Consumers of Culture is a show where culture meets commentary—from the perspective of Africans in America. Hosted by Olumide Yerokun, designer, creative director, and founder of Pidgin English Co., this podcast is your unfiltered guide to everything from business moves and brand drops to viral moments and cultural shifts.
It’s where the diaspora links up to talk shop—music, fashion, art, influencers, identity, and the stories that don’t always make the front page but shape the culture anyway. From Daily Paper collabs to Giannis buying a candy company, from African creatives in the spotlight t
Coastal Stories, Cultural Fashion & Global Tours -Episode 14
In this episode of Consumers of Culture, host Olumide Yerokun dives into four stories shaping the cultural landscape:
Polo Ralph Lauren x Oak Bluffs – A heritage-driven capsule celebrating Black coastal life and HBCU excellence.
Footy Is Back – Arsenal kicks off the season, plus recording artist Pa Salieu’s surprising football connection.
Corteiz Comes to America – London streetwear brand Corteiz announces a 4-city U.S. tour with Wallo in the promo.
26 Aug 2025
Creative Courts, Racing Art & Rising Creators - Episode 13
In this episode of Consumers of Culture, Olumide Yerokun highlights creative breakthroughs across sports, art, and digital culture.
Discover how Anwar Carrots is steering the creative vision at K-Swiss Racquet Club, blending streetwear and legacy in fresh ways. - https://wwd.com/footwear-news/shoe-industry-news/k-swiss-names-anwar-carrots-creative-director-1237915175/
Catch the insightful Instagram Live interview between Tyler the Creator and Recho Omondi, diving deep into creativity and culture. - https://youtu.be/ATSBD1jPTVU?si=JAeAHf8-xtmD1o6t
Get the scoop on Olaolu Slawn, the first artist to paint an F1 car for the British Grand Prix, and the intriguing controversy involving KAWS that followed. - https://highxtar.com/en/slawn-definitely-does-not-have-an-official-collaboration-with-kaws/
Finally, celebrate Kai Cenat, featured on TIME’s 100 Creators list, and his dynamic crossover with rapper Wale. - https://time.com/collections/time100-creators-2025/7299142/kai-cenat/
Tune in for a showcase of how Black and African creatives are shaping culture across every platform.
21 Aug 2025
From the Pitch to the Tunnel: Nigerian Wins, Collabs & Culture - Episode 12
In this episode of Consumers of Culture, Olumide Yerokun dives into the latest highlights of African excellence on the global stage. We kick off with Live Breathe Futbol’s exciting new collection and collaboration with MLS, led by the visionary Ebun, who’s been redefining soccer lifestyle culture. - https://www.instagram.com/lbfutbol/
Next, we celebrate the Super Falcons’ historic 10th Women’s Africa Cup of Nations victory and take a close look at Nigeria’s fresh 2025-2026 kits from Nike — a perfect fusion of heritage and modern style. - https://www.fifa.com/en/tournaments/womens/womensworldcup/brazil-2027/articles/nigeria-win-womens-africa-cup-nations-2024-morocco
Olumide also shares a personal moment spotlighting WNBA All-Star Nneka Ogwumike, who rocked Pidgin English apparel in the tunnel, showcasing powerful representation in sports fashion. - https://www.instagram.com/nneka/
Finally, meet Johneke, a videographer capturing the vibrancy and energy of culture through his lens — a creative to watch as he documents these unforgettable moments. - https://www.instagram.com/johneke_/
Tune in for a celebration of how African culture continues to shape sports, fashion, and storytelling on a global scale.
19 Aug 2025
Threads & Voices – Where Art Meets the Mic - Episode 11
In Episode 11 of Consumers of Culture, host Olumide Yerokun dives into the moves redefining the creative landscape. We spotlight:
Temi Coker’s rise in fashion with jackets, scarves, and collabs with Verizon Business & Adobe - https://temicoker.co/
Recho Omondi’s Cutting Room Floor interviews with Telfar, Steve Madden, Brendon Babenzien, and more - https://www.instagram.com/omndi/
Topicals’ founder Olamide Olowe making headlines as her holding company acquires Bread Beauty Supply - https://www.businessoffashion.com/news/beauty/bread-beauty-acquired-topicals-founder/
bluboy’s expansion into home goods with a sculptural lamp and bold tufted rug - https://www.instagram.com/p/DIg1_j6x5lU/?img_index=1
From high-profile collaborations to strategic business acquisitions, these stories explore what happens when African creatives refuse to be boxed in — and how they’re shaping the industries they touch.
