Content Inc with Joe Pulizzi

About Content Inc with Joe Pulizzi

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 10 minutes per episode.

Publisher

Joe Pulizzi

Category

business · business

Language

en

Explicit

No

First episode

4 Dec 2014

Latest episode

5 Jan 2026

Latest episodes

100 of 538 episodes have a transcript.

1. 

   5 Jan 2026TRANSCRIPT

   Knowing When a Chapter Is Ending (Pausing this Podcast)

   Joe Pulizzi reflects on recognizing the quiet endings of life and career chapters, understanding the systems in place, and pausing the Content Inc. podcast to gain clarity.

2. 

   22 Dec 2025TRANSCRIPT

   Two Storytelling Lessons from My Grandfather (527)

   Joe Pulizzi reflects on his grandfather's funeral home, sharing storytelling and business lessons centered on service, empathy, and meaningful communication, emphasizing that helping others forms the foundation of successful business.

3. 

   15 Dec 2025TRANSCRIPT

   Creators: Time to Say No (526)

   Joe Pulizzi explores why creators continue tasks they dislike, emphasizing the importance of reevaluation and intentional choices for aligning work with current goals.

Inside a recent episode

Knowing When a Chapter Is Ending (Pausing this Podcast)

Published 5 Jan 2026 · Transcript excerpt

[…] And that idea stuck with me because it made me think about chapters. Not career stages or age brackets, but chapters in our lives where the questions change and so does our role. Most people don't struggle because they're in the wrong chapter. I think they struggle because they don't realize a chapter has actually ended. In my own life, my content marketing chapter had a very clear ending. We sold the company and that made it obvious that something was complete and that it was time to move on. And most people I don't think get a signal that clean. And honestly, for me, I haven't had one since. […]

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

78,429

Score snapshot 15 Sept 2025

Apple Podcasts (US)

4.9 / 5

91 ratings

Podcast Authority Score: 79 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

87

Social presence

0

YouTube

85

Engagement

95