With 30 years in marketing, I'm Deb Szabo, an AI Business Strategist and Claude Specialist. I help Australian business owners and time-poor experts implement practical AI across their brand, offers, content and systems, using governed business knowledge so AI produces reliable, useful work. I am a Claude Certified Associate - Foundations and registered in the Claude Partner Network. Tune in to Content Catalyst for step-by-step teardowns, live implementations and practical frameworks that turn AI into a working part of your business.
Is your business actually ready for AI in 2026?
Marketing in 2026 looks very different from 2025, and the shift is happening faster than most business owners realise. AI marketing, visibility strategy and traffic generation are no longer optional tools. They are foundational systems that determine whether your business grows or disappears.
In this episode, we unpack what’s changed in AI-driven marketing, why visibility now matters more than ever, and how to adapt your strategy before your competitors do. If you rely on online traffic — whether to a digital shop, service-based business or physical location — this conversation will help you stay ahead of the curve and build authority in an AI-first world.
In this episode, we cover:
✅ Why AI is reshaping marketing faster than expected
✅ The 2025 vs 2026 visibility shift explained
✅ Why traffic is still the lifeblood of every business
✅ The new rules of audience building in an AI-driven landscape
✅ How to future-proof your marketing before it’s too late
⚠️ If your strategy still looks like 2024 or early 2025, you may already be behind.
⏰ Timestamps ⏰
00:00 – Is Your Business Ready for AI?
01:10 – What’s Changed from 2025 to 2026
03:45 – Why Visibility Is Non-Negotiable
06:20 – Traffic: The Lifeblood of Business
09:10 – The AI Marketing Shift Explained
12:30 – How to Stay Ahead of Rapid Change
16:00 – Practical Strategy Adjustments
20:15 – Future-Proofing Your Business Model
24:00 – Key Takeaways & Action Steps
🚀 NEXT STEPS + RESOURCES
📧 Join the free Newsletter for weekly video marketing and ai tips, trends and tutorials https://www.debszabo.com/newsletter
(https://www.debszabo.com/newsletter)
🔗 Instagram: / debszabo_ (https://www.instagram.com/debszabo_)
🔗 Website: https://debszabo.com (https://debszabo.com)
🔗 Free Tools: https://debszabo.com/resources
(https://debszabo.com/resources)
💼 WORK WITH DEB SZABO
Deb Szabo is the creator of Content Catalyst, helping coaches, consultants and course creators turn content into clients using smart systems, AI tools, and authority-building podcasts.
31 Oct 2025
Black Friday Ads 2025: How to Amplify Your Offer Fast
Want your Black Friday offer seen by thousands — without wasting ad spend?
In this episode of Content Catalyst, Deb Szabo, creator of the Black Friday Lead Machine, is joined by Facebook Ads expert Stacey Hughes to unpack how to amplify your message with Meta ads that convert.
You’ll learn when to start your campaigns, how to build your warm audience before the Black Friday rush, and the creative mix that stops the scroll. Stacey shares her proven system for lead generation, retargeting, and ad budgeting, even if Meta feels confusing.
💌 Stay ahead this season. Subscribe to Deb’s newsletter for weekly content and campaign strategies: https://debszabo.com/ (https://debszabo.com/)
👀 IN THIS EPISODE, DEB & STACEY COVER:
✅ When to start your Black Friday ads (hint: it’s now)
✅ How to build your warm audience before the sale
✅ The “warm-up window” strategy to slash ad costs
✅ Creative formats that convert: video, image & carousel
✅ Common ad mistakes to avoid this holiday season
✅ Budgeting for list-building vs. sales campaigns
✅ How to retarget your best prospects for profit
💡 This is Part 5 of the 10-part Black Friday Lead Machine series, guiding you from offer to launch.
🕒 TIMESTAMPS
00:00 – Intro: Your Final Step to Black Friday Success
01:00 – Why You Need to Amplify with Ads
02:00 – When to Start Running Your Black Friday Ads
03:00 – The Warm-Up Window: Building Your List Early
04:30 – Targeting & Audience Strategy
06:00 – Why Creative and Copy Matter More Than Ever
07:30 – Common Mistakes in Ad Campaigns
09:00 – Creating Multiple Ad Formats That Convert
10:30 – Budget Tips for Black Friday Campaigns
12:00 – Retargeting: Turning Warm Leads into Buyers
13:00 – Recap & How to Join the Black Friday Lead Machine
🚀 NEXT STEPS + RESOURCES
🎯 Join the Black Friday Lead Machine Challenge: blackfridayleadmachine.com (blackfridayleadmachine.com)
🔗 Instagram: / debszabo_ (https://www.instagram.com/debszabo_/#2Fdebszabo_&v=aEyaKOwEgSo)
🔗 Website: https://debszabo.com (https://debszabo.com)
🔗 Free Tools: https://debszabo.com/resources (https://debszabo.com/resources)
🔗 Instagram: / staceyhughes.co (https://www.instagram.com/staceyhughes.co/)
💼 WORK WITH DEB SZABO
Deb Szabo is the creator of Content Catalyst, helping coaches, consultants and course creators turn content into clients using smart systems, AI tools, and authority-building podcasts.
