Cogcast explores the unique challenges of marketing in fintech and financial services. We host conversations with industry experts navigating regulation, building trust, and reaching sophisticated audiences in finance and technology.
From Cognito, the integrated communications and digital agency specializing in finance, investment, and fintech. We help companies cut through complexity to connect with their audiences. More resources are available on cognitomedia.com
Gary Siegel: Why Every Word Fed Chairman Says Matters More Than the Headline
Gary Siegel (https://www.linkedin.com/in/gary-siegel-a105084/) has been with The Bond Buyer — the only independent information resource serving the entire municipal finance community — since 1989. In this episode, he reflects on what it means to cover the economic indicators and the Federal Reserve for over 35 years, from the pre-Internet word-processor era to today's multimedia landscape. Gary shares a candid take on the state of journalism, arguing that too much editorializing in what should be straight news coverage has eroded public trust more than any technology shift. He breaks down what makes FOMC coverage endlessly interesting despite predictable headlines — it's the subtext, the parsing of every word Powell says, and the range of interpretations it generates across the municipal finance community. Gary also offers straightforward pitch advice: know the beat, or don't bother.
6 Mar 2026
Brett Farmiloe: The Media Matchmaker Who Says AI Will Make PR More Human, Not Less
Brett Farmiloe, founder of Featured.com and Help a Reporter Out (HARO), has spent nearly two decades building platforms that connect expert sources with journalists — and he's watched the media landscape shift in ways that few others have seen from the inside.
In this episode, Brett breaks down what journalists actually want from sources (hint: he has an acronym for it), why he believes irrelevant pitching remains one of PR's most persistent and solvable problems, and how AI-powered tools are poised to change the sourcing game entirely — not by replacing PR professionals, but by clearing away the grunt work so they can focus on strategy.
Brett also shares his take on journalists-turned-entrepreneurs, the fragmentation of media into personal brands and independent newsletters, and why he thinks the professionals who will thrive are the ones who learn to orchestrate AI agents the way they once managed teams. Plus: the Hot Pocket story.
22 Dec 2025
Gregg Greenberg: "Talk Your Book" or Get Off the Air
We trade the Zoom screen for the studio for a sitdown with veteran financial journalist Gregg Greenberg. As the host of In the NASDAQ for InvestmentNews, Gregg has spent 25 years interviewing the biggest names in finance, from fund managers to CEOs. In a media landscape increasingly dominated by remote calls, Gregg champions the "personal touch" of face-to-face conversation – but that doesn’t mean he has time to waste.
Gregg shares his golden rules for broadcast guests, emphasizing the need for energy and strong opinions over dry statistics. He encourages spokespeople to "talk their book" and explain exactly why their strategy beats the competition. Listeners also get a crash course in reading his non-verbal cues: specifically, the "nod." When Gregg starts nodding, it is not just agreement; it is a signal to "land the plane" before the audience loses interest.
Beyond media training tips, the conversation shifts to the macro environment. Gregg notes a major pivot heading into 2026: Wall Street is no longer operating in a vacuum. Instead, investors are looking south to Washington for cues on tariffs and policy during the second Trump administration. He also discusses the evolving media landscape, noting that while video consumption is up, the number of traditional business magazines—and the appetite for individual stock picking—has declined in favor of ETFs and automated investing.
Finally, Gregg reveals the secret to getting into his inbox. As a screenwriter with a movie to his credit (Friends and Romans), he admits to being an "ink-stained wretch" with an ego. The key to a successful pitch? Skip the generic "Hello Mr." blast and prove you’ve done your homework—preferably by mentioning his film or his latest column.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Spotify
5.0 / 5
7 ratings
Podcast Authority Score: 26 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
27
Social presence
0
YouTube
0
Engagement
60
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