Content Strategy Insights

About Content Strategy Insights

Conversations with practitioners across many digital crafts — strategy, design, engineering, operations, etc.— working in AI, enterprise, agencies, UX, content design, technical communication, marketing, SEO, publishing, journalism, etc.

Publisher

Larry Swanson

Category

business · education

Language

en

Explicit

No

First episode

25 Nov 2017

Latest episode

28 Jun 2026

Latest episodes

2 of 253 episodes have a transcript.

1. 

   28 Jun 2026TRANSCRIPT

   Rob Hanna and Lance Cummings: Information Typing in DITA

   Host Rob Hanna and guest Lance Cummings, an expert in DITA, discuss how information typing clarifies content for both human readers and AI.

2. 

   31 Mar 2026TRANSCRIPT

   Melanie Seibert: Managing Content Design Teams

   Few people have advanced the craft and management of content design as much as Melanie Seibert. She's been designing content experiences and managing design teams for more than 25 years. She recently captured some of her best insights in a new book, "Managing Content Design Teams." https://ellessmedia.com/csi/melanie-seibert-2/

3. 

   12 Jan 2026

   Brad Bolliger: Pragmatic Semantic Modeling for Government Data

   Brad Bolliger entered the knowledge graph space via enterprise software system design and data analytics. That background informs their pragmatic and strategic approach to the use of semantic technology in systems that facilitate information exchange across government agencies. https://knowledgegraphinsights.com/brad-bolliger/

Inside a recent episode

Rob Hanna and Lance Cummings: Information Typing in DITA

Published 28 Jun 2026 · Transcript excerpt

[…] So it becomes more customized. and also more structured and organized. Not all my students did it. It was a very hard project to do, but not all my students did it. But I ended up with a group of chatbots that had the structured knowledge and a group that didn't. And there was a pretty big difference with how they performed. Some chatbots were providing wrong phone numbers. that they put in the UNCW websites, for example, or they weren't appropriately giving context for rules about feeding infants, things like that. But the ones with the structured knowledge way outperformed the other ones. We used like a perplexity to basically judge the answers according to human answers and using specific test questions that the students came up with. […]

Who has been a guest on Content Strategy Insights

Names identified in recent episode analyses. Showing up to five guests.

• Rob Hanna
• Lance Cummings
• Manny Silva
• Jeff Eaton
• Jeffrey A "jam" McGuire

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

43,554

Score snapshot 15 Sept 2025

Apple Podcasts (US)

4.9 / 5

22 ratings

Spotify

4.5 / 5

11 ratings

Podcast Authority Score: 74 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

77

Social presence

0

YouTube

85

Engagement

90