Content Conversations

About Content Conversations

Hosted by Lucy Mowatt, Content Conversations is your go-to resource for navigating the dynamic landscape of content marketing. From copywriting to strategy, editing to email marketing, social media to career insights, we cover it all with an unwavering commitment to helping you achieve marketing excellence. - Expert interviews - Practical tips - Inspiration - Career insights Don't miss out on the latest trends, strategies and industry innovations. Subscribe now and embark on a journey to transform your marketing game with Content Conversations!

Publisher

Method Marketing

Category

business

Language

en

Explicit

No

First episode

1 Jan 2020

Latest episode

25 Jun 2025

Latest episodes

27 episodes in the feed.

1. 

   25 Jun 2025

   Shrinking Budgets, AI Overload & Strategic Drift

   In this episode of Content Conversations, James and Lucy unpack the latest digital marketing forecasts and what they mean for the industry. With ad spend slowing, strategy being sidelined, and AI on the rise, they explore why so much marketing feels reactive – and what needs to change. Topics include the growing divide between performance and brand marketing, how businesses are (and aren’t) using AI, the decline of the High Street, and the creeping erosion of creativity. Plus, they discuss the ‘AI dead-eye’ problem in video content and why so many marketers still struggle to stick to a strategy.

2. 

   13 Jun 2025

   From ChatGPT to Captain Morgan: AI, Ads and Audio Trends

   Lucy Mowatt and James Gill examine AI dependence, podcasting shifts, and experiential advertising, revealing impacts on content creation and marketing strategies in this insightful discussion.

3. 

   3 Jun 2025

   Are marketers being set up to fail?

   Hosts Lucy Mowatt and James Gill examine unrealistic marketing job expectations and the impact of underpaid, over-scoped roles, revealing how AI and diluted thought leadership affect credibility in 2025 in this interview.

Podcast Authority Score: 24 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

36

Social presence

0

YouTube

0

Engagement

27

Contact Content Conversations

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.