Across three seasons, Sustainable Growth brought together the people rebuilding advertising to work better — for advertisers, publishers, consumers and the planet. The series has wrapped. The work hasn't. See what's next at scope3.com.
Charting the Path to Sustainable Media with Beiersdorf and OMG
What does it take to embed sustainability into the core of media investment? In this episode of Sustainable Growth, Beiersdorf’s Agata Frank and Omnicom Media Group’s Stephanie Scheller join Scope3’s Anne Coghlan to share how they’re building a more sustainable media supply chain together.
22 Jul 2025
Redefining Publisher Value with BuzzFeed’s Ken Blom
BuzzFeed’s Chief Business Officer Ken Blom joins Scope3’s Anne Coghlan to talk about the future of publishing. From improving efficiency with AI to redefining what brand safety looks like in a rapidly evolving landscape, the conversation explores how BuzzFeed is using technology and transparency to better connect with consumers and advertisers alike.
21 Jul 2025
Ebiquity’s Ruben Schreurs on the Guardrails and Governance AI Needs
In this episode of Sustainable Growth, Ruben Schreurs, Group CEO of Ebiquity, joins Scope3’s Anne Coghlan for a candid conversation about the evolving role of effectiveness and responsibility in advertising — and how the rise of AI has made both more urgent. Together, they explore the need for better oversight, smarter guardrails, and new metrics that move past vanity clicks and toward true brand-building outcomes. Ruben shares how Ebiquity is helping brands build governance into the foundation of innovation — not bolt it on after the fact.
21 Jul 2025
Kroger Precision Marketing: Elevating Retail Media Through Sustainable Strategy
Christine Foster, SVP of Commercial Strategy and Operations at Kroger, joins Scope3 to discuss how Kroger Precision Marketing (KPM) is tackling performance through sustainability, cutting carbon with precision buying and leading a shift toward audience-first planning in retail media.
21 Jul 2025
TikTok’s Sustainability Strategy: From Brainprint to Business Growth
In this episode of Sustainable Growth, Ian Gill, Global Head of Sustainability at TikTok, joins Scope3’s Anne Coghlan to explore how TikTok is using its operational footprint and cultural influence — what they call their “brainprint” — to drive measurable climate action. From ambitious data center decisions to the new Scope3 emissions measurement partnership, Ian shares how TikTok is aligning decarbonization, transparency, and innovation to power sustainable growth.
1 Jul 2025
How Butler/Till Is Using Agentic AI to Advance Values-Driven Media
Gina Whelehan from Butler/Till discusses how the agency uses agentic AI and Scope3’s Brand Standards to create values-driven media campaigns with increased transparency, in this interview.
1 Jul 2025
Sustainability as Strategy: How AXA Aligns Risk, Media, and Impact
Marine Gissy and Martin Powell discuss AXA's strategic integration of sustainability, highlighting responsible media practices and connecting climate leadership to marketing performance in an interview with Anne Coghlan.
1 Jul 2025
AI, Efficiency, and the Future of Sell-Side Programmatic with Index Exchange
CMO Lori Goode of Index Exchange and Anne Coghlan explore Index's sustainability efforts, sell-side optimization, agentic media, and the role of AI in business and training in this interview.
14 May 2025
Scaling sustainability across SEA: A conversation with Bharat Khatri
In this episode of Scope3's Sustainable Growth Series (SEA Edition), Bharat Khatri, Chief Digital Officer at Omnicom Media Group APAC, shares how OMG is integrating sustainability into every stage of media planning and buying. From building carbon calculators to reducing emissions across supply paths, Bharat explains how smarter media strategies are reshaping digital advertising across the region.
14 May 2025
Blending tradition and innovation: A conversation with Arçelik Hitachi’s Melis Erdinç
In this episode of Scope3's Sustainable Growth Series (SEA Edition), Melis Erdinç, Head of Digital Marketing at Arçelik Hitachi, shares how sustainability is becoming a strategic priority across SEA. From sustainable content creation to green cloud computing, Melis explains how Arçelik Hitachi is blending tradition with innovation to drive greener digital practices.
14 May 2025
How smarter media buying drives down carbon emissions: A conversation with Amy Cherry
In this episode of Scope3's Sustainable Growth Series (SEA Edition), Amy Cherry, Impact-Driven Digital Marketer, shares how sustainable media buying can cut carbon emissions while driving business outcomes. From reducing emissions by 27% in a single campaign to lowering CPL by 79%, Amy explains how smarter media strategies are reshaping how brands approach digital advertising.
14 May 2025
Pioneering carbon accountability in SEA Media: A conversation with Joe Nguyen from H+
In this episode of Scope3's Sustainable Growth Series (SEA Edition), Joe Nguyen, Senior Strategic Advisor at H+ (Hakuhodo/HDY One), explains how sustainable media is taking hold across SEA. He shares stories from his 30-year journey in ad tech, his role in bringing the first Tesla to Singapore, and why he believes smarter measurement and carbon accountability are key to sustainable growth in media.
13 May 2025
Making sustainability measurable: A Conversation with HP's Brian Gabriel del Val
In this episode of Scope3's Sustainable Growth Series (SEA Edition), HP's Brian Gabriel del Val shares how sustainability is reshaping media strategy across Japan and Oceania. From measuring carbon emissions in media buys to balancing efficiency with impact, Brian explains why greener media is becoming a business imperative in SEA.
17 Jul 2024
The Making of the Global Media Sustainability Framework ft. Rob Rakowitz and Anthony Falco
This episode is a recording of Scope3's fireside chat at Cannes 2025 with the team leading the development of the GARM sustainability framework.
Listen as Scope3's Gabi Kay moderates a discussion between GARM’s Rob Rakowitz and Ad Net Zero’s Anthony Falco on the intentional flexibility of the framework, leading advertiser who are already leading through action and the plans for how they’ve ensure this framework will be able to ladder up to corporate emissions reporting standards as the world strives to achieve net zero.
27 Jun 2024
A Big Benefit of the New Global Media Sustainability Framework: Trust
In this episode, GARM’s Rob Rakowitz and Ad Net Zero’s Anthony Falco share the key details of the new sustainability framework. They discuss the flexibility of this first iteration and their hope for how standards will increase trust in the ecosystem around the sustainability and emissions figures to drive the systemic change needed to decarbonize advertising.
27 Jun 2024
KPM Sets the Record Straight: Cheap Impressions Aren’t Cheap
In this episode, KPM’s Christine Foster talks about Kroger’s drive to reduce waste from their corporate program to eliminate food waste on the retailer side to their recent work with Scope3 to reduce waste in their retail media arm. Her advice for marketers: be intentional about driving better results in a way that’s also better for the environment.
27 Jun 2024
Citizen Snap: Media’s Role In Driving Positive Change
In this episode, Snap’s Aarti Bhaskaran (Global Head of Research) shares insight into the why behind Gen Z’s views on sustainability, the surprising truth about the emissions of Snap Lenses and how growing up in India shaped the way she takes climate action today.
27 Jun 2024
Yahoo’s Moment to Make a Greener Impression
In this episode, Yahoo’s Chandra Cirulnick (VP of Global Supply partnerships) speaks about her personal connection to the sustainability movement and why Yahoo has jumped at the chance to give buyers the flexibility to ‘choose your own adventure’ when it comes to decarbonization.
Who has been a guest on Conversations on Sustainability
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Gina Whelehan
Marine Gissy
Martin Powell
Lori Goode
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