A podcast for people who want to learn Content Marketing, Content Strategy and Copywriting. Join Nicole Michaelis and guests to discuss the practice (and art) of all things content.
Content Rookie
Claim This Podcastby Nicole Michaelis
4.9(68 reviews)
76 episodes
Updated Weekly
Accepts GuestsHas SponsorsLocation 🇺🇸
Podcast Overview
A podcast for people who want to learn Content Marketing, Content Strategy and Copywriting. Join Nicole Michaelis and guests to discuss the practice (and art) of all things content.
Language
🇺🇲
Publishing Since
3/20/2020
2 verified contact emails on file for Content Rookie
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Recent Episodes
May 26, 2026
Creating and maintaining Writer.md
<p><strong>Episode 76: Creating and maintaining Writer.md</strong></p><p><br></p><p>A candid episode about how I built Writer.md. What I started off with, who I involved, how I tested, how it works, and how we govern it. A general reflection on building for and with agents, and what that means for (content) designers. Things I learned and things I recommend. </p><p><br></p><p>Writer.md was built for Claude, but the same approach can be used in other AI tools as well (ChatGPT, Gemini, Notion etc).</p><p><br></p><p><strong>Connect with the host, Nicole Michaelis:</strong></p><p>nicoletells.com</p><p>hi@nicoletells.com</p><p>https://www.linkedin.com/in/nicoletells/</p>
March 17, 2026
How Content Designers are impacting AI (and vice versa)
<p><strong>Episode 75: How Content Designers are impacting AI (and vice versa)</strong></p><p><br></p><p>Wow, things are moving fast right now. Some content designers are developing totally new skills, while others are trying out different tools or just trying to hang in there. But no matter where you currently are in your journey with "AI", you're not alone. We're all going through it and having different takeaways. In this episode with Content Rookie pal Andrew Stein, we really get into it. How we feel, what we're (really) doing, and how to keep cool.</p><p><br></p><p><strong>Learning outcomes:</strong></p><p>- Designing AI, Designing with AI, Designing for AI, Conversation design, ...what's it even called?</p><p>- Nobody has it figured out. That's the opportunity!</p><p>- Ideas for reshaping your role and how to pivot.</p><p>- Support from two passionate Content Design leaders who really just want you all to thrive <3</p><p><br></p><p><strong>Connect with our guest, Andrew Stein:</strong></p><p>https://www.linkedin.com/in/andrewdeanstein/</p><p><br></p><p><strong>Connect with the host, Nicole Michaelis:</strong></p><p>nicoletells.com</p><p>hi@nicoletells.com</p><p>https://www.linkedin.com/in/nicoletells/</p>
February 13, 2026
Develop tone and voice that stick
<p><strong>Episode 74: Develop tone and voice that stick</strong></p><p><br></p><p>How do you do tone and voice work in the age of AI? While there are some differences in how I approached TOV work early in my career, the core remains the same. Just now there are more tools to help you conclude faster!</p><p><br></p><p><u>Learning outcomes:</u></p><p>- What do tone and voice guidelines look like nowadays</p><p>- How to kick off research</p><p>- What every TOV should be backed by</p><p>- Turning TOV guidelines into prompts</p><p>- How AI can help and where it may fail</p><p><br></p><p><strong>Connect with the host, Nicole Michaelis:</strong></p><p>nicoletells.com</p><p>hi@nicoletells.com</p><p>https://www.linkedin.com/in/nicoletells/</p>
76 total episodes available
Recent guests on Content Rookie
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Aaron Burgess
Guest
Bill Kurland
Guest
Rachel McConnell
Guest
Lene Bayerlein
Guest
Roana Bilia
Guest
Mario Ferrer
Guest
Andrew Stein
Guest
Sara Wachter-Boettcher
Guest
Ademar Rodrigues
Guest
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Frequently asked questions
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- What is Content Rookie?
- How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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