A podcast station dedicated to the craft of coaching.
We explore skills, approaches and mindset that makes for effective coaching and mentoring.
Hosted by Jeff Matthews and James Butcher, who combined have over 60 years experience of coaching supervision and coach training, and have worked together for more than 25 years.
Expect a candid and direct reflection on what really works in coaching - with no fear of sacrificing a few sacred cows!
Welcome to our 2nd Podcast series of CoachingCraft where Jeff Matthews and James Butcher look at the craft skill of coaching and mentoring. In the 2nd of 4 episodes of this series, Jeff and James address the question of what happens when you coach - your process?
In this episode using the 3P's model (philosophy, purpose and process) - adding the 4th of proposition, they look at what makes for effective coaching process. How coaches can finish up saying they do one thing, but actually do something else. How different approaches can turn up in practice, using models, how self can be an instrument and thinking on effective questions and interventions.
5 Oct 2026
Proposition - Why should anyone be coached by you?
Welcome to our 2nd Podcast series of CoachingCraft where Jeff Matthews and James Butcher look at the craft skill of coaching and mentoring. In the 1st 4 episodes of this series, Jeff and James address the question of why anyone should be coached by you?
In this first episode they address that question using the 3P's model (philosophy, purpose and process) by adding a 4th - proposition. What do you say to your potential clients about why they should be coached by you? What's the difference that makes the difference?
3 Jul 2026
Politics and Practicalities of Resilience
In this episode Jeff and James look at the whole area of coaching to create resilience, where clients present with unmanageable workloads and potential burnout. They begin by challenging the initial contract for the work, where the danger is that it can be a form of 'victim blaming' - is it the system that's the issue? From an examination of that and the care that needs to be taken in contracting for this work, they go on to look at the practical tools, and exercises that can be used. Offering a reframe of time management as a question of self - leadership, of energy management, of checking ones values and sense of purpose and direction.
23 Apr 2026
The Role of Silence in Coaching
Coaches can fall into the trap of thinking they need to be 'doing' something to add value. Concerned to be helpful and earn their money. But what about doing nothing, slowly? Here James and Jeff consider the use of silence in the rhythm of the coaching conversation.
4 Mar 2026
Effective Challenge in Coaching
Ever been asked by your client to "be more challenging"? How do you respond to that? What does effective challenge look like and what are the issues at play. Jeff and James explore contracting for challenge and the different forms it can take, without necessarily meaning confrontation.
4 Mar 2026
Disappearing Clients in Coaching
How do you handle the client who simply disappewars - doesn't attend a booked session, doesn't respond to e-mails asnd seems to be ghosting you. Jeff and James take a look at this vexing issue and what you can do about it.
4 Mar 2026
How Do You End Well?
Ending client relationships in a way that works for both you and your client can be more difficult than it sounds. By examining our relationship with endings James and Jeff take a look at planning to end a coach / mentoring assignment well, so that all parties are 'complete'. Beginning with the end in mind, it starts earlier than you might think!
9 Jan 2026
Being a Supervisee
The first episode of the Coaching Craft podcast.
As promised earlier in the year, we are pleased to add Podcasts to the CPD offer for CoachingCraft members.
Initially Jeff Matthews and James Butcher will be hosting a series of topics, which will be made available each Tuesday, with a break over the summer.
They are designed to be about 20 to 30 mins and can be downloaded so you can listen to them at a time and place convenient to you.
Please let us know what you think about them and any suggestions you may have for areas you would welcome covered.
Enjoy!
Podcast 1: 'On Being a Supervisee' Borrowing Michael Carroll and Maria Gilbert's book title, Jeff and James explore the topic of supervision and how to make the most of it.
Let us know what you think.
9 Jan 2026
A Question of Money - How Much Am I Worth?
The second episode of the Coaching Craft podcast: In this podcast James and Jeff take a look at the vexed question of how much we should charge for our services? What are you worth?
It is a follow on from Jan '25 CPD session in which Jeff explored using the thinking behind marketing strategy and applying it to our coaching business.
We look at the practicalities of charging, billing, VAT and then move into the issues of the psychology of pricing and setting your value.
9 Jan 2026
Agile Coaching - Coach, Mentor Or Does It Matter? (Part 1)
Episode 3: In this 1st part of a three part podcast entitled 'Agile Coaching - Coach, Mentor - or does it matter?', Jeff Matthews and James Butcher explore their concept of 'Agile Coaching' as way of thinking about your choice of interventions as a coach. When is it OK to offer advice - if ever? What is the difference between coaching and mentoring and the role of the coach in being 'useful'.
9 Jan 2026
Agile Coaching - Coach, Mentor Or Does It Matter? (Part 2)
Episode 4: You will find here the 2nd part of a 3 part series on Agile Coaching. Here Jeff and James build on the model, discussing the interest and disinterest the coach might have in the outcome - an area rarely explored in the literature with it's implication on power and whether the interest is healthy (ie constructive) or unhealthy (and more about the needs of the coach.
9 Jan 2026
Agile Coaching - Coach, Mentor Or Does It Matter? (Part 3)
Episode 5: You will find here the 3rd part of a 3 part series on Agile Coaching. Here Jeff and James develop further the idea of healthy and unhealthy interest in the outcome. When does our ego, unwittingly often, get in the way of the client and subvert the conversation.
9 Jan 2026
Psychometrics – The Advantages and Pitfalls of Using Them in Coaching
Episode 6: In this 20 minute podcast, Jeff and James discuss how to use psychometrics in coaching. There can be big plusses in having data available about your client, but how do you use it effectively, respectfully. There are some significant draw backs to many of the tools in use - how to spot them and navigate them. We also look at 360 degree feedback and present a model of best practice.
9 Jan 2026
Mandated Clients
Episode 7: Find here podcast number 7 where James and Jeff discuss the approaches to use when working with what are called "The Mandated Client", that is clients who are obliged to attend coaching when it wasn't their idea. This can happen when they are part of a leadership programme or when they are "sent" by the organisation of the manager to be 'fixed' in some way. These can be tricky contracts and need to be carefully negotiated.
9 Jan 2026
What's Love Got To Do With It?
Episode 8: In this latest podcast, James and Jeff reflect on the coaching relationship; it's primacy in effective one to one work and how it differs from other forms of human relationships. The Greek ideal of friendship and their 4 words for 'love' and how that loaded term is not talked about in the literature. Taking a prompt from Tina Turner, what has love got to do with it? You will find it in the library under the podcast tab.
9 Jan 2026
AI and Coaching
Episode 9: In this podcast Jeff and James explore the use of AI in coaching. It's a fast changing area and raises issues around contracting, ethical practice as well as the practical of issues of which tools and for what. In this extended podcast of 40 mins, Jeff shares the latest insights and research he has gleaned in understanding this disruptive technology. It's a must listen, and likely to be the 1st of a number as we look to keep pace with the development. There are suggestions on tools, a checklist for choosing the right ones and a report on the very latest research from Prof Nicky Terblanche on the effectiveness of AI Coaching.
9 Jan 2026
Politics and Coaching
Episode 10: To what extent should coaches and the profession of coaching concern itself with the realm of politics? In this episode Jeff talks with James who is both a coach and a (local) politician about the connection between the two. A fascinating conversation in which (spoiler alert) the conclusion is more than you might think...
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