12 Aug 2025
From Bricks to Boots – Where the Culture Lives - Episode 10:
In this episode of Consumers of Culture, host Olumide Yerokun—designer, cultural narrator, and founder of Pidgin English Co.—unpacks how the African diaspora is showing up and taking ownership in spaces that matter.
We’re covering:
Corteiz x Nike Air Max 95 “Honey Blacks” 🐝👟 — Clint419’s latest collab that’s redefining streetwear on a global stage - https://www.instagram.com/p/DIjmOH7RqVC/?hl=en
Ekow Nimako named a LEGO Play Ambassador 🧱🖤 — blending Afrofuturism, history, and imagination brick by brick - https://www.instagram.com/reel/DB4GfqCM_dB/?hl=en
Chelsea FC x Ebele Ojechi ⚽🇳🇬 — a campaign elevating fandom and African women on global platforms
Arlette Muli’s viral Netflix moment 🎈📺 — proof that authenticity and joy resonate louder than anything scripted - https://www.netflix.com/title/81991518
Together, these stories reveal a bigger truth: we’re not just participants in culture—we’re owners, innovators, and the blueprint for what’s next.
🎧 Tap in, rate, and share. Because when we show up in full color, the culture moves.
7 Aug 2025
From Pitch to Paint: Our Culture, Our Celebration - Episode 9
In this episode of Consumers of Culture, host Olumide Yerokun—designer, cultural narrator, and founder of Pidgin English Co.—dives into four powerful stories showing how the African diaspora is shaping global culture in sports, fashion, and design.
From Nigerian Heritage Night with the Houston Rockets to Live Breathe Futbol’s MLS collabs, we’ll unpack how representation and ownership are rewriting the playbook. We’ll celebrate Ademola Lookman being named African Player of the Year, and explore how Yinka Ilori’s collaboration with McLaren Automotive is redefining what cultural creativity looks like on the global stage.
These aren’t just headlines—they’re cultural indicators of visibility, equity, and storytelling.
Tune in, share, and join the conversation as we ask: Where else should we be showing up louder?
- Nigerian Heritage night
https://rocketswire.usatoday.com/story/sports/nba/rockets/2024/12/07/rockets-host-multiple-events-to-celebrate-nigerian-heritage-in-houston/76843161007/
https://www.instagram.com/p/DDH5OpCyDGa/?hl=en
- LBF X MLS - https://www.instagram.com/p/C8HqWZTxIs7/?hl=en
- Ademola Lookman - https://www.instagram.com/p/DDp7mtWsHTF/?hl=en
- Yinka iLori x Mclaren - https://www.instagram.com/p/DBKGOaQot7M/?hl=en
5 Aug 2025
Black Ownership, Bold Moves & Cultural Collabs - Episode 8
In this episode of Consumers of Culture, host Olumide Yerokun—founder of Pidgin English Co.—dives into the moves, moments, and mindsets shaping Africans in America today. From sports ownership to sneaker collabs, we’re talking about the people and brands rewriting the playbook.
This week’s lineup:
Issa Rae & Tems join the ownership group of San Diego Wave FC
https://www.mlssoccer.com/news/grammy-winner-tems-joins-san-diego-fc-ownership-group
https://www.mlssoccer.com/news/issa-rae-joins-san-diego-fc-ownership-as-club-partner
Tobe Nwigwe teams up with Reebok for a one-of-a-kind sneaker drop
https://www.instagram.com/reel/DGybQ5tyuEv/
Mifland x Atlanta Falcons Pop-Up shows how luxury craftsmanship and sports collide
https://www.instagram.com/p/DC1lqesx0dh/?img_index=6
Olumide breaks down why ownership matters, how Black creatives are turning influence into equity, and what these cultural shifts mean for visibility in legacy industries. Plus, in Put Me On, we spotlight Mifland and the importance of Black luxury brands.
If you’re here for stories that connect culture, business, and the African diaspora—you’re in the right place.
Tap in, share with a friend, and let’s build the conversation.
31 Mar 2023
Im Back... foreal this time Episode 7
Olumide discusses coming back to podcasting and the highlights of 2022!
