#ContentChat is a weekly video livestream conversation on LinkedIn where content creators, content marketers, and content strategists share their challenges and best practices for solving them.
10/19/26 #ContentChat: The Unsexy Side of Content: Taxonomy, Data, and Reporting
#ContentChat: The Unsexy Side of Content — Why Taxonomy and Data Standardization Matter Good content decisions require good data. But what happens when inconsistent tagging, unclear content classifications, and disconnected systems make it impossible to tell what's actually working? In this edition of #ContentChat, Erika Heald is joined by Aimee Rodriguez, Senior Director of Intelligent Content Strategy at Infios, to explore the unsexy but essential work of content taxonomy, metadata, and d...
12 Oct 2026
10/12/26 #ContentChat: How to Conduct a Competitive Brand Voice Audit
How do you make your brand voice stand out when every competitor claims to be innovative, trusted, and customer-centric? A competitive brand voice audit can help you identify what makes your organization distinctive—and turn those insights into practical brand voice guidelines. In this episode of #ContentChat, Erika Heald shares a five-step process for conducting a competitive brand voice audit, inspired by a question from her recent American Marketing Association workshop, Build a Brand Vo...
6 Oct 2026
9/28/26 #ContentChat: Turn Your Content Foundations Into A Consistent AI Instruction System
A brand voice guide, style guide, personas, and content templates give your team a strong foundation for using AI. But how do you make sure people actually use those resources consistently when they sit down with ChatGPT, Claude, Copilot, or other AI tools? In this episode of #ContentChat, Erika Heald walks through her AI Instruction System—a repeatable framework for turning your content foundations into clear, reusable instructions for AI. Rather than relying on one-off prompts or putting al...
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