Bringing you standout voices from the world of marketing to unpack what’s trending, what’s shifting, and what’s coming next.
We're taking you behind the scenes of some of the world's most iconic brands, giving you unfiltered access to leaders that are shaping the future of influencer, social, and culture.
Brought to you by SEEN Connects.
In this episode of Connected Thinking, we're joined by Lucy Murray, Brand Director at Free Soul. Lucy has been part of Free Soul’s journey for the past five years, from its early days as a three-person team through its growth across Amazon, TikTok Shop and retail. Today, she oversees social, creative, partnerships and TikTok Shop, giving her a unique perspective on how challenger brands can grow while keeping their community at the centre. We're chatting about: → How ownership shapes the way...
13 Aug 2026
Cultural Relevance, Strategic Advocacy & Adding Value to Communities | Rimmel London
In this episode of Connected Thinking, we're joined by Davina Kumal, Global Director of PR, Influencer Marketing & Advocacy at Rimmel London. With over 15 years' experience leading global strategies for brands including Morphe Cosmetics, r.e.m. beauty by Ariana Grande and Jaclyn Hill Cosmetics, Davina shares her perspective on culture, community, maintaining agility and staying relevant in today's landscape. We're chatting about: → How Rimmel brings a startup mindset to a heritage brand →...
3 Jul 2026
Building Cultural Relevance for a Legacy Beauty Brand | Urban Decay
In this episode of Connected Thinking, we're joined by Caner Daywood, Senior Advocacy Manager at L'Oréal Luxe for Urban Decay & IT Cosmetics. Having led global content and influencer campaigns for brands including Charlotte Tilbury, Fenty Beauty, Tommy Hilfiger and Cartier, Caner shares his perspective on what it takes to build culturally relevant beauty brands today. We're chatting about: → How Urban Decay gave a cult favourite a creator-first comeback → What today's beauty consumers ex...
21 May 2026
Why B2B Marketing Is Starting to Look More Like B2C | Canon
In this episode of Connected Thinking, we’re joined by Gareth Crew, Social Media & Digital Communications Lead at Canon EMEA. With experience working with some of the world’s most renowned companies, Gareth has driven strategy and innovation across both local & global markets. We're chatting about: → Why Canon has shifted away from a campaign-first mindset → Building a consistent brand identity across multiple platforms → The future structure of social teams within brands → Why crea...
In this episode of Connected Thinking, JR, Group Account Director at SEEN Connects, sits down with Rain Reeta Loi, Writer, Music Artist, Founder of Gaysians and multi-award-winning activist. From building purpose-led communities to campaigning for LGBTQ+ rights in India, Rain brings a unique perspective on culture, representation and the future of brand building. As brands continue investing in community-led marketing, our conversation explores what genuine community-building looks like, wh...
28 Apr 2026
Building the UK’s Most Engaged Telecoms Brand on Social | Tom Fenwick-Smith
In this episode of Connected Thinking, Niamh Green, Account Director at SEEN Connects, sits down with Tom Fenwick-Smith, Senior Conceptual Creative & Strategy Social Lead at VodafoneThree. With a career spanning film, digital and social, Tom brings a unique perspective on how storytelling, culture and technology intersect. After helping make Three the most engaged telecoms brand on UK social, Tom has been pivotal to the VodafoneThree merger and building their social strategy. As the cre...
In this episode of Connected Thinking, Liv Kerr, our Account Director, sits down with Michael Edelmann, Chief Marketing Officer at 111SKIN. With experience spanning Gucci, Vogue, Balenciaga and The Business of Fashion, Michael brings a wealth of insight into what it takes to build a luxury brand. Loved by celebrities & beauty artists globally, 111SKIN goes beyond products, expanding its brand universe across wellness, fashion and culture. In this conversation, they chat about: → Buildin...
27 Mar 2026
How to Bridge the Gap Between Social & eCommerce | Barilla Group
In this episode of Connected Thinking, Nhoon Ahmed-McGowan, our Senior Social Media Manager, sits down with Nicole Pilkington, Global Head of eCommerce at Barilla Group. Leading the digital strategy across 15+ markets, Nicole has driven online growth, shopper experience and performance across global retail platforms. With eCommerce expected to drive 50-60% of FMCG growth over the next three years, our episode dives into: • Turning creator storytelling into eComm conversion • Building a glob...
