Copperberg Conversations on Manufacturing Matters

About Copperberg Conversations on Manufacturing Matters

Copperberg Conversations on Manufacturing Matters is where industry questions meet expert answers. Each episode brings candid discussions with the industry's top thinkers and innovators. From aftermarket strategies to e-commerce, pricing, field service, spare parts, marketing, and sales, this interview-based podcast is a place to share the latest knowledge and insights on manufacturing topics. So, pour yourself a cup, settle in, and let’s get this conversation going.

Publisher

Copperberg

Category

business

Language

en

Explicit

No

First episode

13 Sept 2024

Latest episode

20 Jul 2026

Latest episodes

17 episodes in the feed.

1. 

   20 Jul 2026

   The Next Service Equation: Talent, Technology, and Value with Aly Pinder Jr.

   This episode of Copperberg Conversations on Manufacturing Matters explores how aftermarket and field service are evolving as manufacturers move from reactive service models toward more predictive, connected, and value-focused strategies.Our guest, Aly Pinder Jr., Research Vice President, Aftermarket and Service Strategies at IDC, joins Lisa Hellqvist to reflect on the key conversations coming out of Copperberg’s Birmingham events and what they reveal about the future of service. Drawing on his research and work with manufacturers, service organizations, and technology providers, Aly shares his perspective on the shifts reshaping service today; from connected assets and AI to workforce development, service monetization, and the changing relationship between manufacturers and solution partners.Topics covered:- From Reactive to Predictive Service: Why service organizations are moving beyond break-fix models and using connected assets, data, and intelligence to better plan capacity, reduce downtime, and trigger service more proactively.- The Workforce as the North Star: Why attracting, retaining, upskilling, and valuing service talent remains one of the most critical challenges for the industry.- Making Service Value Commercially Visible: How manufacturers can move beyond parts, labor, and consumables by selling tangible service knowledge, training, remote monitoring, and customer care.- AI Beyond the Hype: Where AI can create practical value today by giving technicians contextual knowledge at the point of need, and how agentic AI could eventually orchestrate workflows across the enterprise.- Bridging the Gap Between Manufacturers and Solution Providers: Why successful technology deployment depends on practical tools, fast adoption, vendor accountability, and a deeper understanding of real service environments.As aftermarket and field service become more connected, intelligent, and commercially visible, the challenge is no longer simply adopting new technologies. It is aligning people, data, processes, and partnerships around the value that service can create for customers, technicians, and the business.—Time Stamps: 00:00 Introduction05:43 Key Takeaways From the Birmingham Events13:38 Shifts in Aftermarket & Service18:19 Service Monetization and Value-Based Selling28:28 Service as Customer Experience36:04 AI: What’s Real Now and What Comes Next42:00 Bridging the Gap Between Solution Providers and Service Leaders in Manufacturing52:15 Final Thoughts and Industry Outlook—Stay Connected:- Connect with Aly Pinder Jr. on LinkedIn - https://www.linkedin.com/in/aly-pinder-jr/ - IDC website - https://www.idc.com/ - Follow Copperberg: → LinkedIn - https://bit.ly/cpprbrgLi→ YouTube - https://bit.ly/cpprbrgYT—Help Us Grow:- We’d appreciate it if you could leave a review and follow us on your favorite podcast platform.- Liked what you heard? Spread the word by sharing it with your network.- Got feedback or questions? Drop us a line at podcast@copperberg.com—we’d love to hear from you!—Music sourced from Pixabay - https://bit.ly/3XZ2KSE

2. 

   1 Jun 2026

   From Platform to Profit: Turning B2B E-Commerce into Commercial Impact with Justyna Zoltanska

