Hello, I am Irina Sharipova. I am a coffee professional, and, I like people, coffee people especially.
To get to know the coffee industry better, you should know the people behind it. That is why the podcast is the best way!
Coffee Business in the Middle East is an interview podcast with coffee professionals from the Middle East.
Inspiration is what motivates us, inspirational stories are even better!
Instagram — https://www.instagram.com/sharipova.coffee/
Website — https://sharipova.coffee/
What Brazil Knows About Coffee That the World Doesn’t
views Mar 10, 2026In this episode of Coffee Business in the Middle East, I speak with Luiz Roberto Saldanha Rodriges, representing the Brazil Specialty Coffee Association, about the current dynamics of the global coffee market and Brazil’s role in shaping the future of specialty coffee.We discuss:• What is happening in the global coffee market right now and why prices are so volatile• The key factors behind Brazil’s dominance in global coffee production• The “secrets” of Brazilian coffee — from scale to innovation• How advanced Brazilian agriculture and farm management impact quality and consistency• The future of specialty coffee from Brazil and how producers adapt to global demandFor anyone interested in coffee production, global coffee economics, and the role of Brazil in the specialty coffee world, this episode is a must-listen.Now available on Spotify, Apple Podcasts, and YouTube.⸻My Instagram — / sharipova.coffee (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbmdydi1NVGdieVRlQ0JHMVNzbGEwMmpfajc1QXxBQ3Jtc0trNVN2WU5udk9RNDRaLVlNbWJWSVo4N1hWLWFNYzVubzlDT0pwdWFua28zQi16dWFQa1hwTlZCaVlUQ05kS1VlYlpqS1ZLUVFzV2tIOUdLd2lmM19HaDhHT1VTRmdJdElXeGN2QnBLSHJ4dEI0bVZ5VQ&q=https%3A%2F%2Fwww.instagram.com%2Fsharipova.coffee%2F&v=d2CTpCahS5Y) My website — https://sharipova.coffee/ (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa3JBajJ0TUNrSEpjRV9lTllSZ3F2bHNwd2w1QXxBQ3Jtc0tuZjhmRDFqWG0zZHpoM3hoRlZNNDZVbmhUQUpnY09DaXJMbzY5T1MxVk5pc2FSVnJ0ejZSYzBlQnhhWEFrci11bndwOFBOck04akFOMERkNHJjTExGWlV3NzNjbVk2THBzNkE0dFlKY1ZydnJCTTRVbw&q=https%3A%2F%2Fsharipova.coffee%2F&v=d2CTpCahS5Y)Brazil Specialty Coffee Association — https://bsca.com.br/ (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa3Zqa0ZPX1UzT19uTUZfZkJQMW9laTBvWGdMZ3xBQ3Jtc0tsOE9DdXJyNUtNdlpGQUlDUGhGT2dPNWNqSEJnY1FRQUZkVnJMQVQ0QlFDUkhmLTlSODN2RkdaWGtNUS11ZzJtX25GVUJVeWtWM2MxNzZYS1lHMHMyLTlnR3VBc0dtTHREblpZTDZhX0NFME5jNWRhaw&q=https%3A%2F%2Fbsca.com.br%2F&v=d2CTpCahS5Y) / bsca_specialtycoffee (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbl9BMXI5M0hGNjBTeU9FNExzTzRCWG04WkpFZ3xBQ3Jtc0tuaTBQVmI1YVctVUxnMW5hMjRNUkJsbzNoMmRlb0tVb0FVQjBXaUJ6QS1sMWhsdm8xTWQtbmI2d0JwNzVnbVdmSUhYUnE0UnZwSHlicDZhM0VjdUhFTF9kYjJsa1hiSWJJWHRoX2pFbVNla2Y1cnZFdw&q=https%3A%2F%2Fwww.instagram.com%2Fbsca_specialtycoffee&v=d2CTpCahS5Y)World of Coffee Dubai — https://dubai.worldofcoffee.org/ (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqblZkWm1DTnBaVEd5M1R5MEhtV2hwUXFVM213UXxBQ3Jtc0tsb1l4eUhreWRSYTh4S18wcXBVYzhiTmtkX0pKX1dGeUxRT3pGbGo3bjRTLUJzRkdYd05qaW5iTWtRYjV0NzdQRTNjMzZtX0lUaTV3V3hCNUlqZ2pmc3VFV3c3Y3UwLW9UMDQ4NE12VWRhLWo2elJfMA&q=https%3A%2F%2Fdubai.worldofcoffee.org%2F&v=d2CTpCahS5Y)
23 Mar 2025
Marketing: Why It Matters More Than Ever - Live at World of Coffee Dubai 2025
In this episode of Coffee Business in the Middle East, I speak with Melissa Urtuzuastegui, a marketing expert, about the crucial role of marketing in the coffee industry and the rising significance of Mexican coffee in the global market.