Let's recap 2022 Quick
Top Drops of 2022
Moruf’s NFT Music Project Canal Street - https://www.instagram.com/p/CXomI8Glhxs/
Joshua Kissi for LinkedIn - https://www.instagram.com/p/CZNKE4yPNyb/ (https://www.instagram.com/p/CZNKE4yPNyb/)
Hanifa gets a Barbie - https://twitter.com/AnifaM/status/1496868630365184007?s=20&t=ZAkhobKEv5zbSDIT (https://twitter.com/AnifaM/status/1496868630365184007?s=20&t=ZAkhobKEv5zbSDITDmUu4g)
PotentKO and Clarks Original collab - https://twitter.com/PotentKO/status/1537875229359284225?s=20&t=woCsLmWvHaNNfqZkv9icTw (https://twitter.com/PotentKO/status/1537875229359284225?s=20&t=woCsLmWvHaNNfqZkv9icTw)
New Balance joins Mowalola ss23 show - https://twitter.com/HOUSEOFHEAT/status/1542232697317244930?s=20&t=MGx549TkmwrvAaBKag5ZoQ (https://twitter.com/HOUSEOFHEAT/status/1542232697317244930?s=20&t=MGx549TkmwrvAaBKag5ZoQ)
Abdul from afrochella get his own Air Force 1 “ little Accra” - https://www.instagram.com/p/CgxqLm-sgYY/?igshid=YmMyMTA2M2Y= (https://www.instagram.com/p/CgxqLm-sgYY/?igshid=YmMyMTA2M2Y=)
Flo Ngala will have her work published in a book set to release in October 2022
Ice cold: a hip hop jewelry history - https://www.taschen.com/pages/en/catalogue/photography/all/05365/facts.ice_cold_a_hip_hop_jewelry_history.htm (https://www.taschen.com/pages/en/catalogue/photography/all/05365/facts.ice_cold_a_hip_hop_jewelry_history.htm)
Yinka llori and Tony hawk team up on a skate park - https://hypebeast.com/2022/9/tony-hawk-skatepark-project-x-yinka-ilori-unique-design-x-paris-art-basel-2022 (https://hypebeast.com/2022/9/tony-hawk-skatepark-project-x-yinka-ilori-unique-design-x-paris-art-basel-2022)
African women killed in 2022
Uzoart
Hanifa
CeeCeeCloset
Nezi
Odditty
Joy Ofodu
Check out Pidgin English Co - https://pidginenglish.co/
17 Jul 2020
Episode 6: We Back Baby!!!
Been gone for far too long but we're back! In this episode, I touch on
Beyoncé's Black Parade website - https://www.beyonce.com/black-parade-route/?q=&page=1&category=all (https://www.beyonce.com/black-parade-route/?q=&page=1&category=all)
Okayafrica's work environment
LISTEN TO THESE WOMEN
Ivie - https://twitter.com/ivieani (https://twitter.com/ivieani)
Sinat - https://twitter.com/seenahgee (https://twitter.com/seenahgee)
Antoinette - https://twitter.com/AntoinetteIsama (https://twitter.com/AntoinetteIsama)
Oyinkan - https://twitter.com/kokothenut (https://twitter.com/kokothenut)
And more - https://www.huffpost.com/entry/black-journalists-media-reckoning-coronavirus-protests_n_5f0886d5c5b67a80bc06c683 (https://www.huffpost.com/entry/black-journalists-media-reckoning-coronavirus-protests_n_5f0886d5c5b67a80bc06c683)
#itsneverokay - https://linktr.ee/itsneverokay (https://linktr.ee/itsneverokay)
@fourtwocreative - https://www.instagram.com/fourtwocreative/ (https://www.instagram.com/fourtwocreative/)
Netflix Africa - https://www.instagram.com/tv/CBxSe2sDzWF/?utm_source=ig_web_copy_link
Telfar bags - https://www.instagram.com/telfarglobal/ (https://www.instagram.com/telfarglobal/)
YZY Gap and Mowalola - https://www.revolt.tv/news/2020/6/28/21306038/kanye-west-mowalola-ogunlesi-design-director-yeezy-gap (https://www.revolt.tv/news/2020/6/28/21306038/kanye-west-mowalola-ogunlesi-design-director-yeezy-gap)
Yvonne Orji - HBO Special - https://www.youtube.com/watch?v=7HfU7KULq_Y (https://www.youtube.com/watch?v=7HfU7KULq_Y)
13 Jun 2019
Episode 5: The Return of Phil ADE | Consumers of Culture
In this episode we discuss Phil ADE aka ADE return to music with his new project ALWAYS SOMETHING.
13 Jun 2019
Episode 4 - Lebron James “The Shop” | Consumers of Culture
Episode 4 - Lebron James “The Shop” | Consumers of Culture
13 Jun 2019
Episode 3 - Women’s History Month | Consumers of Culture
Episode 3 - Women’s History Month | Consumers of Culture
13 Jun 2019
Episode 2 - Jussie Smollett’s wild story | Consumers of Culture
Consumers of culture episode 2
13 Jun 2019
Episode 1 - Welcome to Consumers of Culture
The very first episode of Consumers of Culture!
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