Companial SofTalk is a gateway to the world of technology and software insights. Through engaging podcast episodes, SofTalk provides a platform for in-depth discussions on a wide range of topics, with a special emphasis on the Microsoft Dynamics 365 ecosystem.
Each episode of SofTalk dives into the latest advancements, trends, and challenges within the technology and software industry. Listeners will gain valuable insights from industry experts, thought leaders, and practitioners who share their expertise and experiences, providing a comprehensive understanding of the ever-evolving tech lands
Why customer experience is a key source of data for marketers
🎙️ Customer Experience: The Hidden Growth Engine in Marketing | Companial Soft Talk PodcastIn this episode of the Companial Soft Talk Podcast, Olga Generalova, Partner GTM Lead at Companial, sits down with Sandra Matuleviciute-Bagdonaviciene, Customer Experience Lead, for a practical and insightful conversation on why customer experience is becoming the most powerful driver of marketing success.As marketers face growing pressure to generate leads and prove ROI, it’s easy to focus only on acquisition. But what if your biggest growth opportunity is already within your existing customer base?Together, Olga and Sandra explore why staying close to your customers — truly understanding their needs, expectations, and feedback — is essential for building trust, loyalty, and sustainable growth. From navigating the “dark funnel” to leveraging authentic customer insights, this episode is packed with actionable ideas to help you create more relevant and impactful marketing.
🔑 What you’ll learn in this episode:Why customer proximity leads to more personalized, higher-converting marketingHow customer experience has become a key competitive differentiatorThe real value of investing in retention, upsell, and referralsWhat the “dark funnel” means and why it matters more than everSimple ways to measure what’s traditionally hard to measureHow to turn customer feedback into authentic brand storytellingBest practices for collecting meaningful customer insightsHow to identify friction points and uncover new opportunitiesThe role of AI in CX — and why human connection still mattersHow strong customer experience drives long-term business growth
🚀 About Companial’s Go-To-Market HubThis episode is brought to you by Companial’s Go-To-Market Hub — a service developed in partnership with Microsoft to support your customer acquisition and growth efforts.With the GTM Hub, you get:Hands-on GTM consultancyCampaign execution supportAccess to Microsoft GTM benefitsA vibrant partner communityA rich library of e-learning and enablement resources
👉 Learn how to strengthen your go-to-market strategy and drive measurable growth (https://companial.com/knowledge-hub/go-to-market/).
26 May 2025
Going to Market as a Microsoft Partner
Aiste Kytriene discusses B2B product marketing challenges within the Microsoft ecosystem and shares how partner-led marketing transformed Softera's strategy in this interview with Olga Generalova.
13 May 2025
Designed together: the power of Partner input
Discover how our newest product was shaped by the voices that matter most—our partners. In this episode, we take you behind the scenes of a truly collaborative development journey, where partner interviews, feedback, and real-world needs directly influenced every decision. This is more than just product development—it’s co-creation in action.
13 May 2025
Understanding Copilot and AI Agents: Insights from Companial
Whether you're a developer, consultant, or decision-maker, this episode provides practical insights into what agents mean for your customers — and your roadmap.
In this episode of Companial SofTalk, we dive into one of the hottest and perhaps most misunderstood buzzwords in the Dynamics 365 ecosystem: Agents. What exactly are they? How do they differ from Copilots or Power Automate flows? And why are they becoming such a critical topic for Business Central partners?
Join Tine Staric, Microsoft MVP and Architect at Companial, as he talks with Eimantas Tatarunas, Head of AI Initiatives at Companial, to demystify agents and unpack their growing importance in Microsoft's AI vision.
You’ll learn:
- What agents are and how they function within Business Central
- How they compare to Copilots and traditional workflow automation tools
- Why partners should pay attention – even if they aren’t building agents yet
- What Microsoft’s new Sales Order Agent reveals about the future of intelligent automation
- How agents are paving the way for more adaptive, cloud-first business solutions
16 Jan 2025
Upgrades at Scale
In this episode of Companial SofTalk, Inga Levinskiene, Project Manager at Companial, dives into the topic of cloud migration, alongside experts Mindaugas Berlickas, Upgrade Line Service Owner, and Žygimantas Velička, Cloud Service Manager. They share their insights and hands-on experiences with migrating customers to Microsoft Dynamics 365 Business Central, discussing the benefits, challenges, and key lessons learned. From cost-effective strategies to scalable frameworks and hosting options, this discussion offers valuable advice for businesses planning their journey to the cloud.
23 Oct 2024
The Impact of AI on Employee Workflow and Productivity
In this episode of Companial SofTalk, we explore "The Impact of AI on Employee Workflow and Productivity." We share real-life experiences and observations on how AI is transforming the way we work. From personal stories about the changes AI has brought to our workflows to the challenges and learning curves we've faced, we cover it all. We also discuss how AI serves as a supportive tool rather than a job replacer, emphasizing the importance of human oversight in AI-driven processes. Tune in for valuable insights and advice on embracing AI in the workplace.