In this episode of Connected Thinking, our Talent Director, Amelia Hobson sits down with Verity Park, founder of tbh Talent, a leading influencer management agency. Starting her career at Gleam, she managed creators including Grace Beverley and Olivia Neill, playing a key role in conceptualising and launching Grace’s sustainable brand, TALA, as well as brokering Olivia’s exclusive podcast deal with Spotify. Since then, Verity has built a people-first agency that provides 360° representation ...
27 Mar 2026
Influencer Storytelling, Meaningful Representation & Taking Off Your Bias Lens | Arla Foods
In this episode of Connected Thinking, Niamh Green, our Account Director sits down with James Pearson, Digital Marketing Manager at Arla Foods. With a career that started long before social media, James has worked with influencers across events, magazines, and TV, bringing that experience into today’s digital-first world. At Arla, he blends creativity with a DE&I-led approach to ensure campaigns are both authentic and impactful. James unpacks how brands can balance TikTok’s entertainmen...
27 Mar 2026
From TikTok Sensation to Dragon's Den Pitch | Hair Syrup
In this episode of Connected Thinking, Sarah Jardine, our Senior Strategist, sits down with Lucie Macleod, Founder and CEO of Hair Syrup, the viral haircare brand that’s gone from TikTok sensation to being stocked in Boots, Urban Outfitters and Beauty Bay. Since launching in 2019, Lucie has built one of the UK’s fastest-growing beauty businesses with a focus on all-natural, cruelty-free products and a community-first approach that’s redefining how brands grow on social. From their recent Ar...
27 Mar 2026
Should going viral be your measure of success? | BOL Foods
In this episode of Connected Thinking, Shannon Farmer, our Senior Campaign Manager, sits down with Toni Ehrnreich, Head of Marketing at BOL Foods - a plant-powered food brand on a mission to create tasty, nutritious meals without compromise. With over seven years’ experience in FMCG challenger brands, Toni has played a key role in shifting BOL Foods from a product-first approach to a more aspirational, lifestyle-led way of marketing. Together they chat about: Why virality shouldn't be your ...
27 Mar 2026
Earned-First Mindset, Social Stunts & A 12-Hour TikTok Live | PerfectTed
In this episode of Connected Thinking, JR Rogers, our Senior Account Director sits down with Kelly Shaw, Head of Marketing at PerfectTed, the UK’s fastest-growing energy drink and hot beverages brand. With over a decade of experience in the food and drink industry, Kelly has helped scale founder-led businesses through bold and creative strategies. At PerfectTed, she’s driving growth with an earned-first mindset, from headline-grabbing social stunts like their Sabrina Carpenter sighting gener...
27 Mar 2026
Matcha 2.0, Building A Cult-Following & The New Blueprint For NPD | Black Sheep Coffee
In our first episode of Connected Thinking, our Senior Account Manager, Tom Milne sits down with Georgia Roads, Head of Marketing at Black Sheep Coffee. With a career spanning hospitality startups, agency life, and high street brands like LEON, Paris Baguette and Quarter Spirits, Georgia brings a wealth of experience in building brands that connect both in-store and online. Now leading marketing at Black Sheep, she’s driven the brand’s bold transformation to help push the brand to the forefr...
27 Mar 2026
Long-Form Storytelling, Global Trends & Building Trust | Head of Trends at YouTube, EMEA
In this episode of Connected Thinking, Mae Reddaway, our Managing Director, sits down with Roya Zeitoune, Head of Culture & Trends at YouTube for EMEA. With nearly 15 years at Google and 12 of those at YouTube, Roya leads a global team tracking the internet’s weird and wonderful video culture, helping brands and creators understand the shifts shaping how audiences engage. Roya discusses the growing appetite for long-form storytelling and how brands can use it to build deeper advocacy. F...
27 Mar 2026
Inclusion, Community Influence & Reframing Imposter Syndrome | Richie Brave
In this episode of Connected Thinking, Lisa Bent, our Group HR Director, sits down with Richie Brave, a journalist, presenter, and host of BBC Radio 1Xtra Talks. Richie has built a powerful voice that champions Black British Caribbean identity and amplifies underrepresented voices both on and off air. Together they chat about: How brands can move beyond performative inclusionHow influence bridges the gap between communitiesReframing imposter syndrome as a response to societal structures... ...
Contact Connected Thinking
Guest appearances
Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of Connected Thinking?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
