future and how you should be positioning yourself to win in the next 3 to 5 years.
If you help people improve their lives through coaching this podcast is for you. Each episode will give you the opportunity to stand on the shoulder of a giant and build a career that has a massive impact on the world.
Welcome to the Coach Catalyst Podcast, where we dive deep into the world of fitness coaching and business development. In this episode, host Trevor sits down with industry veteran Mark Coles, who shares his incredible journey from personal trainer to successful business owner and educator.
Mark discusses the evolution of the fitness industry, the importance of building genuine relationships with clients, and the challenges of transitioning from in-person coaching to the online space. He offers invaluable insights for new coaches looking to fill their books, emphasizing the significance of rapport and effective communication.
Listeners will discover practical strategies for engaging potential clients through direct messaging, the psychology behind successful sales calls, and how to create a compelling online presence. Mark also highlights the importance of understanding human behavior and the fundamentals of sales, providing actionable tips for coaches at any stage of their careers.
Shownotes:
[00:01:39] DM strategies for online coaches.
[00:05:27] Working for yourself in fitness.
[00:07:25] Building relationships in coaching.
[00:10:50] Building relationships in coaching.
[00:16:55] Conversation starters for engagement.
[00:20:25] Accountability and communication software.
[00:21:40] No obligation sales strategy.
[00:27:06] The psychology of sales.
[00:29:39] Discovery versus sales in DMs.
[00:33:38] Sales call and DM strategies.
[00:34:20] Sales strategies for coaches.
[00:39:43] Simplifying the sales process.
[00:41:24] Objection handling in sales conversations.
[00:47:10] Sales call framework vs. script.
[00:48:25] Coaching business scalability solutions.
[00:53:15] Paid in full coaching benefits.
[00:55:37] Confidence through upfront payments.
[01:02:03] Community in online coaching.
[01:03:17] Building a coaching community.
[01:06:44] Coaching with care and love.
[01:10:08] Building a business under pressure.
[01:15:38] The importance of accountability.
[01:18:17] Resilience in entrepreneurial journeys.
[01:20:30] Building work capacity in entrepreneurship.
[01:24:05] Building a successful coaching brand.
[01:27:42] Visionary leadership and impact.
8 Apr 2025
Episode 80 - Blueprint Of A Working Business
In this episode of the Coach Catalyst podcast, host Trevor Wittwer sits down with Jared Hamilton of Hamilton Train. Jared shares his incredible journey of building a million-dollar business, only to burn it down to create a venture that truly aligned with his passions and goals. They discuss the strategies and tactics Jared employed to achieve success, as well as the lessons learned along the way. The episode also features a unique twist, as Jared recounts a memorable experience involving his imaginary friend, who turned out to be his 80-year-old grandfather, offering invaluable advice. Tune in for insights on entrepreneurship, personal growth, and the importance of following your true calling.
Shownotes:
[00:02:15] Coaching journey and experiences.
[00:03:07] Martial arts and personal training.
[00:06:19] Transitioning from in-person to online.
[00:10:36] Transition from in-person to online.
[00:15:09] Sustainable fat loss transition.
[00:18:17] Combining sustainable fat loss and inner game.
[00:19:09] Generational diet culture transformation.
[00:24:03] Scaling through assistant coaches.
[00:27:47] Sales process advice.
[00:29:58] NLP in sales techniques.
[00:32:43] Coach Catalyst's four C's.
[00:37:34] Business growth and personal fulfillment.
[00:39:07] Building a business with happiness.
[00:41:42] Entrepreneurship as self-development.
[00:44:36] Group coaching model transformation.
[00:49:30] Revenue models evolution.
[00:52:15] Client retention strategies.
[00:56:21] Group model retention strategies.
[00:57:54] Culture and community in groups.
[01:00:52] Campfire model of support system.
[01:02:40] Pricing and Value in Coaching.
[01:08:10] Training clients for free.
[01:10:06] Finding your coaching niche.
[01:12:35] Content creation for new coaches.
[01:15:25] Copywriting process and strategies.
[01:18:41] Interviewing my 80-year-old self.
31 Mar 2025
Episode 79 - Conversations and Transactions
In this episode of the Coach Catalyst podcast, host Trevor welcomes Nate, a successful online health and fitness coach, to share his inspiring journey from personal trainer to entrepreneur. Nate opens up about his early experiences with fitness, including a traumatic incident that sparked his passion for health and wellness. He discusses the evolution of his coaching business, starting with simple Excel spreadsheets and transforming it into a comprehensive online program known as the Million Dollar Body Method.
Throughout the conversation, Nate emphasizes the importance of building relationships with clients and the value of personalized coaching. He shares insights on pricing strategies, client retention, and the significance of creating engaging content on social media. Listeners will learn about Nate's unique approach to coaching, including his focus on micro problems and actionable daily habits that lead to sustainable results.
Join us for an engaging discussion filled with practical tips for coaches looking to transition into the online space, along with insights into the mindset needed for success in the fitness industry. Whether you're a seasoned coach or just starting out, this episode is packed with valuable information to help you grow your business and better serve your clients.
Show Notes:
[00:02:28] Starting a coaching journey.
[00:03:19] Overcoming exercise-related trauma.
[00:08:12] Crocodile encounter on a boat.
[00:10:31] Online coaching success strategies.
[00:13:27] Conversation leads to transformation.
[00:16:19] Four C's of coaching.
[00:21:04] Million Dollar Body Method origin.
[00:23:36] Million-dollar body method success.
[00:27:20] Seven daily investments for fitness.
[00:29:12] Pricing and payment structure.
[00:34:08] Coaching for lifestyle balance.
[00:37:04] Pricing strategies for coaching services.
[00:41:36] Social media marketing strategies.
[00:44:00] 30-day experiments for engagement.
[00:46:39] Micro problems in fitness content.
[00:49:40] Email marketing effectiveness.
[00:52:43] Sales call process and techniques.
[00:56:20] Sales process as a coaching experience.
[00:58:43] Providing value on calls.
[01:00:36] Programming for online fitness clients.
[01:05:24] Building community in fitness.
[01:07:14] Reducing friction in coaching.
[01:11:28] Reincarnation as a crocodile.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
63,843
Score snapshot 15 Sept 2025
Apple Podcasts (US)
5.0 / 5
32 ratings
Spotify
5.0 / 5
11 ratings
Podcast Authority Score: 67 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
74
Social presence
0
YouTube
76
Engagement
77
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