👉 Learn more at debszabo.com | Follow @debszabo_ on Instagram & LinkedIn @deborahszabo
💼 Work With Stacey Hughes
Stacey Hughes is the founder of Fab Ads, specialising in Facebook and Instagram ads that turn scrolls into sales. She helps coaches and service-based businesses launch profitable campaigns that scale with confidence — without guesswork.
👉 Work with Stacey at staceyhughes.co
Follow her on Instagram @staceyhughes.co for weekly ad tips & behind-the-scenes launch strategies.
30 Oct 2025
Black Friday Assets 2025: The Visual Strategy That Sells
Want your Black Friday campaign to pop instead of blending in with everyone else’s?
In this episode of Content Catalyst, Deb Szabo, marketing strategist and creator of the Black Friday Lead Machine, teams up with Facebook Ads expert Stacey Hughes to reveal how to create recognisable, high-converting visual assets for your Black Friday promotions.
You’ll discover how to build a cohesive look across every platform using Canva templates, AI design tools, and contrasting colours that drive clicks. Deb and Stacey share practical design systems you can apply instantly to boost visibility and conversion.
💌 Want more campaigns that convert? Join Deb’s newsletter at https://www.debszabo.com/ (https://www.debszabo.com/) for weekly content marketing and promotion insights.
👀 IN THIS EPISODE, DEB COVERS:
✅ How to create consistent Black Friday branding across platforms
✅ Smart use of colour psychology and contrast for clicks
✅ Canva + AI tools to repurpose and extend your visuals
✅ Essential promo assets (banners, templates, ad graphics)
✅ How to use props, photoshoots, and video clips to stand out
🕒 TIMESTAMPS
00:00 – Intro: Why your campaign visuals matter
01:00 – Meet Stacey Hughes: Facebook Ads & design expert
01:45 – Consistent branding across your Black Friday campaign
02:30 – Canva templates & choosing your campaign colour palette
03:15 – Using accent colours & contrast to boost clicks
04:00 – Creating promo assets: banners, headers & email graphics
05:00 – Design templates for posts, reels & carousels
06:00 – Video content tips: hero clips, props & recognisable visuals
07:15 – Essential ad assets: image, carousel, reel covers
08:15 – How to repurpose content for paid and organic reach
09:00 – Standing out from cookie-cutter Canva templates
10:00 – Using AI tools to update visuals & extend photoshoots
11:00 – Key takeaway: Make your brand visible and memorable
11:40 – Next episode teaser: Building your Black Friday ad campaigns
🚀 NEXT STEPS + RESOURCES
🔗 Instagram: / debszabo_ (https://www.instagram.com/debszabo_/#2Fdebszabo_&v=aEyaKOwEgSo)
🔗 Website: https://debszabo.com (https://debszabo.com)
🔗 Free Tools: https://debszabo.com/resources (https://debszabo.com/resources)
🔗 Instagram: / staceyhughes.co (https://www.instagram.com/staceyhughes.co/)
💼 WORK WITH DEB SZABO
Deb Szabo is the creator of Content Catalyst, helping coaches, consultants and course creators turn content into clients using smart systems, AI tools, and authority-building podcasts.
👉 Learn more at debszabo.com | Follow @debszabo_ on Instagram & LinkedIn @deborahszabo
💼 Work With Stacey Hughes
Stacey Hughes is the founder of Fab Ads, specialising in Facebook and Instagram ads that turn scrolls into sales. She helps coaches and service-based businesses launch profitable campaigns that scale with confidence — without guesswork.
👉 Work with Stacey at staceyhughes.co
Follow her on Instagram @staceyhughes.co for weekly ad tips & behind-the-scenes launch strategies.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
48,721
Score snapshot 15 Sept 2025
Spotify
5.0 / 5
2 ratings
Podcast Authority Score: 70 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
86
Social presence
0
YouTube
76
Engagement
60
Contact Content Catalyst
Guest appearances
Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of Content Catalyst?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
