Commerce Experience

About Commerce Experience

Welcome to The Commerce Experience with Elena Kacan and Roxy Couse — two trailblazers in ecommerce who bring a unique perspective as one of the only women-led podcasts in the industry. With their combined backgrounds in marketing and merchandising, Elena and Roxy dive into the strategies and perspectives necessary to keep pace with a rapidly changing industry shaped by consumer trends, technological advancements, and the growing influence of AI. Meet Your Hosts: Elena Kacan, Senior Community Marketing and Social Media Manager at Bloomreach – A dynamic brand marketing strategist, Elena is the driving force behind Bloomreach’s community and ambassador initiatives, social strategy, and podcast. As a frequent Skillpop instructor (covering topics like AI for marketers and personal branding), a regular expert panelist and emcee with Carolina Women in Tech, and a brand ambassador for the Community-Led Alliance, she’s passionate about connecting with industry practitioners and leaders to foster an engaged, supportive community that benefits everyone in ecommerce. Roxy Couse, Director, Community and Content Marketing at Bloomreach – With a strong foundation in merchandising from her experience at Dillard’s and Whirlpool, Roxy brings over a decade of expertise in ecommerce strategy, UX, and content marketing. Featured in Business Insider, Newsweek, and Women and Retail, Roxy is also a known voice in ecommerce, as well as on TikTok and Instagram where she connects with nearly 270k followers. Her approach to building engaging, results-driven shopping experiences adds depth to every podcast conversation. Join Elena and Roxy for candid conversations and actionable insights, all from a perspective you won’t find anywhere else in ecommerce.

Publisher

Bloomreach

Category

business · business · business

Language

en

Explicit

No

First episode

8 Apr 2020

Latest episode

2 Jan 2025

Latest episodes

1 of 97 episodes have a transcript.

1. 

   2 Jan 2025

   Why Aren’t More People Talking About Mental Health in E-Commerce?

   Host Roxy and guest Elena discuss prioritizing mental health in e-commerce, offering strategies to combat burnout and foster a supportive workplace culture.

2. 

   19 Dec 2024

   What’s Fueling the $1.5 Trillion Subscription Boom?

   Roxy and Elena explore the $1.5 trillion subscription boom, uncovering the strategies behind successful subscriptions and the delicate balance between predictability and customer engagement.

3. 

   5 Dec 2024

   Can Fast Shipping and Sustainability Coexist in Ecommerce?

   Host Roxy and guest Elena explore how e-commerce brands balance fast shipping demands with eco-friendly strategies, sharing insights from Patagonia and IKEA's sustainability initiatives.

Inside a recent episode

Retail Reimagined: Selling “Experiences” in the AI Era

Published 22 Feb 2024 · Transcript excerpt

[…] You know, we would get a lot of great data from our emails. We do emails leveraging gamification. So you'd get information like, okay, our customer is traveling for the summer and they're going here and they're looking for these types of swimsuits and like you'd get all this hard data, but then you'd have to like manually kind of go through it versus now AI can kind of scrub consumer data and make these consumer personalities where you can almost customize how you're speaking to each individual customer. And that's where I think AI is really revolutionizing like that customer interaction between the brand and how you're speaking to that customer as an individual versus like, here's our fragrance email. […]

Who has been a guest on Commerce Experience

Names identified in recent episode analyses. Showing up to five guests.

• Xun Wang
• Sergei Moiseev-Liberman
• Andrew Laudato
• Josh Baumrind

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

22 ratings

Spotify

5.0 / 5

8 ratings

Podcast Authority Score: 47 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

62

Social presence

0

YouTube

0

Engagement

77

Contact Commerce Experience

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about Commerce Experience