Commerce is changing fast. So we brought together a team that has actually led through change.
Chris Parsons. Tara Conway. Johnny Russo. David Nagy.
Different backgrounds. Different industries. One shared focus on growth, customer connection, and commercial performance.
Commerce Rewired is where those perspectives collide. We pressure test ideas, bring data to the table, and unpack what it really takes to win today.
Publisher
Tara Conway, Johnny Russo, David Nagy and Chris Parsons
Ep.29 A Marketing Masterclass with Idan Driman (Pet Valu)
A conversation with Idan Driman from Pet Value, discussing the challenges of maintaining a national marketing machine while preserving a hyper-local community feel. The conversation also delves into the integration of media and creative strategies, leveraging social media and partnerships, and the balance between brand investment and short-term demand. The conversation covers the importance of customer-centricity, long-term planning, and strategic partnerships in retail marketing. It emphasizes the need for a holistic ecosystem approach and the value of authentic, customer-focused campaigns. The discussion also highlights the significance of local engagement and the role of unexpected elements in brand partnerships.
Takeaways
Local and national marketing integration
Leveraging social media and partnerships
Balancing brand investment with short-term demand Customer-centricity is crucial
Long-term planning is essential for retail media platforms
Strategic partnerships should be authentic and unexpected
Chapters
00:00 Introduction and Background
02:27 Maintaining a Hyper-Local Community Feel
05:01 Integration of Media and Creative Strategies
09:27 Leveraging Social Media and Partnerships
18:10 Balancing Brand Investment and Short-Term Demand
19:47 Customer-Centricity and Ecosystem Approach
22:30 Long-Term Planning and Holistic Strategy
26:12 Authentic and Unexpected Brand Partnerships
30:00 Local Engagement and Unexpected Elements
20 Jun 2026
Ep. 28 Castle Members, AI, and the Future of Local Retail
AI is no longer a future idea for retail. It is already changing how teams work, how customers discover products, and how businesses make decisions.
In this episode, Chris Parsons and David discuss how retailers can start thinking about AI in a more practical way. Rather than treating AI as a buzzword, they explore how it can be used as a real business tool across marketing, operations, customer experience, analytics, education, and leadership.
The conversation focuses on why leadership needs to be part of the AI discussion, how teams can build confidence using new tools, and why human judgment still matters. AI can help retailers move faster and make better decisions, but it still needs strategy, structure, and oversight.
For retailers, brands, and business leaders, this conversation is a reminder that AI adoption does not need to feel overwhelming. The best place to start is by understanding where AI can support the work you are already doing and where it can help your team create better outcomes for customers.
Watch the full conversation to hear practical insights on how retailers can approach AI with curiosity, confidence, and a clear plan for the future.
21 May 2026
Ep. 27 Lena Moriarty (CommerceNext) and Commerce Rewired
The conversation covers a wide range of topics, including the future of AI, ethical issues, technology adoption, community building, event marketing, and the balance between algorithm-based and personal voice-based marketing. Lena Moriarty shares insights on the importance of unplugging, real connections, and her career aspirations. The conversation emphasizes the value of community, realness, and authentic engagement in marketing and event planning.
Takeaways
The importance of community and real connections in marketing and event planning
Balancing algorithm-based and personal voice-based marketing
The value of unplugging and real engagement in events and conferences
Chapters
00:00 Introduction and New Beginnings
05:48 Ethical Issues in AI
11:44 CommerceNext and Unique Approach
17:20 Event Marketing and Community Building
23:29 PR and Paid Marketing Integration
29:02 Unplugged Events and Real Engagement
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