   This episode of Copperberg Conversations on Manufacturing Matters explores how the role of B2B e-commerce evolves as organizations move beyond platform deployment and digital adoption toward creating measurable commercial value. Our guest, Justyna Zoltanska, E-Commerce Manager at Puratos, shares lessons from more than seven years of leading digital sales and e-commerce initiatives across international markets. Drawing on her experience scaling digital channels, building capabilities, and driving adoption in complex manufacturing environments, she reflects on the shifts in mindset, leadership, and execution required to make digital commerce a meaningful business driver. Topics covered: - What Happens After E-Commerce Works? Why adoption and efficiency are only the first milestones on the path to commercial value. - When Digital Becomes a Business Topic: How leadership expectations change as e-commerce matures beyond implementation. - Leadership, Change Management, and Adoption: Why people and organizational alignment matter more than technology alone. - Scaling Across Markets: How to balance global consistency with local flexibility while building capabilities across regions. - The Future of Digital Sales: What a mature digital sales model looks like and the priorities leaders should focus on next. As B2B e-commerce enters its next phase, the challenge is no longer simply getting digital channels up and running, but turning them into lasting engines of customer value, organizational alignment, and commercial growth. — Time Stamps: 00:00 Introduction 05:36 Shifts in E-Commerce Maturity and Customer Focus 08:25 The Role of Sales Teams in Digital Transformation 11:23 Balancing Central Structure with Local Flexibility 14:12 Building Capabilities and Training Across Markets 19:25 Future of Digital Sales Models 22:06 Advice for E-Commerce Leaders — Stay Connected: - Connect with Justyna Zoltanska on LinkedIn (https://www.linkedin.com/in/justyna-zoltanska-7350395a/) - https://www.linkedin.com/in/justyna-zoltanska-7350395a/ (https://www.linkedin.com/in/justyna-zoltanska-7350395a/) - Follow Copperberg: → LinkedIn (https://www.linkedin.com/company/copperberg/) - https://bit.ly/cpprbrgLi → YouTube (https://www.youtube.com/THEMIDFIELDMEDIA) - https://bit.ly/cpprbrgYT — Help Us Grow: - We’d appreciate it if you could leave a review and follow us on your favorite podcast platform. - Liked what you heard? Spread the word by sharing it with your network. - Got feedback or questions? Drop us a line at podcast@copperberg.com—we’d love to hear from you! — Music sourced from Pixabay (https://pixabay.com/music/beats-morning-routine-182225/) - https://bit.ly/3XZ2KSE

3. 

   9 Jan 2026

   Aftermarket & Service in Focus: 2025 Review & 2026 Outlook with Lisa Hellqvist

   “2025 was the year the execution gaps became impossible to ignore.” That is how Lisa Hellqvist, Managing Director at Copperberg, frames the past year in this annual year-end conversation on Copperberg Conversations on Manufacturing Matters. Drawing on hundreds of off-stage conversations from Power of 50 events, webinars, and community sessions across Europe, Lisa reflects on what leaders said they were prioritizing and what actually held them back. In this episode, Lisa unpacks the tension between ambition and reality in aftermarket and service transformation. While AI, sustainability, servitization, and customer centricity dominated the narrative in 2025, the real confessions pointed to deeper structural challenges: fragmentation, organizational misalignment, and a persistent lack of ownership across functions. Looking ahead, the conversation shifts from reflection to direction. Lisa outlines what she calls the “slogans of 2026”—a move from evangelism to execution, from scale to clarity, and from uptime metrics to lifetime value thinking. Inside the Episode: - Looking back at 2025 - What changed—and what didn’t - Where leaders are misreading the moment - Signals heading into 2026 -Advice for planning the year ahead Grounded, candid, and shaped by real conversations from the field, this episode offers a clear-eyed perspective on what the past year revealed and what leaders must do differently as they plan for 2026. — Stay Connected: - Connect with Lisa Hellqvist on LinkedIn - https://www.linkedin.com/in/lisahellqvist/ (https://www.linkedin.com/in/lisahellqvist/) - Join Copperberg’s online Business Manufacturing Community (https://bit.ly/3ZiYUoe) - https://bit.ly/3ZiYUoe - Follow Copperberg: → LinkedIn (https://www.linkedin.com/company/copperberg/) - https://bit.ly/cpprbrgLi → YouTube (https://www.youtube.com/THEMIDFIELDMEDIA) - https://bit.ly/cpprbrgYT — Time Stamps: 00:00 Introduction 04:00 Key Themes in Aftermarket and Service 09:31 Surprises in Leadership Perspectives 12:17 The Shift from Why to How 15:03 Sustainability and AI in Focus 21:59 The Shift Towards Ownership and Service Models 30:43 Taking Action: The Importance of Small Steps 31:52 Looking Ahead: Signals for 2026 38:07 The Future of Technology and Service Value 45:32 Closing — Help Us Grow: - We’d appreciate it if you could leave a review and follow us on your favorite podcast platform. - Liked what you heard? Spread the word by sharing it with your network. - Got feedback or questions? Drop us a line at podcast@copperberg.com—we’d love to hear from you! — Music sourced from Pixabay (https://pixabay.com/music/beats-morning-routine-182225/) - https://bit.ly/3XZ2KSE

4. 

