Connected Communications brings you all the latest trends and tactics from leading thinkers in the B2B technology space.
Join your hosts from across the Proactive International PR team to hear their insights, learnings, and recommendations for those looking to enhance their communications strategy. Plus, get the latest lay of the B2B technology industry landscape from a handpicked selection of esteemed expert guests. Connected Communications podcast features full episodes, interviews, event specials, and more.
Learn more about Proactive International PR. Visit https://proactivepr.com
Agency vs In-House: which is right for your business?
Should you build an in-house PR and marketing team or bring in an external agency?
In this episode, we tackle one of the most contentious questions businesses face when considering their PR and marketing support.
We examine the strengths and limitations of both approaches, from the brand knowledge and day-to-day access an in-house team offers to the specialist expertise, wider perspective, and additional capacity an agency can provide.
Joining us to discuss the benefits of both approaches are experts from across the industry: Gareth Zundel, Joe Baker and Charlotte Delaney.
22 May 2026
ANGA COM 2026 | Event Special
Proactive PR's CEO, James Page, takes us on a tour of ANGA COM 2026 - Europe's leading business platform for Broadband, Media and Connectivity.
18 May 2026
How AI is shaping the future of telecoms
As AI continues to reshape the telecommunications industry, operators are increasingly exploring how intelligent technologies can improve network performance, strengthen cybersecurity, automate operations, and support the evolution of AI-native infrastructure. In this episode of Connected Communications, brought to you by Proactive PR, we explore how AI is transforming the telecoms landscape - from predictive network optimisation and automation to data centre innovation and asset protection. We discuss where AI is already delivering measurable value, where adoption remains cautious, and which emerging developments are set to define the future of the industry.
Featuring as a guest on this episode, we're delighted to welcome Ronan Bracken, Business Development Manager & Broadband Forum Vice Chair Marketing, who discusses the ongoing work in AI in Broadband Networks, and how standards are being shaped from the ground up by services-led operator requirements, ahead of the Broadband Forums AI in Broadband: Operator Plans and Evolving Standards Requirements Webinar
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Spotify
5.0 / 5
11 ratings
Podcast Authority Score: 43 / 100
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Quality
67
Social presence
0
YouTube
0
Engagement
51
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