Cognizant (Nasdaq-100: CTSH) engineers modern businesses. We help our clients modernize technology, reimagine processes and transform experiences so they can stay ahead in our fast-changing world. Together, we’re improving everyday life. See how at www.cognizant.com or @cognizant.
From campaign to context: How AI is reshaping marketing
In this special episode of Stay Cognizant, Cognizant CMO Thea Hayden and Rob Bloom of Aston Martin Aramco discuss how AI is moving marketing from a campaign-based model to a context-based one.
16 Oct 2025
Beyond engineers: How AI is democratizing digital twins
In this special episode of Stay Cognizant, Cognizant’s Head of IoT Anuj Seth and Aston Martin Aramco’s COO Ben Fitzgerald explore how digital twins are changing the game across multiple industries. They discuss how the Aston Martin Aramco Formula One™ team uses digital twins to improve efficiency, optimize factory processes, and reduce the time it takes to get a car from a concept to the track.
15 Oct 2025
From automation to augmentation: How AI is redefining the workforce
On this special edition of Stay Cognizant, Cognizant President of EMEA Manoj Mehta and Aston Martin Aramco’s Chief People Officer Sophie Ackland explore how AI is fundamentally reshaping businesses and their expectations. They discuss the critical shift from simply automating processes to strategically deciding where humans need to be in the loop. Using the Formula One™ cost cap as an example, they illustrate the economic incentives for companies to invest in AI to drive efficiency.
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