Welcome to Marney Reid and Erika DeLeon Present Connect 2 Develop, where healthcare strategy meets bold leadership. Hosted by Marney Reid and Erika DeLeon — two industry insiders with distinct lenses on MedTech, surgery, and executive growth — each episode explores what it really takes to grow in today's healthcare landscape.
From the OR to the boardroom, we talk with trailblazing surgeons, MedTech innovators, and leadership experts to uncover what's driving meaningful change. Whether you're scaling a medical device startup, championing surgeon engagement, or developing as a leader in a complex system — this show is your weekly dose of insight, candor, and forward-thinking strategies.
Rethinking Conference Spend Breaking the Cycle of Habit-Driven Overspending With Marney Reid and Erika DeLeon
Rethinking Conference Spend: Breaking the Cycle of Habit-Driven Overspending
As organizations plan their conference budgets for the year ahead, are they making strategic investments or simply repeating what they've always done?
Join hosts Marney Reid and Erika DeLeon as they explore how healthcare organizations can rethink their conference strategies, maximize their investments, and create meaningful opportunities for growth, collaboration, and relationship building.
In this episode, they discuss:
Rethinking conference strategy: Why organizations need to move beyond traditional attendance habits and align conference investments with business priorities, growth opportunities, and strategic goals.
Understanding the true cost: Why sponsorship fees are only part of the equation and how travel, staffing, resources, and opportunity costs impact the overall investment.
Maximizing conference ROI: How cross-functional alignment, clear objectives, and intentional planning can turn conference participation into measurable business results.
Making meaningful connections: Why relationship building, strategic networking, and creating value for attendees are essential to getting the most out of in-person meetings.
Turning conversations into opportunities: Best practices for identifying key stakeholders, managing follow-up, and ensuring valuable connections translate into lasting partnerships and business growth.
Whether you're planning next year's conference budget or looking to get more value from your existing investments, this episode offers practical insights to help healthcare leaders spend smarter, show up more strategically, and maximize conference ROI.
Listen to the full episode and explore more at:
https://www.youtube.com/@MarneyReidPresents/videos
4 Aug 2026
Why Transactional Sales Are Dying in Healthcare And Whats Replacing Them With Marney Reid and Erika DeLeon
Join hosts Marney Reid and Erika DeLeon for a conversation about the new era of business development and sales strategies.
In this episode, they discuss:
Why traditional sales models fall short — and how indecision, not competition, has become the biggest barrier to growth.
What today's customers actually respond to — a partner who understands their world, not a pitch or pressure‑based close.
How to build a modern BD team — one that creates clarity, trust, and long‑term relationships instead of transactional wins.
Why early customers shape your entire growth strategy — and how treating them like partners accelerates scale.
How small companies can outperform giants — by leveraging agility, responsiveness, and white‑glove execution.
15 May 2026
Voice of Customer Turning Physician Insight Into Action with Marney Reid, Erika DeLeon, Dr. Ira Kirschenbaum, and Dr. A.J. Rush
Join hosts Marney Reid and Erika DeLeon for a conversation on how organizations can get the most out of their consultant partnerships — so every project becomes a win for the company, not a missed opportunity.
In this episode, they discuss:
· How to build the right mix of surgeons, including why you need both seasoned KOLs and early‑career voices — and even the "haters."
· How to structure VOC sessions that actually work — and avoid the common traps companies fall into.
· What surgeons really look for when deciding whether to participate and give honest feedback.
· How to prepare internally so your team is aligned, focused, and ready to act on insights.
· What separates high‑impact VOC sessions from forgettable ones, with real examples from the surgeons.
Who has been a guest on Connect 2 Develop
Names identified in recent episode analyses. Showing up to five guests.
Cynthia Emory
Peter Gold
Amy Trammel
Dr Michael Redler
Dr Peter Gold
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
2,716
Score snapshot 15 Sept 2025
Podcast Authority Score: 53 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
79
Social presence
0
YouTube
68
Engagement
0
Contact Connect 2 Develop
Guest appearances
Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Questions about Connect 2 Develop
Who hosts Connect 2 Develop?
Erika DeLeon and Marney Reid host the show. Published by Marney Reid and Erika DeLeon.
How often do new episodes come out?
The show publishes bi-weekly, based on its RSS feed.
Does Connect 2 Develop take guests?
Yes. Guests have been identified in episode analyses.
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