CoCo: Click. Consume. Connect. is where the leaders shaping the future of connected products and connected consumers come together.
Hosted by Güneri Tugcu and Stefan Hilss, the podcast features candid conversations with executives, founders, innovators, and industry pioneers from some of the world’s leading brands, technology companies, standards organizations, and industry associations.
Together, they explore the forces transforming commerce, from traceability and sustainability to digital product passports, consumer engagement, retail innovation, brand integrity, circularity, and emerging
Following the Thread: From Farm to Closet (Part 2 of 4)
Following the Thread: From Farm to Closet (Part 2 of 4)
What happens when supply chain transparency reaches the brand, and how can Digital Product Passports create value beyond compliance?
In the second episode of our four-part CoCo special series, From Farm to Closet, we welcome Ellen Johnson, Sustainability & Innovation Program Leader at Columbia Sportswear, to explore how global brands turn supply chain transparency, product data and sustainability ambitions into meaningful business decisions and consumer experiences.
Picking up where we left off with Lukas Pünder of Retraced in Part 1, we shift from supply chain visibility to the brand perspective.
From the unique relationship between the outdoor industry and sustainability to product durability, cross-functional collaboration and the challenges of communicating environmental progress, we discuss what it really takes to translate transparency into action.
We also look beyond the regulatory requirements of Digital Product Passports (DPP), exploring how connected products and digital identities could unlock new opportunities for consumer engagement, product authenticity, brand storytelling, loyalty and circularity.
Because having the data is only the beginning. The real question is what we choose to do with it.
About the series
From Farm to Closet is a four-part CoCo special series exploring the connected product journey from origin to circularity. Each episode brings together a different perspective from across the value chain, including supply chain transparency, brand strategy, consumer engagement and the product’s next life in the circular economy.
Join us as we continue following the thread across the connected merchandise ecosystem.
10 Jul 2026
Following the Thread: From Farm to Closet (Part 1 of 4)
Following the Thread: From Farm to Closet (Part 1 of 4)
What does it really take to build supply chain transparency?
In the first episode of our new four-part CoCo special series, From Farm to Closet, we welcome Lukas Pünder, Co-Founder & CEO of Retraced, to explore the future of Supply Chain Transparency, Traceability, Digital Product Passports (DPP) and Connected Products.
From the entrepreneurial story behind Retraced to AI-powered product data, supplier collaboration and consumer trust, we discuss why transparency has evolved from a sustainability initiative into a strategic business advantage, and how brands can prepare for the Digital Product Passport while creating value far beyond compliance.
About the series
From Farm to Closet is a four-part CoCo special series exploring the connected product journey from origin to circularity. Each episode brings together a different perspective from across the value chain, including supply chain transparency, brand strategy, consumer engagement and the product’s next life in the circular economy.
New episodes will be released monthly as we continue following the thread across the connected merchandise ecosystem.
9 Jun 2026
Beyond the Pack: Where Sustainability Meets the Connected Consumer
Episode 22 - Beyond the Pack: Where Sustainability Meets the Connected Consumer
Packaging is part of our everyday lives, yet it is one of the most underestimated elements in how brands connect with consumers.
In this episode of CoCo – Click. Consume. Connect. – The Connected Consumers Podcast, we explore how packaging is evolving far beyond its traditional role as a functional container or branding surface. It is becoming a system where design, sustainability, circular economy thinking, and consumer engagement intersect.
Our guest, Uwe Melichar, is a leading voice in European packaging and brand design, with extensive experience working with global brands, contributing to design leadership platforms such as Red Dot, and shaping the conversation around sustainable packaging and innovation.
Together, we discuss how packaging is being redefined in the context of modern consumer expectations, where sustainability is no longer optional and design decisions carry both environmental and emotional impact. We explore the tension between creativity and responsibility, the gap between circular economy ambition and real-world execution, and how innovation in packaging design is influencing brand experience.
The conversation also looks at the emerging role of packaging in connected consumer ecosystems, and how digital layers are beginning to transform physical products into interaction points between brands and consumers.
This episode challenges the idea of packaging as “just packaging” and reframes it as a strategic interface at the center of brand communication, sustainability, and consumer engagement.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
19
Score snapshot 15 Sept 2025
Apple Podcasts (US)
5.0 / 5
1 ratings
Spotify
5.0 / 5
5 ratings
Podcast Authority Score: 36 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
34
Social presence
0
YouTube
63
Engagement
32
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