by Valerian Hrala
Prepare to immerse yourself in the intricate world of coffee, encompassing every facet from the coffee bean to establishing a flourishing business. Whether your ambition is to start a coffee business or to nurture your own coffee roastery, Valerian’s Podcast is here to help to inspire you. Our podcast features in-depth discussions with industry leaders, designed to impart essential insights into coffee cultivation, coffee roasting mastery, precision brewing, and, most importantly, the critical steps on how to start a profitable coffee business successfully. Our distinguished guests, revered for their contributions to the coffee industry, generously share their wealth of knowledge, exclusive strategies, and well-guarded trade secrets, offering you a comprehensive toolkit to not only initiate but also expand your coffee roasting enterprise. Whether you are a dedicated coffee enthusiast with aspirations of transforming your love for coffee into a profitable venture or a budding coffee entrepreneur poised to embark on this exhilarating journey, Valerian’s Podcast is your ultimate reservoir of industry knowledge and motivation. Elevate your coffee aspirations and embark on this immersive journey. Savor your favorite brew, find a comfortable space, and kickstart your voyage toward coffee business triumph. Tune in to Valerian’s Podcast now and let it be your guiding light on the path to realizing your coffee business dreams!
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🇺🇲
Publishing Since
4/27/2015
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April 24, 2024
<p>In this episode of the Coffee is Me podcast, Valerian interviews Mabel and Ming from Moonwake Coffee. They discuss their first sip of coffee, their professions, and why they decided to start a coffee company. </p> <p> </p> <p>They also talk about the meaning behind the name Moonwake and their sales channels, including direct-to-consumer, farmers markets, and wholesale. They highlight the importance of building relationships with customers and the benefits of being part of the coffee enthusiast community. </p> <p> </p> <p>They also touch on the challenges and rewards of starting a business and the importance of finding meaning in their work. MoonWake Coffee Roasters focuses on delivering excellent coffee experiences to customers through their micro-lot offerings and commitment to quality. They have a unique approach to roasting, offering a range of roast levels and highlighting the farm name in their coffee lineup. </p> <p> </p> <p>The founders are passionate about the customer experience and wanted to create a positive and transparent environment. They made the decision to invest in a Cybertruck as a mobile coffee truck to solve problems, attract customers, and provide a unique experience. The biggest challenges for entrepreneurs are starting and dealing with uncertainty. It's important to take action and have a problem-solving mindset. </p> <p> </p> <p>MoonWake Coffee Roasters can be found online and at the Cupertino Danza College Farmers Market, with plans to open a cafe and roastery in West San Jose.</p> <p> </p> <p>Chapters</p> <p>00:00 Introduction and First Sip of Coffee</p> <p>02:41 Professions and Decision to Start a Coffee Company</p> <p>08:18 Should You Leave Your Job to Start a Coffee Business?</p> <p>16:20 The Meaning Behind the Name Moonwake Coffee</p> <p>25:25 How to Find your First Customers</p> <p>58:09 Thoughts on Sourcing and Creating a Coffee Portfolio</p> <p>01:01:58 One vs Wide Range of Roast Degrees</p> <p>01:04:42 About Quality and the Customer Experience</p> <p>01:09:22 What Makes or Breaks a Coffee Business? Embrace Uncertainty</p>
March 5, 2024
In this conversation, Mariana Moreno from Tueste Café in Mexico shares insights into the Mexican specialty coffee scene and the growth of specialty coffee in the country. Mariana discusses the challenges and opportunities of being a woman in the coffee industry and the unique aspects of their coffee company, which includes a coffee school and a coffee shop. She also talks about their approach to sourcing coffee cherries then processing them themselves using their own processing style. Mariana shares their sales strategies and target audience, as well as the challenges of selling coffee to restaurants and hotels. In this conversation, Valerian and Mariana Moreno discuss the challenges of making coffee in restaurants and introduce a potential solution called the XBloom machine. They also explore the importance of roasting coffee to customer preferences and the influence of Mexican culture on coffee profiles. Mariana shares her vision for the future of Tueste Café and her personal growth as a coffee trainer. <p>Takeaways</p> <ul class="css-h4c1sf"><li>The Mexican specialty coffee scene has been growing in the past decade, with a focus on quality and innovation in processing methods.</li> <li>Being a woman in the coffee industry can present challenges, but there is a growing community of women supporting and empowering each other.</li> <li>Selling coffee to restaurants and hotels can be a challenge, but there is an opportunity to educate and provide better quality coffee to these establishments.</li> <li>Social media, particularly Instagram, has been an effective sales tool for Tueste Café, along with word-of-mouth recommendations. </li> <li>For Tueste Café, roasting coffee to customer preferences is important for providing a personalized coffee experience.</li> <li>Mariana aims to make Tueste Café a reference in Mexico for coffee and coffee machines, while also becoming an SCA trainer.</li> </ul>
January 29, 2024
In this episode, Austin and Colin from Mom and M Coffee share their journey from San Francisco to Cincinnati and the challenges they faced in opening their coffee shop. They discuss their decision to start roasting their own coffee and the process of choosing a roaster. They also talk about the benefits of owning their real estate and the foreign concepts they introduced in Cincinnati. Finally, they explain their coffee offerings and how they make decisions for their portfolio. In this conversation, Valerian and Colleen discuss various aspects of the coffee business, including coffee blends and single origins, the cost and quality of espresso, tips for starting a food business, the importance of passion and entrepreneurship, and future plans for both the business and the host. Takeaways <ul class="css-15jyqsb"><li>Coffee blends and single origins offer different flavor profiles and can be used in various brewing methods.</li> <li>The cost of espresso can be higher due to the quality of the beans and the complexity of the blend.</li> <li>Passion and entrepreneurship are essential for success in the food industry.</li> <li>Starting a food business requires hard work, dedication, and a focus on financial management.</li> <li>Future plans for the business include consistent quality, growth, and bridging the gap between farmers and consumers.</li> <li>Consider to own your real estate when launching a business</li> </ul> Chapters 00:00 Introduction and First Coffee Memories 03:14 From San Francisco to Cincinnati 06:34 Starting Mom and M Coffee 09:30 Challenges of Opening Mom and M Coffee 13:42 Joining the Mom and M Coffee Team 16:05 Starting with an Airstream Trailer 19:32 Introducing Foreign Concepts in Cincinnati 21:55 The Offerings at Mom and M Coffee 25:12 The Decision to Start Roasting 29:15 Learning to Roast and Choosing a Roaster 36:19 The Benefits of Owning Real Estate 45:01 Roasting Portfolio and Decision-Making 45:30 Introduction to Coffee Blends and Single Origins 50:00 The Cost and Quality of Espresso 52:06 Tips for Starting a Food Business 56:23 The Importance of Passion and Entrepreneurship 01:01:07 Future Plans for the Business 01:04:01 Future Plans for the Host 01:07:21 Where to Find Coffees.me
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