   9 Dec 2025

   Communicating Value Across Markets: Inside ABB Electrification’s Value Strategy with Coralie Bordeaux

   “Value isn’t universal; it’s contextual.” That is Coralie Bordeaux’s guiding principle for shaping how a global industrial company communicates value across markets, cultures, and customer expectations. As Global Marketing Program Lead for Value Propositions at ABB Electrification, Coralie joins Copperberg Conversations to unpack what it truly takes to translate complexity into clarity at scale. This episode examines how global frameworks, local insight, and cross-functional collaboration come together to create value messaging that resonates everywhere—yet remains grounded in the realities of each market. From turning technical depth into meaningful outcomes to empowering regional teams, Coralie offers leaders a practical lens for communicating value in a way that is strategic, credible, and human. — Stay Connected: - Connect with Coralie Bordeaux on LinkedIn - https://www.linkedin.com/in/coralie-bordeaux-a9496353/ (https://www.linkedin.com/in/coralie-bordeaux-a9496353/) - Join Copperberg’s online Business Manufacturing Community (https://bit.ly/3ZiYUoe) - https://bit.ly/3ZiYUoe - Follow Copperberg: → LinkedIn (https://www.linkedin.com/company/copperberg/) - https://bit.ly/cpprbrgLi → YouTube (https://www.youtube.com/THEMIDFIELDMEDIA) - https://bit.ly/cpprbrgYT — Time Stamps: 00:00 Introduction 02:13 What ABB Electrification Does 03:12 Inside Coralie’s Role 05:56 How Industrial Companies Communicate Value Today 07:09 Aligning Global Messaging with Local Realities 10:18 When Local Insight Changes the Strategy 13:45 Peer Exchange as a “Superpower” 14:33 Learning That Value Is Contextual 17:04 The Future of Value Messaging 18:50 Closing — Help Us Grow: - We’d appreciate it if you could leave a review and follow us on your favorite podcast platform. - Liked what you heard? Spread the word by sharing it with your network. - Got feedback or questions? Drop us a line at podcast@copperberg.com—we’d love to hear from you! — Music sourced from Pixabay (https://pixabay.com/music/beats-morning-routine-182225/) - https://bit.ly/3XZ2KSE

5. 

   12 Sept 2025

   Making Servitization Stick: Lessons on Alignment, Value, and Trust with Umayal Palaniappan

   “Servitization succeeds when the product becomes a subset of service.” That is Umayal Palaniappan’s bold take on what it truly means for manufacturers to embrace a service-led business model. Drawing on two decades of shaping services strategy in a global engineering company, Umayal joins Copperberg Conversations to unpack what it takes to move from product to outcome, and why AI should be seen as a helpful enabler rather than the headline. This episode explores the human, operational, and commercial shifts driving servitization, providing leaders with practical insights to scale with confidence. Inside the Episode: Origins and Curiosity: How early influences and a systems-first mindset carried Umayal across continents and functions. AI as a Supporting Tool: Why AI is not a magic wand, where it supports smarter service models, and why adoption often falters without operating model change. Scaling Servitization: Clear routes to value, early KPI signals that pilots are ready to scale, and the role of modular offerings in balancing personalization with efficiency. Cross-Functional Collaboration: The lived-experience empathy needed to bring engineering, service, and business teams together. Leading Change: What a penguin colony on a melting iceberg can teach us about urgency, alignment, and the humility to pilot, fail fast, and iterate. Servitization is not won on strategy alone. As Umayal points out, it is clarity, collaboration, and trust that carry transformation across an organization. For leaders, the challenge is less about technology and more about bringing people along the journey. — Time Stamps: 00:00 Introduction 02:12 Early Influences and Curiosity in Engineering 04:47 The Rise of Generative AI in Manufacturing 09:39 Understanding Servitization and AI's Role 12:56 Scaling Servitization Initiatives 15:38 Challenges in Cross-Functional Collaboration 17:48 Leading Change and Building Trust 20:35 Aligning Organizational Goals with Customer Value 27:17 Key Performance Indicators for Success 29:52 The Future of Servitization 33:06 Outro — Stay Connected: - Connect with Umayal Palaniappan on LinkedIn - https://www.linkedin.com/in/umayalpalaniappan/ (https://www.linkedin.com/in/umayalpalaniappan/) - Join Copperberg’s online Business Manufacturing Community (https://bit.ly/3ZiYUoe) - https://bit.ly/3ZiYUoe - Follow Copperberg: → LinkedIn (https://www.linkedin.com/company/copperberg/) - https://bit.ly/cpprbrgLi → YouTube (https://www.youtube.com/THEMIDFIELDMEDIA) - https://bit.ly/cpprbrgYT — Help Us Grow: - We’d appreciate it if you could leave a review and follow us on your favorite podcast platform. - Liked what you heard? Spread the word by sharing it with your network. - Got feedback or questions? Drop us a line at podcast@copperberg.com—we’d love to hear from you! — Music sourced from Pixabay (https://pixabay.com/music/beats-morning-routine-182225/) - https://bit.ly/3XZ2KSE