Agenda:
Introduction
Real-Life Impact of AI on Workflows
AI as a Supportive Tool, Not a Job Replacer
Summary
7 Oct 2024
Exploring Copilot in Dynamics 365 Business Central
For the past two years, Microsoft has been promoting the
benefits of AI and encouraging its adoption. We've experimented extensively with the Business Central AI Toolkit and gained valuable insights from the Microsoft AI Hackathon. While the technology seems promising and user-friendly, we've noticed that many partners are still hesitant to adopt it. In this SofTalk, we’ll discuss how AI can specifically benefit Dynamics Partners within
the Business Central ecosystem.
Agenda:
Intro
Why aren’t Business Central Partners adopting AI as quickly as Microsoft would like?
Where can AI use cases be identified within ERP systems?
Email generation is an obvious example, but what other AI applications are possible?
Should technical experts be responsible for identifying AI use cases?
Do all developers need to upskill to work with AI
effectively?
What other barriers might be preventing AI adoption?
How can Managed AI Services support Dynamics Partners in overcoming these challenges?
Is Microsoft expected to build everything, or is there
space for partners to innovate?
1 Dec 2023
Customer Retention: what are the biggest challenges in the Dynamics ecosystem, how to overcome them?
Ronald Hoek, Senior Cross Regional Engagement Manager for Hosting services and Germantas Gaurilčikas, Regional Lead in CEE are exploring the customer retention topic. Listen up to find out, how Companial can help in difficult situations and why `now` is the right time to react?
Main topics:
What are some key indicators that a business might be losing customers to their competitors?
How can businesses differentiate themselves to retain their customers effectively?
What are some potential pitfalls or mistakes that businesses should avoid when trying to retain customers?
1 Jun 2023
Building a Learning Culture with Companial Learning Journeys for Business Central
Join us on our latest Companial SoftTalk podcast episode with Herman van Leeuwen and Sandra Matuleviciute Bagdonaviciene as they delve into the world of building a learning culture within Dynamics 365 Business Central organizations.
Discover practical insights on how to create an environment that fosters continuous learning and development, enabling your teams to stay ahead in the rapidly evolving Business Central industry.
Tune in now to unlock the secrets of continuous learning and empower your Business Central professionals to reach their full potential.
Would you like to discover more about Companial Business Central Learning Journeys? Visit this link to find out more: https://companial.com/learning-journeys/ (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbE9IWm5Ea2NkWjZLTmk2MUFTeGdib3RKcWM3QXxBQ3Jtc0trXy01ZklwSHdzRzEzMTBVM3l0NUxUTzAyZjJrd1RjUVNHTTBnX1hEYW51OTJHajYxdm9NVU1XUjJhbFEzWkdYd3ZBQV83dm5aNGlyM3RzZk9rSDVPZ2FZVmtEaTZaVGMxR2prWS1uUVFPWkVvX0JaVQ&q=https%3A%2F%2Fcompanial.com%2Flearning-journeys%2F&v=uKNVtCpQTis)
19 May 2023
Ensuring project success with a thoughtful Partner onboarding process
The onboarding stage is a crucial phase in Dynamics 365 F&SCM development projects that are known for their long-term and extensive nature. However, it's common for Partners to overlook this stage and attempt to expedite the process, leading to potential corners being cut. In this podcast, we discuss how onboarding processes vary depending on the project type, how thoughtful onboarding ensures care for the people involved in the project, and how to achieve seamless communication in a multi-team environment.
Agenda:
Intro
What are your arguments on why this onboarding stage is so critical for project success?
What to focus on during this onboarding stage, what Partners should not to forget in the process?
Are there some specifics related with these certain type of the projects, which is important to pay attention during onboarding stage?
What about end-customer, shall we mirror similar approach while onboarding the end customer?
Can you elaborate on emotional wellbeing of people who work in such projects?
Could you share some practical tips and examples how to ensure smooth communication in this complex set up?
16 May 2023
From Business Central On-premises to Cloud: Removing Showstoppers
The on-premise customer base is still relatively large in comparison to new cloud customers, with many legacy customers reluctant to move forward to the cloud. In this podcast, we will discuss how to change the “if it isn't broken, don't fix it” attitude many of these customers have, and start moving even the most conservative customers forward to the cloud, all while maintaining productive and profitable relationships.
Agenda:
Intro
Why is the topic bringing Business Central on-premises customers to the Cloud still relevant?
What are the most common objections you hear which stop Partners from moving the cloud?
What arguments do you bring to these partners?
What is your message to Partners who tend to abandon their old Business Central on-premises installations/customers and focus on new customers/opportunities?
Is Microsoft SaaS offering good enough to migrate directly to Microsoft Cloud?
How are Partners who have build their own competence in the Cloud infrastructure doing now, what challenges they're facing, are they satisfied?
Podcast Authority Score: 25 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
50
Social presence
0
YouTube
0
Engagement
0
Contact Companial SofTalk
Guest appearances
Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of Companial SofTalk?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
