Cold Rush delivers quality prospecting advice and real, tactical strategies to help business development, sales, and their leaders at software companies sell better. We do this in a fun and approachable way, speaking from experience, knowledgeable guests, and creative segments.
Most sales reps are grinding the wrong 80 percent of the job.
Eric Wiegand and Caspian Lewke break down the activities that actually move pipeline, the metrics that matter, and how to stop confusing busyness with progress.
If you are an SDR, AE, sales leader, or founder who feels stuck inside endless dials, meetings, CRM admin, and “activity for activity’s sake,” this episode gives you a better way to think about performance.
Eric and Caspian unpack the 80-20 rule for sales and show how to identify the few behaviors that consistently create revenue.You’ll discover:
Why dials, emails sent, and calendar fill can be the wrong scoreboard
The better leading indicators to track, from talk time and pickup rate to reply rate and meeting quality
How to find your personal channel-market fit so you can double down on what you do best
Why well-researched outreach beats volume alone
Which tasks should be automated, delegated, or removed entirely from your day
Listen up leaders, your meetings are worthless
27 Jul 2026
14:From Cold Calls to Meme Posts: Building a Sales Career Without Hitting ‘Apply’
Is your “outbound” just posting on LinkedIn and praying your DMs fill up?
In this episode, Eric and Caspian break down how to actually use social—podcasts, LinkedIn, and more—as real sales channels, not vanity megaphones. You’ll hear honest takes on building a personal brand that gets you inbound (and actual deals), why consistency trumps clever hacks, and practical ways to mine your day-to-day for content worth sharing. Plus, they trade plays for making social work even if you’re not “internet famous” and unpack their raw frameworks for sustainable content without becoming another sales bro. If you’re tired of spray-and-pray content advice, this one’s for you. Hit follow so you don’t miss new drops from Cold Rush.
(If you’re rethinking how you get demos in the first place, you’ll hear how Eric is attacking that with demonstro.)
17 Jun 2026
Ep. 13: Quota's a Backpack, Not a Body Bag
Carrying a quota can feel like carrying a backpack that never comes off. This week Eric and Caspian bring in the expert: Malisa Nguyen, former SDR turned mental performance coach, who helps sales reps stay steady under pressure without burning out.
We get into why your best reps crack under pressure, how to stop tying your self-worth to your number, and the actual nervous-system tools you can use this week — meditation, bilateral stimulation, and a morning reset that rewires how you handle rejection. Plus flow state in sales (micro, macro, and group flow), why the desperate energy on a call gets sniffed out instantly, and how detaching from the outcome ironically makes you close more.
Then we close it out with hot takes: pineapple on pizza, the great soft-vs-hard taco debate, and the underrated art of third-wheeling.
Whether there's a number on your back or you're a founder who IS the whole org chart, there's something here for you.
⏱️ This episode covers:– Why identity gets fused to quota (and how to unfuse it)– Nervous system regulation for reps in survival mode– Bilateral stimulation: reset in 90 seconds– Flow state in sales — and how to trigger it– Detaching from outcomes to actually perform better
🔗 From our guest, Malisa Nguyen:Book a coaching discovery call: https://api.leadconnectorhq.com/widget/bookings/one-to-one-coaching-discovery-call (https://api.leadconnectorhq.com/widget/bookings/one-to-one-coaching-discovery-call)Free Mental Reset Meditation: https://malisanguyen.com/mental-reset-meditation (https://malisanguyen.com/mental-reset-meditation)
🎧 Cold Rush is a B2B sales podcast hosted by Eric Wiegand and Caspian Lewke. New episodes monthly.
If this one hit home, follow the show and drop us a comment — it genuinely helps more reps find it.
20 May 2026
Ep. 12: Gifting: Use it wisely
Caspian breaks down his full gifting playbook: how he finds personal details on prospects, why books are the ideal gift, his exact follow-up sequence, and the conversion rates that made gifting his most reliable meeting source at Gong.
Eric shares the results of the Spaghetti Tour, a direct mail campaign where he hand-delivered 50 boxes of real spaghetti to B2B companies across San Francisco for $500 total.
They cover when to use gifting in the sales cycle (net new, closed lost, mid-deal), why overly expensive gifts can backfire, the tools that make it repeatable, and the stories that prove it works, including golf balls with a prospect's face on them. Plus hot takes on Heelys and Stanley Tucci.
Check out the read landing page and video at demonstro.io/spaghetti
15 Apr 2026
11: What the Best Cold Callers Do Differently | with Giano Fiore @ Nooks
Cold calling isn’t dead. Bad calling is.
In this episode of Cold Rush, Eric Wiegand and Caspian Lewke sit down with Giano Fiore to break down what the best cold callers are doing differently right now.
Giano shares what he’s learned from his own time in sales, his work at Nooks, and years of watching top reps perform live in cold call blitzes. The conversation gets into why cold calling still works, why preparation matters more than openers, how top reps handle objections without sounding robotic, and why calling with other people can completely change your results.
We also get into one-off emails, AI-generated outreach slop, confidence on the phones, and a few very important non-sales hot takes.
In this episode:
Why cold calling still works in 2026
What top performers do before the call block starts
Why tonality and confidence matter more than clever openers
How to handle objections without trying to “win”
Why most meetings get booked late in a call block
The case for bringing back one-off emails
Waffles, fake plants, and Captain Planet
If you’re an SDR, AE, sales leader, or anyone trying to sharpen outbound, this one’s for you.
