Code to Market

About Code to Market

Every week, Gonto & Hank boil down the most important product, growth, and marketing learnings from what’s happening in dev tools

Publisher

Gonto and Hank

Category

business

Language

en

Explicit

No

First episode

8 Oct 2024

Latest episode

30 Sept 2026

Latest episodes

1 of 58 episodes have a transcript.

1. 

   30 Sept 2026

   Get Weird Early: Brand Marketing for Devtools

   Host Hank and guest Gonto discuss unconventional brand marketing strategies for devtools, emphasizing early, "weird" product elements and the evolving role of developer education.

2. 

   21 Sept 2026

   Secretive Marketing vs Loud Marketing?

   Host Gonto and Host Hank explore whether secretive marketing outperforms loud marketing and discuss how devtools must adapt for agent users in this interview.

3. 

   7 Sept 2026

   Show & Tell: how we're using agents

   Host Gonto and guest Hank explore their innovative uses of AI agents for productivity and personal assistance in this insightful interview.

Inside a recent episode

Squandering a Billionaire's Attention

Published 4 Mar 2026 · Transcript excerpt

[…] I would have advised against but I guess what do I know because they got more impressions and more Engagement on this then I think anything I've you know like had my hands on directly and they've got like no following So, you know, it's hard to know what's going on here like there's something about people just have to engage with it Because it does check a lot of boxes in the bundling we've talked about bundling before and they've got the whole like Okay, this is kind of a it's not quite funding But they've got the like funding style like 30 million and people and like a launch thing bundled with it And then what's weird is they have three links which you're not supposed to put three links on a tweet because it does what this did Like it's got a broken preview image and the main link that Twitter's pushing you toward is the recall the API request form Which looks weird and then the chat Jimmy thing. […]

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

9,048

Score snapshot 15 Sept 2025

Apple Podcasts (US)

3.7 / 5

6 ratings

Spotify

4.5 / 5

15 ratings

Podcast Authority Score: 60 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

81

Social presence

0

YouTube

68

Engagement

30

Contact Code to Market

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about Code to Market