Copper State of Mind: public relations, media, and marketing in Arizona

About Copper State of Mind: public relations, media, and marketing in Arizona

The best PR podcast for Arizona executives, business owners, and directors of marketing and communications who want to increase the effectiveness of their public relations, media, and marketing campaigns. From messaging and media relations to content strategy and crisis management, the dollars your organization spends on integrated marketing communications are an investment that helps boost your brand, break through the noise, and drive business results. Join Abbie Fink, President of HMA Public Relations, and Dr. Adrian McIntyre, strategic communications consultant at Speed of Story, as they explore today’s marketing and PR challenges and share insights, stories, and strategies to help your message reach its target audience. Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications agency in Phoenix and the oldest continuously operating PR firm in Arizona. With more than 40 years of experience helping clients tell their stories, HMA Public Relations is committed to your success. Learn more at https://hmapr.com

Publisher

HMA Public Relations | PHX.fm

Category

business · business · business

Language

en

Explicit

No

First episode

2 Mar 2021

Latest episode

20 Aug 2026

Latest episodes

82 episodes in the feed.

1. 

   20 Aug 2026

   PR Agency Uses Fake Personas to Pitch a Real Journalist

   Reporters are often inundated with automated, irrelevant email pitches. But how far is too far when using automation to secure media coverage? In this episode, we discuss a recent, troubling scandal where a PR agency used AI-generated personas of non-existent PR reps, complete with fake names and headshots, to pitch stories on behalf of their clients. One journalist, Maggie Harrison Dupré, uncovered the deception and documented it in a long and detailed article in Futurism (https://futurism.com/artificial-intelligence/pr-firm-fake-ai-publicists) — probably not the publicity those clients wanted! Abbie emphasizes that while AI is an excellent tool for efficiency, it should never replace the authentic human connection, intellectual property, and trust that form the foundation of public relations. Read the transcript and notes (https://copperstateofmind.show/episode/pr-agency-fake-personas) for this episode on the Copper State of Mind podcast website. Key Takeaways The overwhelming volume of AI-generated communication poses significant challenges to journalists and PR professionals alike. The "spray and pray" media pitching strategy has been worsened by AI, flooding reporters with irrelevant and deceptive spam that damages agency reputations. Transparency is a non-negotiable ethical obligation; agencies must disclose their AI practices to clients to avoid misrepresenting their brand. While AI can create operational efficiency, it cannot replace the genuine human relationships and intellectual property that PR professionals provide. As autonomous "agentic AI" continues to grow, the industry may eventually require authenticated, private channels to ensure human-to-human communication and filter out AI spam. Follow the podcast If you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://copperstateofmind.show/listen (https://copperstateofmind.show/listen) Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors (https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona)." Credits Copper State of Mind, hosted by Abbie Fink (https://hmapr.com/team/abbie-s-fink/) and Dr. Adrian McIntyre (https://www.linkedin.com/in/adrianmcintyre), is brought to you by HMA Public Relations (https://hmapr.com/), a full-service public relations firm in Phoenix, AZ. The show is recorded and produced by the team at Speed of Story (https://speedofstory.com), a strategic communications consultancy for PR agencies and marketing firms, and distributed by PHX.fm (https://phx.fm/), the leading independent B2B podcast network in Arizona. If you like this podcast, you might also enjoy PRGN Presents: PR News & Views from the Public Relations Global Network (https://prgnpodcast.com/), featuring conversations about strategic communications, marketing, and PR from PRGN, "the world’s local public relations agency.”

2. 

   24 Jul 2026

   What It Takes to Build a World-Class Company Culture

   Abbie Fink and Dr. Adrian McIntyre explore how authentic company culture stems from daily actions and storytelling, not mandates, transforming how organizations operate and attract talent.

3. 

   10 Jul 2026

   Youth Sports Sponsorships: A Marketing Strategy for Local Businesses and Families with Mandy Holmes

   Abbie Fink and Dr. Adrian McIntyre interview Mandy Holmes about leveraging youth sports sponsorships for local business marketing and family financial support.

Who has been a guest on Copper State of Mind: public relations, media, and marketing in Arizona

Names identified in recent episode analyses. Showing up to five guests.

• Mandy Holmes
• Ilana Lowery
• PRGN leaders
• Samantha Villegas

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

12,427

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

4 ratings

Spotify

5.0 / 5

1 ratings

Podcast Authority Score: 63 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

83

Social presence

0

YouTube

76

Engagement

32

Contact Copper State of Mind: public relations, media, and marketing in Arizona

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about Copper State of Mind: public relations, media, and marketing in Arizona