Looking to take your home improvement business to the next level? Tune in to the Contractor Click Podcast, hosted by Danny Barrera & Mady Barrera, featuring insights from industry leaders and successful contractors. We'll share actionable advice on everything from attracting new clients to streamlining your operations.
Plus, we bring you the latest digital marketing insights specifically tailored for home improvement contractors serving these key areas:
Concrete coating
Closet design & organization
Paver & outdoor living
Interior remodeling
Exterior remodeling
Home service
Learn how to leverage online strategies to reach more customers and grow your business. Brought to you by Contractor Click, your partner in success.
A podcast for home improvement and home service contractors. Subscribe today!
How Homeowners Choose Contractors in 2026 (And Why Most Are Losing Deals)
The way people hire contractors has changed fast.
In 2026, homeowners are not just searching. They are researching, validating, and deciding before you even get on the phone. AI is shaping what they see. Speed is shaping who they choose. Trust is built or lost in seconds.
In this episode, we break down what is actually happening behind the scenes of modern buyer behavior and what it means for contractors who want to grow.
We cover:
How AI and search are influencing buying decisions before the first call
Why most contractors lose jobs before they even realize they had a chance
What today’s homeowners expect from your website, ads, and follow-up
The shift from getting leads to building trust at scale
How to position your business to win in a faster, more competitive market
If you are a contractor or run a home service business, this is not just insight. It is a wake-up call.
The companies that adapt will dominate. The ones that do not will keep wondering why leads stopped converting.
22 Feb 2026
How to 3–5X Your Website Leads with Marcus Sheridan
What if your website could generate 3–5X more leads — without increasing your ad spend?
Visit: https://contractorpriceguide.com/
In this episode, Marcus Sheridan breaks down the proven framework that transformed his struggling pool company into a digital sales machine — and has since helped thousands of businesses dominate their industries online.
We dive deep into:
Why most company websites fail to convert
The “They Ask, You Answer” philosophy that builds trust at scale
The 5 types of content that drive the most leads
How transparency around pricing and problems accelerates sales
Why your website should act like your best salesperson
If you’re tired of pouring money into marketing without seeing real growth, this episode will challenge how you think about content, trust, and what your website is actually supposed to do.
Whether you’re an agency owner, contractor, or business leader — this is your blueprint to turning your website into your most powerful lead-generation asset.
16 Jan 2026
Core Values That Actually Get Lived with Lance Jensen
In this episode, Lance Jensen, owner of Integrity Garage Floors and South Fork Coatings, shares how he’s built a full-ownership culture that drives performance, accountability, and long-term success.
If you’re growing an epoxy flooring, concrete coating, or home improvement business, you’ll learn how to create impactful core values, develop leaders within your team, and scale your business without losing culture.
Lance breaks down what it really takes to get your team to think like owners — and why culture is the ultimate competitive advantage.
🎙️ Hosted by Danny Barrera
Learn more about Lance:
https://www.sfconcretecoatings.com/ (https://www.sfconcretecoatings.com/)
https://integritygaragefloors.com/ (https://integritygaragefloors.com/)
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