We discuss:
Why marketing is essential for coffee businesses to stand outThe unique characteristics and potential of Mexican coffee
How origin storytelling influences consumer perception and salesKey strategies for promoting specialty coffee brands
For anyone interested in coffee marketing, origin branding, or the future of Mexican coffee, this episode is a must-listen!
Now available on Spotify, Apple Podcasts, and YouTube.
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My Instagram — / sharipova.coffee
My website - https://sharipova.coffee/ (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa01PZUZzYzB3RHh5MzNjLU1iVlNGOE94aXp0QXxBQ3Jtc0tuRmRsc3YyOHVYSU5UWTBieWhfcmFrRzZKOHJ1OUl6dTlLMUxMSkRrRmpBclZqWmNmQkROd1Rkc0pnWGhDS0tFc1lHeFVHQjBzMFE2MmtvXzRSZlR6blE4MmprMGM4RENFclVrdFB5UzMyWG9iSkdjbw&q=https%3A%2F%2Fsharipova.coffee%2F&v=ZsQL0sFEmHY)
Melissa’s Instagram - (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbFgwMzY1TF80blJWYzQzSmZhZnkxY2Q5R2puQXxBQ3Jtc0trNFNZaTNjODZpME5seGl5RlUzVVV0MXJsUXNaU2ZJWnhjR0F0RFFJZFNuNXlVSldHNjAzMm9HTzF3dTI4NmE5ZjVkXzV4YnBuVjljTG1GWTF6TXdCQWFnMWN5eDQ3aG9qQi1Bekg3b1lMbjBZNW9qTQ&q=https%3A%2F%2Fwww.instagram.com%2Fmaximillianlundin%2F&v=ZsQL0sFEmHY)https://www.instagram.com/melurtu/ (https://www.instagram.com/melurtu/)
Branding Matters - https://www.brandingmatters.ae/ (https://www.brandingmatters.ae/)
World of coffee Dubai - https://dubai.worldofcoffee.org/ (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa0x4dE5WdWFmNFU4ZVAweThsQW9oTEk3eFVEUXxBQ3Jtc0tsSVhLaThjOHVfamZqQ1kwQzQzLW9DQXp3U1oyZWttUHU2cjB3ZzY2OWV3dzd2ejNMcG1CZ2twbFAzQlZyUTJVMlhERGZjMmFCdDUxN3RocFlnSy14NURQRGFUdURNbTN0c010cnRTN1J2VGY0UUVqbw&q=https%3A%2F%2Fdubai.worldofcoffee.org%2F&v=ZsQL0sFEmHY)
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20 Mar 2025
Green Coffee Secrets: Lab Standards, Farming Innovations & Fermentation Trends – Live at World of Coffee Dubai 2025
In this episode of Coffee Business in the Middle East, I speak with Shady Bayter, Green Coffee Developer and Co-founder of Forest Coffee, about the future of green coffee and the science behind quality improvement.We discuss:What makes a proper green coffee lab and why it mattersThe latest innovations in coffee farming and their impact on cup qualityEmerging trends in fermentation and how they’re shaping the industryThe role of Colombia in the evolving specialty coffee landscapeFor anyone passionate about green coffee, fermentation science, or the future of coffee farming, this episode is a must-listen!Now available on Spotify, Apple Podcasts, and YouTube.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
6,974
Score snapshot 15 Sept 2025
Spotify
5.0 / 5
10 ratings
Podcast Authority Score: 68 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
62
Social presence
97
YouTube
74
Engagement
60
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