6. 

   28 Jul 2025

   Event Highlights: E-Connect 2025 - Power of 50

   At e-connect – Power of 50 in February 2025, Copperberg gathered 50 digital commerce leaders in Cologne for a focused day of insight and exchange around the theme: “Transforming E-Commerce for Continuous Growth.” From real-world challenges to future-facing strategies, this recap captures the moments that mattered. Inside the Episode: Delegate Spotlights: Hear firsthand from attendees representing Kalmar, Sandvik, and Ammann Asphalt GmbH. From digital nudges to adoption roadblocks, their reflections show how e-commerce leaders are navigating change in different contexts. Keynote Soundbites: Discover what stood out from the main stage. From Roehm’s practical take on behavioral nudges to commercetools’ call for generational relevance, and Schneider Electric’s reality check on buyer expectations, these talks reframed what’s possible in modern B2B commerce. Roundtable Debriefs: With five interactive sessions running throughout the day, our moderators from Coveo, Sana Commerce, PROS, and Valtech reveal the patterns and takeaways they saw emerge, from the role of AI in personalization to unlocking pricing potential. Themes to Take Forward: From AI’s growing influence on the buyer journey to the importance of starting small and building confidence, the day’s conversations centered on one common theme: practical progress over perfection. As Kathy Miller of TVH reminded us, “Don’t boil the ocean.” If you missed the event or want to revisit the standout moments, this episode brings the conversation to you, one voice at a time. — Time Stamps: 00:00 Introduction 01:03 Insights from Delegates 03:00 Keynote Takeaways 12:01 Roundtable Discussions 14:54 Conclusion and Key Takeaways — Stay Connected: - Join Copperberg’s online Business Manufacturing Community (https://bit.ly/3ZiYUoe) - https://bit.ly/3ZiYUoe - Follow Copperberg: → LinkedIn (https://www.linkedin.com/company/copperberg/) - https://bit.ly/cpprbrgLi → YouTube (https://www.youtube.com/THEMIDFIELDMEDIA) - https://bit.ly/cpprbrgYT — Help Us Grow: - We’d appreciate it if you could leave a review and follow us on your favorite podcast platform. - Liked what you heard? Spread the word by sharing it with your network. - Got feedback or questions? Drop us a line at podcast@copperberg.com—we’d love to hear from you! — Music sourced from Pixabay (https://pixabay.com/music/beats-morning-routine-182225/) - https://bit.ly/3XZ2KSE

7. 

