Honest, no-fluff talks about coaching, business, and life. Join Zander Fryer and Jay Williams as they share the wins, losses, and behind-the-scenes of building a thriving coaching business.
If you want to scale your coaching business to six or seven figures, your self-talk is one of your biggest growth levers. In this video, we break down the most powerful phrase in identity-based mindset work: “I am.” You’ll learn how to use affirmations the right way so they actually change your decisions, your habits, and your income. We also reveal three words that silently sabotage your coaching business: “can’t,” “try,” and “busy.” These kill sales, destroy consistency, and keep you stuck...
23 Oct 2025
6 Habits That Actually Build a 7-Figure Coaching Business
Everyone talks about the perfect offer or viral funnel — but that’s not what builds a 7-figure coaching business. It’s habits. In this episode, we break down the 6 daily habits that create real, lasting success: keeping your word, doing hard things, being decisive, showing up no matter what, tracking your data, and staying consistent when it’s boring. These are the exact habits we help our clients master to scale past six and seven figures. Work with us - https://zanderfryer.com/apply
20 Oct 2025
The Problem with Work-Life Balance
In this episode of Coaches Corner, Zander Fryer and Jay Williams dive deep into the myth of work–life balance and why chasing it often keeps entrepreneurs, coaches, and high performers stuck. They break down the difference between healthy hustle and burnout hustle, explore the idea of “seasons within seasons” in business and life, and explain why true fulfillment comes from alignment and purpose, not a perfectly even split between work and play. Drawing on personal stories—from quitting corpo...
9 Oct 2025
Build with Masculine Energy, Thrive with Feminine Energy: Coaching Done Right
In this episode, Zander Fryer and Jay Williams break down how masculine and feminine energy actually fuel a coaching business—and why growth demands switching between them. You’ll learn the core differences (doing/structure/decisiveness vs. being/intuition/connection), why growing requires a more masculine push while running and enjoying the business can lean feminine, and how to design weeks and morning routines to intentionally toggle modes. They share the airplane takeoff analogy (full thr...
2 Oct 2025
You Don’t Need More Tools. Here’s What Winning Coaches Do
New and seasoned coaches alike ask where to start—mindset, skillset, or toolset—and this convo with Zander Fryer and Jay Williams explains why all three must work together like a combination lock. Learn why tools are quickest to adopt, why skills (sales, marketing, content that attracts ideal clients, offer creation, enrollment) require practice, and how mindset (ownership, faith, curiosity, decisiveness, showing up) sustains results. They unpack common traps—chasing silver bullets, blaming s...
25 Sept 2025
Soft vs Tough Coaching – What Gets Clients Results?
How do you call someone out with love instead of judgment? In this one, Zander Fryer and Jay Williams break down the “soft front, firm back” approach—being the coach who listens, supports, and cares and the coach who holds a hard line when actions don’t match goals. We talk about when to be warm and patient, when to trigger a real “come to Jesus” moment, why the #1 reason people miss targets is a mismatch between goals and daily actions, and how to set clear accountability without shaming. Yo...
18 Sept 2025
What Do You Do When a Client Crosses the Line?
A client makes $16k in two months… then emails that charging for coaching is “immoral,” threatens to slander us, and even messages my wife—yeah, we’re going there. In this episode, Zander Fryer and Jay Williams share raw “bad client” stories and the lessons that made us better coaches: spotting red flags early, setting boundaries, and knowing when to fire a client. We break down why free/discounted clients often don’t do the work (“people who pay, pay attention”), how to separate hurtful proj...
11 Sept 2025
The Unexpected Truth About Manifestation for Coaching
Work with us - https://zanderfryer.com/apply Are you relying too much on manifestation and wondering why your coaching business isn’t growing? In this video, I break down the truth about manifestation in business, the myths that keep entrepreneurs stuck in dreamland, and how to balance the law of attraction with real action.
4 Sept 2025
Why Most Coaches Fail at Delivery
Work with us - https://zanderfryer.com/apply You've gone through the process and found leads, then sold them your coaching... now what? What is the best way of delivering your coaching?
28 Aug 2025
The real reason nobody buys your coaching program.
Sales isn’t sleazy—it’s a tool. Like coaching and leadership, sales is about influencing people to make courageous decisions. If you believe your coaching is good for the world, you have a moral obligation to sell it.
21 Aug 2025
How to find leads in your coaching business
In this episode, Zander and Jay break down how coaches can consistently generate quality leads using the LSD (Lead-Sales-Delivery) model. Learn the essentials to attract more clients and grow your coaching business.
16 Aug 2025
Can you start a coaching business in 2025?
Can you really start a coaching business in 2025? Join Zander and Jay as they share honest insights, real numbers, and practical steps from their own journeys—debunking myths and breaking down what it takes to build a sustainable coaching career today.
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