Commerce Media Matters

About Commerce Media Matters

Step into the fast-paced world of commerce media with Nick Morgan, Founder and CEO at Vudoo, and Paul Blackburn, Chief Growth Officer of Vudoo. In each episode of "Commerce Media Matters," we decode the complexities of this ever-evolving landscape. From dissecting industry trends to interviewing top-tier professionals, we bring you the latest news, research, and insights in marketing, content, eCommerce, and retail. Whether you're a seasoned professional or just diving in, tune in for an engaging exploration of commerce media.

Publisher

Vudoo

Category

business

Language

en

Explicit

No

First episode

17 Jun 2024

Latest episode

12 Oct 2026

Latest episodes

23 of 43 episodes have a transcript.

1. 

   12 Oct 2026TRANSCRIPT

   Beyond the Playbook: What Separates the Best Retail Media Operators? With Colin Lewis

   Host [Host Name] interviews retail media expert Colin Lewis about evolving retail media strategies beyond basic ads to solve broader business challenges.

2. 

   7 Sept 2026

   The End of the Channel Mindset

   The shift from shopper marketing to retail media to commerce media reflects a much bigger change in the advertising ecosystem — one where first-party data, consumer signals, inventory, measurement and technology are becoming increasingly interconnected. Helen Johnson has watched that evolution from the brand side and now from the agency side. And one of her biggest messages is simple: “Stop treating it like a channel.” Because the real opportunity isn't adding another channel to the plan. It'...

3. 

   24 Aug 2026TRANSCRIPT

   The Connected Commerce Era With Emma Newman & Babs Kehinde

   “The hook here is commerce.” That line from Emma Newman gets to the heart of a conversation that quickly moves beyond commerce media as a category and into a bigger question: what happens when the advertising ecosystem stops operating in silos? For years, media has been organised around channels — CTV, social, search, display, commerce. But consumers don't experience their journeys that way. They move between environments, platforms and devices, creating a growing need for more connected syst...

Inside a recent episode

Beyond the Playbook: What Separates the Best Retail Media Operators? With Colin Lewis

Published 12 Oct 2026 · Transcript excerpt

[…] And so it's so complex. If you've been paying attention to what I just said, good luck, because I've given you some really detailed stuff that takes years to understand. And so when it comes to the IAB, Can I go on a two-second rant? Is that okay? Go for it. What I would say to our audience here is when you hear the words measurement sucks in retail media, measurement's bad in retail media, or any variation of that theme, it's a meme. Measurement is now a meme. It's just a thing that you talk about that doesn't really mean the thing. It's a metaphor for the thing. And measurement now in retail media is a meme, which is measurement sucks in retail media. […]

Who has been a guest on Commerce Media Matters

Names identified in recent episode analyses. Showing up to five guests.

• Colin Lewis
• Andrea Hill
• Sarah Lawson Johnston
• Andreas Reiffen
• Roger Dunn

Podcast Authority Score: 34 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

68

Social presence

0

YouTube

0

Engagement

0

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Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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