About College Football Today with Jackson and Petey
The College Football Today Podcast with Jackson Roos and Matthew Peterman takes a fresh look at college football developments and the rapidly evolving league.
Spring Balling: Offseason Top 5's, Highest Revenue Programs and Mount Rushmore of Coaches
In this week's episode, we dive into all things top 5 from our coaching Mount Rushmore to some of the nuances of athletics department financials!
13 Mar 2026
Jackson & Petey Pod 1
In our inaugural episode, Petey and I discuss all things college football from player valuations, the white hot SEC QB playing field to Cotton Bowl renovations.
23 Jan 2026
Reevaluating NIL Values
This week, we explore how people inside the NIL ecosystem actually think about athlete valuations. Is it social media value or is that only part of the story? We walk through why attention-based math breaks down when you look at today’s biggest NIL deals, and what that gap means for college football today!
Recommended Reads:
Substack by Olivia Nuss (Link (https://olivianuss.substack.com/p/nil-and-the-transfer-portal?utm_medium=ios&triedRedirect=true))
SBJ article on Opendorse's Yearly NIL Report (link (https://www.sportsbusinessjournal.com/Articles/2026/01/15/new-opendorse-report-shows-impact-of-nil-payments/))
This podcast is for informational and entertainment purposes only and does not constitute legal, financial, or professional advice. Any discussion of NIL or related legal topics reflects personal opinions and general observations, and listeners should consult qualified professionals before making decisions.
16 Jan 2026
Hidden Players of the College Football Money Machine
In this week’s episode, we unpack the players behind the recent multi-million-dollar NIL deals. What are multimedia rights companies (MMRs), why are they gaining influence, and what does their rise mean for college football?
Recommended Reads:
Fascinating reads from Yahoo Sports, Ross Dellenger (article 1 (https://sports.yahoo.com/college-football/breaking-news/article/how-are-schools-trying-to-lure-top-tier-qbs-in-transfer-portal-heres-an-inside-look-at-lsus-pursuit-of-brendan-sorsby-162435817.html)) (article 2 (https://sports.yahoo.com/college-football/article/we-are-money-laundering--with-schools-bending-or-breaking-new-rules-sec-and-others-mull-new-governance-model-215315905.html))
This podcast is for informational and entertainment purposes only and does not constitute legal, financial, or professional advice. Any discussion of NIL or related legal topics reflects personal opinions and general observations, and listeners should consult qualified professionals before making decisions.
8 Jan 2026
Same Trophy, Different Economics: CFB Program Valuations
This week, we break down CNBC’s Top 75 College Football valuations and examine which of the remaining CFP teams stand to gain the most economically from winning it all. What does a national championship actually do for a programs valuation?
We explain what it all means for College Football Today!
Recommended Reads:
CNBC Top 75 Program Valuations (article link (https://www.cnbc.com/2025/12/19/cnbc-official-college-sports-valuations-2025-top-75-athletic-programs.html?__source=iosappshare%257Ccom.apple.UIKit.activity.CopyToPasteboard))
Mark Cuban’s timely donation to Indiana (article link (https://frontofficesports.com/mark-cuban-indiana-football-transfer-portal/))
19 Dec 2025
Utah Moves First: Let the Private Capital Floodgates Open
This week, we break down the first private capital deals in college football history. Why do universities desperately need fresh funding? Why this moment marks the real inflection point for the entire sport? We explain what it all means for College Football Today!
Recommended Reads:
Big 12 Deal (link) (https://frontofficesports.com/big-12-closing-in-on-potential-500m-private-capital-deal/)
Utah Deal (link 1 (https://frontofficesports.com/youll-see-more-announcements-utah-deal-eases-pe-concerns-in-college-sports/)) (link 2 (https://huddleup.substack.com/p/private-equity-comes-to-college-sports))
11 Dec 2025
SCORE Act and the Murky World of NIL Agents
In this week's episode, we break down the chaos surrounding the SCORE Act, exploring what it gets right, what it gets wrong and how it could reshape college football. Plus, we shine a light on the shadowy world of NIL agents and their pivotal role in pushing Congress to step in.
Recommended Reads:
McGuire Woods (https://www.mcguirewoods.com/client-resources/alerts/2025/9/the-goals-of-the-score-act-what-lawmakers-aim-to-achieve/) - The Goals of the SCORE Act
FOS (https://frontofficesports.com/how-the-score-act-vote-fell-apart/) = How the SCORE Act Vote Fell Apart
Corrections:
House Settlement was approved June 2025.
Gervon Dexter reported NIL deal was in exchange for 15% of his future NFL earnings for 25 years.
3 Dec 2025
College Sports Commission: NCAA 2.0
In this week’s episode, we unpack the explosive Participation Agreement, how we arrived at this moment and explore the early implications of the College Sports Commission on the future of college football. We also look at why Texas AG Ken Paxton is taking an interest and what his involvement signals going forward.
Recommended Reads:
https://sports.yahoo.com/college-football/breaking-news/article/college-sports-commission-issues-long-awaited-participation-agreement-to-power-conference-schools-201024977.html (https://sports.yahoo.com/college-football/breaking-news/article/college-sports-commission-issues-long-awaited-participation-agreement-to-power-conference-schools-201024977.html)
https://www.texasattorneygeneral.gov/news/releases/attorney-general-paxton-sends-letters-universities-and-state-ags-oppose-unlawful-csc-agreement-would (https://www.texasattorneygeneral.gov/news/releases/attorney-general-paxton-sends-letters-universities-and-state-ags-oppose-unlawful-csc-agreement-would)
21 Nov 2025
James Franklin, $229MM Budgets and Lump Sum Payments
This week’s episode breaks down James Franklin’s move to Virginia Tech, why his separation from Penn State became much cleaner thanks to a sharply reduced buyout, and what Virginia Tech’s newly approved $229 million athletics budget means for the future of Hokies football.
12 Nov 2025
UC Investments $2.4 Bn Proposed Big Ten Investment
This week we dive into the controversial $2.4 Bn equity investment proposed by UC Investments into Big Ten Enterprises, a deal that could reshape the financial and governance structure of college sports. We break down what it means for the conference, the schools and the growing trend of private capital entering collegiate athletics.
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