Real ecom. Real talk. Commerce Chats takes a look at digital commerce from the viewpoint of the people who run the business -- The back of the house that makes the front of the house look good.
An entrepreneur seeing a gap in the market takes on the challenge of creating a new product. After all the research and sourcing to create a prototype, she’s ready to sell. What’s next? A website, of course! Thigh Society founder, Marnie Rabinovitch, shares how her “hobby” turned into building a product and the brand that she wanted to see for all bodies. A brand is not built overnight – listen to hear the lessons learned along the way and how to stay true in a sea of competition.
10 Feb 2025
Cart art with Brian Ballard, Part 2
A composable cart architecture is a wonderous, intricate work of art with so many changing parts. Moving to composable and not sure where to start? Get a board ready in your online board building tool of choice and let’s architect some cart art together!
27 Jan 2025
Composable Architecture Liberation with Brian Ballard, Part 1
The architecture of a commerce site has gone through an evolution to get to today’s composable world. Brian Ballard has been a consultant and worked on the brand side in all the architectural eras and shares his thoughts on:
Ownership and emotions in consulting
The evolution of where software lives
Now vs. later decision making
Gracefully turning the ‘old’ into ‘new’
Changing how our brains think about commerce
14 Jan 2025
Turning Warm Fuzzies into results in Digital Commerce - Courtney Wachs Digital Commerce and CX Executive
Digital Commerce and CX Executive Courtney Wachs shares insights on transforming warm fuzzies into tangible results in digital commerce by evolving customer conversations and creating a seamless ecosystem.
9 Dec 2024
Kemp's eCom Rules for Revenue - Jessica Kemp, eCom Executive
eCommerce Executive Jessica Kemp shares her Two Rules for Revenue discovery, revealing the key to demonstrating trustworthiness and driving conversions in the digital marketplace.
19 Nov 2024
Be Kind To Merchandisers | Commerce Shorts
We see you, Merchandisers. Good luck this Black Friday/Cyber Monday from High Velocity and Commerce Chats
12 Nov 2024
The Hidden Half of eCom UX: Karthika Mayo, IT Executive
In a front-end focused industry, it’s important to remember there is a customer at both ends of a transaction. IT Executive Karthika Mayo has been on all sides of the eCommerce experience. She gives us her perspectives and reminds us, Your eCom brand promise is only as good as your ability to fulfill it. Literally.
We Talk About:
The impact of UX in Customer-facing and Non-Customer Facing Experiences
Going Direct to Consumer for the First Time
How AI is changing how we Experiment and Access Analytics
The Customers on Both Sides of the Transaction
29 Oct 2024
The Frankenstein's Monster of Commerce Platforms: Tae FitzSimons, Founder, High Velocity
EXTRA SPOOPY HALLOWEEN EPISODE: There's a ghost haunting ecom: obsolescence. Would-be headless providers have been creating a Frankenstein's monster of acquisitions trying to recreate the monolithic zombies. Will struggling platforms sullen and drained rise from their torpor or fall to the heretofore unseen children of the night. What music they make.
In this episode we cover:
The Haunting: eCom Platform Obsolescence
The Curse of the Headless Horse&#!%
When a Stranger API Calls: Failing at Modularity in eCom for the Sake of Defending Market Share
Walking Dead: GTM can't Save You
The Purge: Cyber Monday
14 Oct 2024
Abandonment Issues and E-Commerce - Owen Landon, CartConvert
For too long, we've regarded e-commerce not as a service but as a technology, which we are conditioned to merely observe aloofly from an analytics dashboard and maybe occasionally poke with a stick. As a result, we got abandonment issues, literally, 70% cart abandonment rates, a number unchanged for more than a decade. And while many are rolling out the technocentric carpet for our new AI Robot Savior Overlords, Owen Landon of CartConvert suggests that in this case the most effective layer of your tech stack is Humans?
