Content Magic

About Content Magic

Want to grow your local business? Looking for local advertising strategies and local business marketing that actually bring in more calls, more customers, and more revenue? Are you tired of trying marketing advice that sounds great online but doesn't work for businesses serving real people in real communities? Wondering why your website, messaging, or advertising isn't bringing in the right customers? If that sounds like you, you're in the right place. This podcast is for local service business owners who want to grow their local business with practical, proven local advertising strategies and simple local business marketing that gets results, without making marketing more complicated than it needs to be. Each episode is filled with practical strategies you can implement right away to attract more local customers, improve your messaging, strengthen your website, and build a business that's easier to market and easier to grow. I'm Lindsay Smith, an award-winning marketing copywriter, conversion copywriter, messaging strategist, and former CBC reporter. I help local service businesses find the right words for their websites and marketing so they connect with the people they're trying to reach, and turn more of those visitors into paying customers. After years of working with local businesses, I realized something important: most marketing advice is created for online businesses, influencers, or large brands. But when you're trying to build a successful business in your own community, the rules are different. Local businesses need marketing strategies that reflect how people actually search, choose, and buy close to home. That's why this podcast is dedicated to practical, real-world marketing advice designed specifically for local service businesses. Inside each episode, you'll discover: ✨ Practical local advertising strategies that help you stand out in your community. 📍 Local business marketing ideas you can implement without a huge budget. 💬 Messaging strategies that help customers quickly understand why they should choose your business. 🖥 Website copy and conversion copywriting tips that turn more visitors into customers. 📈 Proven ways to attract more local customers and support long-term local business growth. 🤝 Positioning strategies that help your business become the trusted choice in your area. 🧠 Simple marketing systems that help you market consistently without feeling overwhelmed. If you're ready to simplify your marketing, attract more local customers, and confidently grow your local business, subscribe and start listening today. Every episode is designed to help you market smarter, communicate more clearly, and build a stronger business in your community. Ready to take the next step? Book a Website Copy Audit to discover how small changes to your messaging can lead to better connections, more qualified leads, and more customers. Learn more and book your audit here: https://www.lindsaysmithcreative.ca/audit

Publisher

Lindsay Smith | Local Business Marketing Expert & Copywriter

Category

business · business · education

Language

en

Explicit

No

First episode

5 Dec 2023

Latest episode

28 Oct 2026

Latest episodes

127 episodes in the feed.

1. 

   28 Oct 2026

   46: Stop Making These Homepage Copy Mistakes | Website Copywriter

   Is your website sending clients to your competitors? Here’s a scenario I see all the time. Someone’s friend says, “Oh, you need a physio? Call so-and-so.” So they pull out their phone, look you up, and land on your homepage. And then they give it about seven seconds. In those seven seconds, they’re trying to figure out three things: What do you do? Is it for someone like me? And what do I do next? If your website copy doesn’t answer those fast, they hit the back button and tap the next name o...

2. 

   21 Oct 2026

   45: Local Marketing: 5 Platforms Every Small Business Should Focus On

   You don’t need to be everywhere to grow your business. You need the right local marketing platforms working together so the right people can find you, trust you, and choose you. If you’re a physio, bookkeeper, contractor, esthetician, or any other service business owner, I know how loud the advice gets. Post more. Try every platform. Jump on every trend. It’s exhausting, and honestly? Marketing for local business doesn’t need to be that complicated. You need four core platforms and one season...

3. 

   14 Oct 2026

   44: Messaging Strategy: Stop Relying on Discovery Calls to Sell

   You’re great at what you do. But if every potential client needs a call before they understand your value, something isn’t working. And I’d bet it’s not your sales skills. In this episode, I’m talking about what needs to happen before someone ever books a consultation. Your website should be answering the questions that make people hesitate: what you do, who you help, and what working with you actually looks like. Selling doesn’t have to mean convincing anyone. Most of the time, it just means...

Who has been a guest on Content Magic

Names identified in recent episode analyses. Showing up to five guests.

• Sarah Robertson-Barnes
• Lindsay Martens
• Rebecca Ogilvie
• Shannon Russell

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

7 ratings

Spotify

4.6 / 5

7 ratings

Podcast Authority Score: 46 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

49

Social presence

94

YouTube

0

Engagement

60

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Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about Content Magic