19 Mar 2026
10: List Building for Outbound: Why Most Prospect Lists Are Trash
In this episode, Eric Wiegand and Caspian Lewke break down one of the most overlooked parts of outbound: list building.
They get into why most prospect lists fall flat, the difference between a total addressable market and a truly usable outbound list, and how to think beyond basic filters like industry, revenue, and headcount. The conversation covers intent signals, technical fit, lead scoring, prioritization by deal size, and the tools they use to turn a broad TAM into a focused list worth working.
They also share real examples of “sales that doesn’t scale,” including ultra-targeted gifting, scraping creative signals, and where experimentation can go very right or very wrong.
Plus:
Why most lists are too broad to be useful
How to move from possible → probable → likely accounts
Intent signals that actually matter
How AEs should prioritize time across large, medium, and small accounts
Tools like Sales Navigator, Apollo, Clay, HubSpot, RB2B, and more
A debate on whether Starburst counts as a gummy
Eric’s dream of the self-driving RV
Next episode: a special guest from Nooks joins to talk cold calling.
18 Feb 2026
9:How to Run Sales-Led Events That Aren’t a Waste of Budget (and Actually Close Deals)
Sick of trade shows packed with tire kickers and booth bandits? This episode is for sales reps, AEs, and founders who want real ROI from events—not just a stack of pointless badge scans. Caspian and Eric bring on Alix Pommier, who unpacks how to design and fill sales-led events that actually drive pipeline, including practical ways to get buy-in (even if you’re not holding the budget), the invites and copy that convert top prospects, and why most companies utterly whiff on the follow-up. Expect straight talk on what moves the needle, common event faux pas, and plenty of spicy operator stories about dinners that close deals (and happy hours that go hilariously sideways). Hit follow so you don’t miss future episodes of Cold Rush.
15 Jan 2026
8:“Just Go Home, Dude”:Why Good Reps Need to Chill (and What Happens When You Miss Quota)
This one’s for every SDR, AE, or sales leader who’s ever stared down a quota and thought, “How the hell am I supposed to stay sane doing this job?” In this episode, Eric and Caspian get real about the mental toll of sales—from anxiety to burnout—and share the actual strategies that keep them steady when the pressure’s relentless. You’ll hear how to shift your mindset from chasing numbers to managing inputs, tactical ways to avoid death-by-pipeline-slump, and how to advocate for yourself when it’s time to push back with leadership. If you want frameworks for staying even-keeled (and maybe permission to take a damn break), this one’s for you. Hit follow so you don’t miss future episodes of Cold Rush.
17 Dec 2025
7: Just following up on my last email...
In Episode 7, Eric Wiegand and Caspian Lewke discuss follow-ups in the sales process. We all walk the fine line of reminding and annoying, so use our tips and tactics to stay top of mind with your prospects in typical Dwight fashion.
19 Nov 2025
6: NetWorking for the Weekend
In episode 7 of the Cold Rush Podcast, Eric and Caspian delve into the world of networking for sales. From warm intros to logo reference selling, they got you covered in getting to the decision maker quicker.
As a bonus, Eric announces his new company demonstro.io that helps with "cold intros", exchanging meetings with decision makers at B2B Saas companies with mutual interests. Check it out!!
16 Oct 2025
5: Video Killed the Decision Maker (Make-ar?)
In this episode opf the Cold Rush, Caspian Lewke and Eric Wiegand break down best practices for video prospecting. We show you how to get your prospects attention through Linkedin and email, as well as some tips to do it at scale. Send us a video on Linkedin, and let us know what you thought.
18 Sept 2025
4: LinkedInterested?
In the 4th episode the Cold Rush podcast, hosts Eric Wiegand and Caspian Lewke dig deep into the world of LinkedIn messaging. We cover the structure, type of media within the channel, and best practices to get an answer and secure the meeting. Slide into our DM's and let us know what works for you!
19 Aug 2025
3: Ballin, Cold Calling
Episode 3 of the Cold Rush podcast, hosts Eric Wiegand and Caspian Lewke cover the finer points of cold calling. We talk you through tips to get the right mindset, how to frame your pitch, and how to get the meeting. This episode is very near and dear to our hearts, and comes from real, practical knowledge that we and our teams are employing today. Pick up the phone and give us a listen!
16 Jul 2025
2: Cold Email is Read
In this episode of the Cold Rush podcast, hosts Eric Wiegand and Caspian Lewke dive deep into the art of personalizing outreach in sales. Discover how to craft compelling cold emails that resonate, the importance of relevant triggers, and the power of creativity in follow-ups. Whether you're a seasoned sales professional or just starting out, learn how to leverage tools and strategies to enhance your outreach and connect with prospects on a personal level. Tune in for insights that could transform your sales approach!
13 Jun 2025
1: Something B2Beautiful
Caspian Lewke and Eric Wiegand explore various prospecting strategies for B2B tech, including ICP creation, gifting, and AI, offering tactical ideas for pipeline generation in this interview episode.
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4.5 / 5
2 ratings
Spotify
5.0 / 5
8 ratings
Podcast Authority Score: 1 / 100
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YouTube
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