In this episode we cover:
Painkillers and the Cure, Mitigating and then Solving Checkout Snags
All Roads Lead to Checkout
Human After All? Leveraging Support Teams to Support Sales
Converting Unregistered Customers
Reclaiming Human Interaction in E-Commerce
Business to Business is still Human to Human
30 Sept 2024
The Arts of Ecommerce and Ecommerce of the Arts: Michaela Drapes, Director of Strategy and Consulting for Made Media
Made Media's iconic client list includes Royal Albert Hall, New York City Ballet, Lincoln Center, Los Angeles Philharmonic, Glyndebourne. The equally iconic Michaela Drapes, Made Media's Director of Strategy and Consulting, joins Commerce Chats and pulls back the curtain on an industry that has been selling hot tickets since tickets existed.
You may not immediately think of the Arts as a vanguard of digital commerce but consider:
You think it's tricky having a product with permutations?
That's cute -- Try selling concert tickets with 50,000 variants ranging from 5 bucks to 4,000 bucks.
Think your traffic spikes are troubling?
Adorable -- Try managing a horde of 50,000 Mitski fans (seeded with a malign smattering of e-brigands and digital goblins) all hitting your site at once.
You think your clients are primadonnas?
... [Eye roll and cape flourish, exuent stage left]
16 Sept 2024
Catching ecom lightning in a ... Tumbler?: Michael Francis, Co-Founder of Elva
What happens in ecom when you catch lightning in
a bottle, or more specifically, lightning in a 30 ounce stainless steel vacuum insulated tumbler. Today we talk to Michael Francis of Alva, the agency behind Stanley 19 13.com, home of the viral hydration phenomenon known simply as the Stanley Cup. Michael talks about the needs of the brand and the needs of the technology, blending the creative and the practical, anticipating the needs of
the customer with accountable design. Grab your Barbie crossover, Stanley quencher. Let's drink it in.
3 Sept 2024
Total Eclipse of the Cart with Matt Dunphy, commercetools
Will the commodification of e-commerce lead to a total eclipse of the cart? And what will be revealed in its shadow. On this episode of Commerce Chats, we speak with Matt Dunphy, Lead Solutions Engineer at commercetools.
Join us as we discuss: Greenfield vs. Incremental project approaches, including going from zero to $2 billion. How to approach uncertainty and what you can do to prepare before you begin your next e-com project. The black boxification of tech and how commoditization of e-Com might cause it to disappear form customers' sight. How the human touch will always factor into your tech strategy.
Also Check out:
Matt and Melissa Dunphy's podcast The Boghouse (https://open.spotify.com/show/3JplCcspynUEPZT4ak8VnF?si=e852453231ea446b)
Melissa Dunphy's premier of "Totality" at the BBC Proms (42:50) (https://www.bbc.co.uk/sounds/play/m00214r0)
20 Aug 2024
Jamus Driscoll, CEO of Elastic Path: Commerce, Empathy, and Modern Bathroom Design
Digital Commerce is a field of contradictions. Today we talk to Elastic Path CEO Jamus Driscoll about
Unifying and Customizing Multinational Brands
Dealing with Dumb Systems in Smart Architectures
Plumbing
Big Feelings when things go Bump in the Net
How Storytelling makes for Better Products
6 Aug 2024
Next, Nuxt, and Nuclear Submarines with Josh Jensen
Josh Jensen, Principal UI/UX Architect, Stone Rooster on
Navigating between React and Vue,
Retrospection on digital commerce,
The future of Payments
Passwords and Personalization.
23 Jul 2024
Adam Clason, Tech Architect on Composable Commerce
What does a technical architect who's seen it all see when they look at the modern digital commerce landscape? High Velocity's own Principal Technical Architect, Adam Clason, walks us through the hows and whys of React and next.js as well as some potential gotchas when coding composable.
24 Jun 2024
Is Digital Commerce DOOMED?
Surely the answer is no. Right? Right?
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