A conversation for remodelers, home builders, and home improvement companies about increasing lead conversions without added expense, and watching your bottom line grow.
Rick Storlie breaks down the website maintenance services checklist most builders skip after launch.
THE PROBLEM:
→ Builders launch a beautiful site, then walk away→ Nobody tells you maintenance doesn’t stop at launch→ The site quietly loses visibility while you’re busy running jobs
THE SPEED CHECKLIST:
Sub-three-second mobile load time
Page caching for near-instant loads
CDN setup (Cloudflare) for geographic speed
Compressed images, not raw camera files
Alt text on every project photo
KEY INSIGHTS:
Mobile traffic can make up the majority of builder site visits
Google and AI search both skip slow, clunky sites
WordPress plugins can break your site without warning
Cheap hosting is cheap for a reason
Zero-click and generative search results both favor faster sites
WHAT WORKS:
✓ Monthly performance reviews✓ Active monitoring + CDN + premium hosting together✓ Catching issues in seconds, not weeks
WHAT DOESN’T:
✗ “Set it and forget it” after launch✗ Uncompressed project photos✗ Unlabeled images with no alt text
FINAL MESSAGE:
You wouldn’t tell a client to ignore their new home for ten years.
Don’t do that to your website either.
Maintain it like it’s still bringing you business, because it is.
Learn more: builderleadconverter.com
22 Oct 2026
Why Builders Lose 70% of Leads with Rick Storlie
Rick Storlie explains why most builder websites are built for the wrong buyer.
THE PROBLEM:
→ Websites are built for buyers ready to talk→ Only 3 in 10 visitors are at that stage→ The other 7 are still researching — and bouncing
THE PARADE OF HOMES LESSON:
Model homes drew dozens of visitors who weren’t ready to buy
A plan book and plat book gave them a reason to engage
Leads jumped from 2-3 a weekend to 10-30
THE RIGHT ORDER:
Design (where every buyer starts)
Location (land and lots)
Pricing (a range is enough)
WHAT WORKS:
✓ Controlled release of information✓ Permission-based opt-ins✓ Automated follow-up by interest
WHAT DOESN’T:
✗ Commercial-intent-only websites✗ No pricing information at all✗ Hoping referrals carry the business
KEY INSIGHT:
For every 10 leads your site should capture, you’re probably getting 3. That’s construction lead generation left on the table.
FINAL MESSAGE:
Design, then location, then price.
Capture the 7 you’re losing.
Build a pipeline you can choose from.
Learn more: builderleadconverter.com
8 Oct 2026
How to Scale Your Contracting Business & Dominate Sales with Brandon Fuchs
SCALE YOUR CONTRACTING BUSINESS & DOMINATE SALES
Brandon Fuchs of the Elite Builder Society breaks down his system for business coaching for contractors.
WHO HE COACHES:→ Home service business owners→ Remodeling contractors (general-contractor style)→ One-on-one, not group programs
THE DATA-DRIVEN SYSTEM:
Record every single coaching call
Mine problems, questions, and solutions
Feed solutions back into every client’s plan
17 calls in one day = a full day of new data
SIGNS A CLIENT WILL GET RESULTS:
✓ Fearless, shows up every time✓ Humble enough to take direction✓ Asks questions instead of staying quiet✓ Financially and mentally ready to invest
SIGNS A CLIENT WILL FIZZLE OUT:
✗ Finds out they’re the real problem and quits✗ Gets intimidated comparing themselves to others✗ Not ready to invest time or money
THE SALES FRAMEWORK:
Information position vs. buying position
Build trust and FOMO before the first call
Militarize your clientele into referral machines
45% top-of-funnel, 45% middle, 10% proof
MARKETING EVOLUTION:
→ Phone book era: $20K-$30K for a four-page spread→ Brandon’s pivot: cut spend, went all-in on social→ Result: cheaper, more trackable, better clients
KEY INSIGHT:
Writing the check is the easy part.Working the follow-up is where the business changes.
FINAL MESSAGE:
Business is hard. Nobody does it alone.Find your coach. Build your system.
DM “COACH” on Instagram: @the_contractorcoach
Learn more: builderleadconverter.com
Who has been a guest on Conversations That Convert
Names identified in recent episode analyses. Showing up to five guests.
Eric Fortenberry
Russ Stephens
Muhammad Rohan
Larry Collins
Alexandre Godinho
Reach and audience
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Spotify
5.0 / 5
1 ratings
Podcast Authority Score: 37 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
75
Social presence
0
YouTube
0
Engagement
0
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Questions about Conversations That Convert
Who hosts Conversations That Convert?
Rick and Drew and Dru host the show. Published by Rick Storlie.
How often do new episodes come out?
The show publishes weekly, based on its RSS feed.
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Yes. Guests have been identified in episode analyses.
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