   15 Apr 2025

   Tackling Service Revenue Leakage in OEMs with Syncron’s Luke Huckerby

   Are inefficiencies quietly draining your service margins? In this episode of Copperberg Conversations on Manufacturing Matters, Kris Oldland, Editor-in-Chief at Copperberg, speaks with Luke Huckerby, Director of Strategic Business Development at Syncron, to discuss how OEMs can close profit gaps, strengthen customer relationships, and move confidently toward more advanced service models. What You’ll Learn in This Episode: Advanced Services: Opportunities & ThreatsHow service contracts help secure long-term loyalty, drive recurring revenue, and why OEMs that don’t evolve risk losing ground to third-party providers and shifting customer expectations. Why Synergising Service Lifecycle Management Is EssentialLearn how linking operations across departments builds stronger service performance—and why service contracts are the natural point of alignment. What Are the Threats Lurking in Your Service P&L?From poor contract pricing to invisible revenue leaks, Kris and Luke reveal the traps hiding inside many OEM service organizations, and how to root them out. The Impact of Syncron’s New Contract Pricing SolutionFrom predictive costing to scalable pricing models, see how this solution helps OEMs simplify complexity and make smarter decisions faster. Does Critical Tech Offer a Competitive Edge—or Just Keep You in the Game?Why adopting advanced technology may give OEMs a head start today, but could soon become a basic requirement to stay relevant in an increasingly servitized market. For OEMs serious about driving service transformation, this conversation is a powerful starting point. — Time Stamps: 00:00 Introduction to the Discussion 05:06 Identifying Revenue Leakage in Service Contracts 07:00 The Shift from Cost Center to Profit Center 11:29 The Importance of Service Contracts 13:01 Data Flow Challenges in Service Organizations 19:59 Understanding Servitization and Its Steps 26:59 Understanding Customer-Based Pricing 34:49 Navigating Third-Party Threats 43:18 The Importance of Technology Adoption 52:28 OUTRO — Stay Connected: - Join the Copperberg Business Manufacturing Community (https://bit.ly/3ZiYUoe) - https://bit.ly/3ZiYUoe - Follow us on social media: → LinkedIn (https://www.linkedin.com/company/copperberg/) - https://bit.ly/cpprbrgLi → YouTube (https://www.youtube.com/THEMIDFIELDMEDIA) - https://bit.ly/cpprbrgYT — Help Us Grow: - We’d appreciate it if you could leave a review and follow us on your favorite podcast platform. - Liked what you heard? Spread the word by sharing it with your network. - Got feedback or questions? Drop us a line at podcast@copperberg.com—we’d love to hear from you! — Music sourced from Pixabay (https://pixabay.com/music/beats-morning-routine-182225/) - https://bit.ly/3XZ2KSE

8. 

   27 Mar 2025

   Sustainability in Service Summit 2024: Highlights from the First Edition

   In December 2024, 50 service and aftermarket leaders gathered in snowy Stockholm for the first-ever Sustainability in Service Summit. This episode brings you key moments from that day—from the pre-event workshop to the closing panel—through the voices of attendees, speakers, and partners. With a mix of keynote reflections, roundtable takeaways, and delegate insights, this episode captures how the industry is turning sustainability from aspiration into action. Experience the pulse of the event: - Workshop Kickoff: Step inside the exclusive pre-event workshop hosted by Syncron, where the theme Profit with Purpose challenged attendees to rethink the role of sustainability in driving margin and mission. - Delegates in Focus: Service professionals at the event share what resonated most and what’s next on their sustainability roadmaps. - Keynote Takeaways: Our speakers delivered keynote presentations on aligning sustainability with growth. From Kalmar’s service models to Tomra’s approach to empowering field teams, these sessions brought fresh thinking on how to merge profitability and purpose across the service lifecycle. - Roundtable Insights: Get a front-row seat to the core discussions that shaped the day. During five rounds of peer-to-peer discussions, delegates and partners tackled real challenges—like internal buy-in, KPI alignment, and cross-functional silos—and surfaced practical strategies to build momentum toward more sustainable service practices. - Panel Reflections: Listen in as our expert panelists brought the day’s insights full circle. With themes of collaboration, transparency, and action at the forefront, the panel delivered a powerful closing message: sustainability is no longer a side initiative, it’s becoming the foundation of service strategy moving forward. This episode delivers the kind of practical insight and strategic perspective that service leaders need to navigate complexity and drive results through sustainability. — Time Stamps: 00:00 INTRO 01:08 Pre-Event Workshop 01:50 Setting the Tone with Lisa Hellqvist 02:51 Delegates in Focus 07:13 Keynote Takeaways 11:42 Roundtable Insights 19:38 Panel Reflections 22:33 Closing Thoughts 23:44 OUTRO — Stay Connected: - Join Copperberg’s online Business Manufacturing Community (https://bit.ly/3ZiYUoe) - https://bit.ly/3ZiYUoe - Follow Copperberg: → LinkedIn (https://www.linkedin.com/company/copperberg/) - https://bit.ly/cpprbrgLi → YouTube (https://www.youtube.com/THEMIDFIELDMEDIA) - https://bit.ly/cpprbrgYT — Help Us Grow: - We’d appreciate it if you could leave a review and follow us on your favorite podcast platform. - Liked what you heard? Spread the word by sharing it with your network. - Got feedback or questions? Drop us a line at podcast@copperberg.com—we’d love to hear from you! — Music sourced from Pixabay (https://pixabay.com/music/beats-morning-routine-182225/) - https://bit.ly/3XZ2KSE

9. 

