Commerce Roundtable is a community-driven event for DTC, eCommerce, and retail professionals. Created to empower eCommerce merchants, this event delivers the latest insights on tools, technology, marketing, and more to help brands grow and thrive in the digital landscape.
2026 Events:
Austin - April 23-34
San Diego - September 14-15
In this session from Commerce Roundtable San Diego, Robyn Nissim, Founder of Social Proof Agency, reveals how brands can win on social by partnering with creators who truly move the needle. She shares behind-the-scenes insights from her work with major brands and explains how influencer marketing has evolved into one of the strongest channels for trust and revenue.
Robyn covers everything from content strategy to team structure to the tools that keep social operations scalable. Whether you are a founder, marketer, or creative, you will walk away with a clearer understanding of how to build a creator program that delivers real business results.
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00:00 Introduction: The Power of Creators
00:28 The Role of Social Media in Business
01:13 Robyn's Journey and Achievements
01:58 The Rise of the Creator Economy
03:37 Influencer Marketing Insights
05:40 Building a Strong Brand Presence on Social Media
10:32 Effective Team Structures and Strategies
16:34 Content Strategy and Influencer Collaboration
26:30 Tools and Tips for Social Media Success
31:12 Conclusion and Q&A
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Follow Robyn Nissim at:
LinkedIn: https://www.linkedin.com/in/rnissim/
X: https://x.com/iGoByRobyn
IG: https://www.instagram.com/igobyrobyn/?hl=en
Follow Commerce Roundtable at:
X: https://x.com/commerceround
LinkedIn: https://www.linkedin.com/company/commerce-roundtable
IG: https://www.instagram.com/commerceroundtable
TikTok: https://www.tiktok.com/@commerceroundtable
Contact madison@commerceroundtable.com for sponsorships or general information!
20 Nov 2025
Agency Success Strategies
In this live panel from Commerce Roundtable San Diego, Eric Rausch (Co-Founder, New Standard), Elizabeth Krupka (Owner, Nomadd Marketing), Taylor Holiday (CEO, Common Thread Collective), and Max Sturtevant (Founder, WellCopy) break down what it really takes to grow and operate an agency in 2025.
They dig into the day-to-day decisions that keep operations healthy, how to know when it’s time to course correct, and why culture alignment is one of the most overlooked levers for stability and scale. Each founder shares their unique background and what they’re focusing on now, from retention systems to new growth plays.
The panel also touches on talent sourcing, compensation structures, equity considerations, and the operational frameworks that keep agencies profitable and effective. If you’re building, scaling, or refining an agency, this session is packed with real operator insights you can apply immediately.
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00:00 Introduction: Navigating Business Challenges
01:00 Panel Introduction: Meet the Experts
01:56 Key Industry Insights: Regulations and Strategies
05:37 Effective Communication and Reporting
10:10 Agency Growth and Service Expansion
16:45 Tech Integration and Talent Acquisition
20:21 Global Hiring Trends
20:58 Balancing Cost and Talent
23:12 Building Company Culture with Offshore Teams
24:56 Aligning Company Culture with Business Objectives
26:15 Hiring and Retention Strategies
27:15 Equity and Incentives in Service Businesses
31:46 Optimizing Time and Productivity
35:34 Stress Testing and Efficiency
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Follow Eric Rausch at:
LinkedIn: https://www.linkedin.com/in/ericrausch/
X: https://x.com/EricRausch
Follow Taylor Holiday at:
LinkedIn: https://www.linkedin.com/in/taylor-holiday-a169b322/
X: https://x.com/TaylorHoliday
Follow Elizabeth Krupka at:
LinkedIn: https://www.linkedin.com/in/elizabethkrupka/
Follow Max Sturtevant at:
LinkedIn: https://www.linkedin.com/in/maxsturtevant/
X: https://x.com/maxwellcopy
Follow Commerce Roundtable at:
X: https://x.com/commerceround
LinkedIn: https://www.linkedin.com/company/commerce-roundtable
IG: https://www.instagram.com/commerceroundtable
TikTok: https://www.tiktok.com/@commerceroundtable
Contact madison@commerceroundtable.com for sponsorships or general information!
17 Nov 2025
ASOM Pod Live
In this replay from Commerce Roundtable San Diego, the ASOM Pod takes the stage live with Jimmy Kim (CEO, eCom Email Marketer), John Roman (CEO, BattlBox), Amer Grozdanic (CEO, Praella), and Bryan MacDonald (Director of eCommerce, Oma’s Pride). They jump into the eCommerce edition of Hot or Not and unpack what’s actually working in eCommerce right now… and what’s just noise.
They dive into bigger conversations like owning versus renting your customers, convenience versus sustainability, and what it really takes to prep a D2C brand for a profitable exit. From retention must-knows to sharp insights on evolving social behavior, this episode is packed with practical takeaways you can put to work immediately.
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00:00 Introduction to Renting vs. Owning Customers
01:10 Welcome to the ASOM Podcast
01:40 Meet the Panelists
03:18 Hot or Not: E-Comm Edition
04:04 Debate: Owning vs. Renting Customers
09:24 Sustainability vs. Convenience
11:56 Future of Influencers vs. Affiliates
19:03 Exit Strategies in D2C
26:53 Conclusion and Wrap-Up
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Follow the ASOM Pod at:
YouTube: https://www.youtube.com/channel/UCTDBlLMR20vkVETpCqXM9Tg
LinkedIn: https://www.linkedin.com/company/theasompod/posts/?feedView=all
X: https://x.com/TheAsomPod
Spotify: https://open.spotify.com/show/3Ub2TSCWKYNH1o8riWT87v
Apple Podcasts: https://podcasts.apple.com/us/podcast/asom-pod/id1751158781
Follow Commerce Roundtable at:
X: https://x.com/commerceround
LinkedIn: https://www.linkedin.com/company/commerce-roundtable
IG: https://www.instagram.com/commerceroundtable
TikTok: https://www.tiktok.com/@commerceroundtable
Contact madison@commerceroundtable.com for sponsorships or general information!
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