This podcast is for the 10%. If you're not in the 10%, this podcast isn't for you. This podcast is for the 10% of real estate agents who actually know what they're doing before the infamous settlement and after. The agents who aren't afraid to close a deal without resorting to fear or hiding behind the curtain. If you're one of those 90% who are just coasting along, go back to doom-scrolling on TikTok. This podcast is for the professionals.
What separates a great real estate agent from everyone else?
In this episode of Consumed, Lance Pendleton sits down with consumers and experienced real estate professionals to explore the qualities that actually matter during a real estate transaction. The conversation moves beyond marketing, production numbers, and industry awards to focus on what consumers truly value: trust, expertise, communication, transparency, and advocacy.
You'll hear firsthand perspectives on what creates a positive buying or selling experience, why consumers want both partnership and professional guidance, and how great agents balance education, honesty, and emotional support throughout the process.
The episode also explores common frustrations consumers have with agents, the importance of setting expectations, and why understanding a client's real goals often matters more than any sales strategy.
If you've ever wondered what consumers actually mean when they say they want a "great agent," this episode provides the answer.
This podcast is produced by Two Brothers Creative.
11 Jun 2026
AI Is Changing Real Estate Faster Than Agents Realize
Artificial intelligence is already changing how consumers search for homes, find agents, and make decisions—and most real estate agents still don't understand how fast that shift is happening.
In this episode of Consumed, Lance Pendleton sits down with Matthew Tompkins and Sunny Lake Hahn to unpack what AI actually means for real estate agents, why traditional marketing advice is becoming obsolete, and how consumer behavior is changing faster than the industry is willing to admit.
They break down why platforms like ChatGPT are replacing traditional search behavior, why Instagram and Facebook marketing are dramatically overrated for most agents, and what consumers actually want when they search online. The conversation also explores digital presence, SEO, AI-driven search, differentiation, and why most agents are still creating content nobody cares about.
Most importantly, Lance, Matthew, and Sunny explain how agents can adapt before they become invisible in an AI-first world.
If you're still treating AI like a trend instead of a permanent shift in consumer behavior, this episode is required listening.
This podcast is produced by Two Brothers Creative.
28 May 2026
The Real Estate Industry Has a Trust Problem
The real estate industry doesn't just have a marketing problem—it has a trust problem.
In this episode of Consumed, Lance Pendleton breaks down how the industry created a system where agents are constantly told to "show their value," while consumers are left confused, skeptical, and overwhelmed. From coaching culture and social media trends to commission conversations and private listings, Lance explores why so much of modern real estate feels disconnected from what consumers actually want.
You'll hear honest discussions about the emotional side of the business, why most coaching focuses on symptom treatment instead of real causes, and how agents unintentionally create tension in client relationships by trying too hard to prove themselves. The episode also features direct consumer feedback around trust, expertise, partnership, compensation, and the growing frustration with superficial marketing tactics.
Most importantly, Lance explains why differentiation—not "value"—is what truly creates trust with consumers today.
If you've ever wondered why consumers distrust the industry or why so many agents feel emotionally exhausted trying to stay relevant, this episode will hit hard.
This podcast is produced by Two Brothers Creative.
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Apple Podcasts (US)
5.0 / 5
7 ratings
Podcast Authority Score: 45 / 100
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Quality
77
Social presence
0
YouTube
0
Engagement
32
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