Welcome to Consulting from the Couch, a podcast about leaders, what makes them tick, what drives them, and the challenges they face. During the show, you’ll get to know some of the most genuine people that the host, Steve Goodson, has worked with over the years, and you’ll hear these leaders provide nuggets, tidbits, and takeaways for the emerging leaders of tomorrow.
This podcast is brought to you by Brown Leather Couch Consulting (hence known as BLC Consulting)…we’re a communications and organizational strategy group that works in the electric utility space and with service-related industries, helping them thrive in today’s ever-changing landscape. To learn more, go to BLCconsulting.org (http://BLCconsulting.org).
When Meaning Beats Comfort: Leading by Starting at the Bottom...AGAIN!
What kind of leader walks away from a thriving business to start at the bottom again—and does it more than once? In this episode of Consulting from the Couch, host Steve Goodson sits down with Thomas "Tog" Goss—a leader whose career defies every conventional rule about success. Law enforcement officer. Firefighter. Paramedic. Successful entrepreneur running a multimillion-dollar lawn care business. And then, at 43 years old, a nursing student starting completely over. Today, Tog is the Chief ...
12 Feb 2026
What If Authenticity Beats Experience In Business?
What if your first real job was owning the business? At 18, Shelby McFarland gave up a full-ride scholarship to co-own a window tint and sign shop. She earned respect from employees twice her age, learned hard lessons about hiring friends, left a failed partnership, and started over with nothing. That restart became The Marketing Broker. Today, she serves startups, small businesses, and Fortune 500s with one philosophy: authenticity beats experience, and heart-led marketing wins. In this conv...
5 Jan 2026
Wired for Change: Marshall Cherry is Empowering Rural Communities
What does purpose-led leadership look like when the service territory where you are the electric provider stretches farther than your population? In this episode of Consulting from the Couch, we sit down with Roanoke Electric Cooperative CEO Marshall Cherry to explore how a hometown leader is redefining what’s possible for rural North Carolina. From his early days in member services to a 32-year journey into the CEO chair, Marshall shares the mentors, crises, and tough calls that shaped a lea...
6 Nov 2025
The Business of Giving Back
Some communities grow because a big investor arrives. Others, like Jacksonville, North Carolina, and Onslow County, grow because small decisions, rooted in service, continue to accumulate. In this episode of Consulting from the Couch, banking/finance veteran and community builder Scott Riggs joins us to unpack how microloans, partnerships, and servant leadership are powering new jobs and stronger neighborhoods across Onslow County. We explore the Community Business Loan Fund, a gap-fina...
14 Oct 2025
Leading with Purpose: Faith, Sports, and the Next Generation
What if a football camp could change the culture of an entire community? That question drives this conversation in this episode of Consulting from the Couch. We sit down for a fantastic interview with Ken Lovell, Director and Minister with Coastal NC Fellowship of Christian Athletes, whose mission is to bring everything together in Christ through the influence of coaches and athletes. Ken shares his journey from the Marine Corps to ministry, unpacking how purpose—not position—has guided his l...
30 Sept 2025
Powering People First: Servant Leadership in the Co-op World
Electricity is just the excuse—the real story is people, community, and servant leadership. In this episode of Consulting from the Couch, Josh McGhee from Touchstone Energy unpacks how the cooperative business model prioritizes its members, why servant leadership outperforms top-down control, and how co-ops strike a balance between scale and hometown heart. From Amazon-style “mass personalization” to leadership that responds instead of reacts, we'll explore practical strategies for keep...
16 Sept 2025
Where Everybody Knows Your Name: Leading in a Small Rural Community
What does leadership look like when every decision you make affects people you'll see at the grocery store tomorrow? Schumata Brown, Town Manager of Maysville, North Carolina, knows this reality intimately. As a native son who chose to stay and serve his hometown, Brown brings a unique perspective to leadership that's equal parts practical wisdom and heartfelt commitment. In this episode, Brown shares real-world stories about building trust, modeling integrity, and embracing visibility in lea...
2 Sept 2025
The Culture You Lead Is the Culture You Create
In this episode, Chellie Phillips—speaker, coach, author, and creator of the Successfully Ever After framework—dives into a powerful truth: the culture a leader models is the culture they create. Drawing on nearly 30 years of experience, she shows how intentional leadership builds human-centered workplaces where employees feel seen, valued, and empowered. Chellie introduces her V.A.L.U.E. Culture Formula from her book Culture Secrets—a values-and vision-driven approach built on accountability...
19 Aug 2025
From the Marine Corps to Main Street… Leadership Minus the Boot Camp Barking!
In this episode, we sit down with Brock Goss, a commercial real estate professional with over a decade of experience helping investors, businesses, and property owners achieve success. A former enlisted U.S. Marine, Brock brings a leadership style forged in the military—disciplined, mission-focused, and people-centered and has successfully translated those principles into the world of business. Brock shares leadership lessons learned in the Marine Corps—from leading under pressure to building...
2 Aug 2025
Building a Vibrant Culture: Leadership That Energizes People
In this episode of Consulting from the Couch, we sit down with Nicole Greer, a dynamic leadership coach, speaker, and founder of Vibrant Culture, to explore what it truly means to lead with intention, energy, and authenticity. Nicole shares her journey into leadership development and how leaders can bring vibrancy to their teams and organizations. From real-world anecdotes to actionable takeaways, Nicole offers insight into navigating challenges, fostering accountability, and building culture...
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