Color Bar

About Color Bar

Color Bar brings you insightful and casual conversations with top marketers, industry experts, and print industry leaders who are shaping the future of print marketing. Hosted by Sandy Alexander, we dive into the hottest trends, cutting-edge strategies, and real-world success stories in print and beyond. Whether you’re a brand looking to amplify your messaging, a marketing pro eager to stay ahead, or an industry leader exploring the latest innovations, this podcast delivers engaging discussions on how print continues to evolve in the digital age.

Publisher

Sandy Alexander, Inc.

Category

business

Language

en

Explicit

No

First episode

1 Apr 2025

Latest episode

9 Jun 2026

Latest episodes

38 episodes in the feed.

1. 

   9 Jun 2026

   Better Together — Andy Fetherman on Finishing, Family, and Leading with Heart

   In this episode of Color Bar, hosts Betsy Davis and Kim Opdyke sit down with Andy Fetherman, President & CEO of Müller Martini North America, for one of the most energizing — and unexpectedly moving — conversations. Andy has spent over 35 years in the print industry, starting as a press-side technician (yes, he fell for the "box of halftone dots" trick too) and working his way to leading one of the most storied finishing companies in the world. He joined us to talk about the M...

2. 

   19 May 2026

   Don’t Ignore the Elephant in the Room: AI is Reshaping Print with Harrison Bailey from Smart Elephant

   In this episode of Color Bar, we sit down with Harrison Bailey, founder of Smart Elephant, to discuss how AI, automation, and next-generation talent are reshaping the print and marketing industries. Broadcasting from Vietnam while traveling across Asia, Harrison shares how businesses around the world are facing many of the same challenges — and opportunities — when it comes to adopting AI. From workflow automation and AI-powered quoting tools to GEO (Generative Engine Optimization) and AI-dri...

3. 

   5 May 2026

   Meet Direct Mail’s “Thoughtful Overachiever” Era with AJ Layo from Sylvamo

   In this episode of Color Bar, we’re joined by AJ Layo of Sylvamo for a conversation that redefines what’s possible in direct mail when the entire ecosystem works together. From paper mills to printers, technology partners to USPS, AJ shares how true collaboration is transforming direct mail into a smarter, more measurable, and more impactful channel. We dive into Sylvamo’s investment in innovation—from their “Intelligent Paper” initiative bringing AI into direct mail, to their efforts educati...

Who has been a guest on Color Bar

Names identified in recent episode analyses. Showing up to five guests.

• Francis McMahon
• Peter van Teeseling
• Melissa Clayton
• Stephanie Glanzer
• Chris Lien

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

3 ratings

Podcast Authority Score: 21 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

29

Social presence

0

YouTube

0

Engagement

32