Welcome to Coaches Hour — the podcast for personal trainers and online coaches who actually want to be better at coaching, not just better at marketing.
Every episode we cut through the fluff and get real about what makes a great coach: from training and nutrition to client psychology, retention, and the mindset shifts that separate average trainers from the ones who truly change lives.
Think of it as your weekly dose of tough love, practical strategies, and a little sarcasm. All aimed at making coaching great again.
More coaches are dropping the term personal trainer, sometimes because they do something different, sometimes because the name carries a negative image. Hym and Jewade work out which it is.
12 Oct 2026
The Money Episode ft Paul Standell | Coaches Hour Ep 57
Most PTs don't have a money problem. They add clients, work more hours, and still feel broke. Or they finally start making real money and get hit by a tax bill they never saw coming.This episode, with guest Paul Standell from the PT Project, covers the financial reality of building a coaching business: sole trader versus limited company, the VAT threshold trap, flat rate VAT, dividends versus salary, corporation tax, when to get an accountant and how much to pay one, the income complacency cycle most coaches go through, and why burning out in year three is a financial problem as much as a mental one.Paul also shares his own story from worth zero pounds at 30 to running two businesses past the VAT threshold in months. The conversation every coach in the industry needs but rarely gets.
5 Oct 2026
DELETE These in the Fitness Industry | Coaches Hour Ep 56
Jewade posted a list of things that should be illegal in the fitness industry and the comments got heated. He and Hym go through it: business mentors who sell templated advice, cold DM spam from people who've burnt their own audience, and reaction videos made for engagement rather than to correct anything. They get into coaches hiding jabs and steroids while selling a physique nobody can copy, the AI before and after that got defended as a social experiment, and why anyone can coach online with no qualification at all.
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