16 Jul 2025
#42 - 💥 From Canvasser to CEO: Elijah’s $15M Roofing Journey
In this absolute banger of an episode, we sit down with Elijah Muhm, co-owner of Roman’s Roofing LLC out of Indiana, who went from getting laid off with a newborn to scaling a roofing company that just cracked $15 million in revenue. Whether you're a roofing contractor, aspiring entrepreneur, or sales rep trying to find your groove, Elijah brings nothing but straight fire, raw insights, and the energy you need to hear. 🔥
A lifelong Bears fan and Seinfeld addict, Elijah brings that midwestern hustle and real talk mentality that most people are too afraid to put out. In this episode, we talk about everything from quitting a secure job to bet on himself, to building a company culture that people actually want to stay in.
If you're trying to grow your roofing business, wondering how to build and retain a killer team, or struggling with finding clarity and confidence, this episode was MADE for you.
👇 Timestamps & Episode Breakdown 👇
00:00 – Introduction and Guest WelcomeWe kick it off with high vibes and bring in our guest Elijah Muhm, co-owner of Roman’s Roofing, who shares how he’s combining business with his love for Seinfeld and Curb Your Enthusiasm. Elijah’s humor, honesty, and deep knowledge of roofing immediately set the tone.
01:00 – Elijah's Journey into RoofingHow Elijah accidentally fell into roofing after being laid off, having a newborn at home, and chasing a job at Amazon. From overnight hospital shifts to roofing canvasser – this is an origin story you won’t forget.
01:40 – Challenges and BreakthroughsNo training. No clue what he was doing. Elijah tells us how he went from door-knocking failure to canvassing machine, closing 6-7 leads on day two by being authentic, curious, and driven.
05:26 – Building a Successful BusinessFast-forward: Elijah partners with Roman’s Roofing, brings in 10 storm reps, and helps grow the business from $700K to $7M in six months, and then to $14.5M the following year. This isn’t hype – this is execution at the highest level.
09:44 – Company Culture and Team DynamicsFrom losing top reps to holding the line on culture, Elijah shares how they’re building a team that lasts. 401K, health, dental, paid vehicles – this ain’t your average roofing company. And if you're a $1.5M closer and a jerk? You’re out.
20:46 – The Roof Trollz PodcastElijah opens up about his podcast Roof Trollz – created to shine a spotlight on underrated talent in the industry. From Pokémon packs to Super Bowl champs, it's all about fun, authenticity, and collaboration.🔗 Check it out: Roof Trolls Podcast on YouTube
26:29 – The Journey to Financial SuccessHe forgot about a $12K check... that wasn’t even the big one. 💰 Elijah walks us through how he went from broke and borrowing to buying his first home, paying off family debt, and building true wealth with purpose.
26:44 – Building Genuine ConnectionsThe real secret? Conversations > doors. Elijah shares how he chases people, not properties. Mailmen, joggers, cashiers – it's all about human connection and knowing your value.
28:57 – The Importance of AuthenticityYou don’t need a suit. You don’t need a script. You just need to be YOU. Elijah breaks down why the most authentic version of yourself is your best sales tool. Sharp as a tack, enthusiastic as hell, and an expert in your field. (Shoutout Jordan Belfort)
31:49 – Overcoming Challenges and Setting GoalsHe’s been chasing $15M for five years. This year? They’re on pace for $20M. Learn how Elijah reverse engineers success, creates clear goals, and stays focused even when others doubt him.
34:59 – Secrets to Effective Door KnockingThis is pure gold. Stop chasing doors and start chasing conversations. Elijah drops strategy after strategy that’ll level up your hustle, including the #1 mistake most door knockers make.
43:42 – The Power of Confidence and SupportFrom broke to boss – Elijah talks about finding confidence, having a ride-or-die partner, and being the man his daughter can look up to. If you’ve eve