   10 Mar 2025

   Building from Scratch: Shaping Positec’s Spare Parts Management with Anastasia Buyzhina-Ecker

   In this episode of Copperberg Conversations on Manufacturing Matters, Anastasia Buyzhina-Ecker, Spare Parts Manager EMEA at Positec Germany, pulls back the curtain to share her journey of building Positec’s spare parts management in EMEA. From managing complex relationships across global headquarters and regional subsidiaries to overcoming communication barriers, Anastasia demonstrates why a successful spare parts leader needs both soft skills and strategic insight to deliver consistent, meaningful results. Join us as we discuss: - Building Spare Parts Management from Scratch: Anastasia’s experience and insights from creating and refining Positec’s spare parts processes across EMEA, from inventory management to training dealers. - Communicating with Global Stakeholders: Overcoming language barriers, bridging gaps between stakeholders, and mastering the delicate art of balancing global and regional interests within an international service supply chain. - Expanding from DIY to Professional Markets: How Positec strategically transitioned into the professional B2B market, tackling heightened service expectations and inventory complexities along the way. - Empowering Dealers through Transparency: Why dealer relationships are central to Positec’s growth strategy, the pivotal role of their dealer portal, and practical insights into keeping dealer networks aligned, satisfied, and effective. - Future Opportunities: The importance of digital transformation, including AI-driven predictive services and dealer portals that streamline orders and repairs, offering an exciting preview into industry trends and practical tips for adopting new technologies to stay ahead competitively. Throughout the episode, Anastasia emphasizes how critical effective communication and trust-building are for spare parts professionals navigating international roles, providing practical takeaways for those looking to enhance their own roles. — Time Stamps: 00:00 INTRODUCTION 01:23 Anastasia's Career Path and Role at Positec 04:02 Understanding Positek's Operations and Market 05:49 Challenges of Managing Across Diverse Regions 11:48 Building Trust and Communication with Subsidiaries 14:59 Conflict Management and Team Dynamics 17:27 Team Structure and Responsibilities 19:14 The Role of a Manager in Supply Chain 23:08 Current Priorities and Market Focus 25:19 Challenges in the Professional Market 28:08 Milestones in Training and Development 31:35 Keeping Dealers Happy and Managing Expectations 33:26 Growth Areas in the Industry 35:47 Future Impact and Innovations 37:47 Proudest Achievements and Advice for New Managers 41:41 OUTRO — Stay Connected: - Connect with Anastasia Buyzhina-Ecker on LinkedIn (https://www.linkedin.com/in/anastasia-buyzhina/) - https://www.linkedin.com/in/anastasia-buyzhina/ (https://www.linkedin.com/in/anastasia-buyzhina/) - Join Copperberg’s online Business Manufacturing Community (https://bit.ly/3ZiYUoe) - https://bit.ly/3ZiYUoe - Follow Copperberg: → LinkedIn (https://www.linkedin.com/company/copperberg/) - https://bit.ly/cpprbrgLi → YouTube (https://www.youtube.com/THEMIDFIELDMEDIA) - https://bit.ly/cpprbrgYT (https://bit.ly/cpprbrgYT) — Help Us Grow: - We’d appreciate it if you could leave a review and follow us on your favorite podcast platform. - Liked what you heard? Spread the word by sharing it with your network. - Got feedback or questions? Drop us a line at podcast@copperberg.com—we’d love to hear from you! — Music sourced from Pixabay (https://pixabay.com/music/beats-morning-routine-182225/) - https://bit.ly/3XZ2KSE

10. 

    19 Jan 2025

    2025 Strategic Outlook: The Keys to Success in Field Service with Martin Knook, CEO, Gomocha

    In this episode of Copperberg Conversations on Manufacturing Matters, we explore what’s next for field service. Lisa Hellqvist, Copperberg’s Managing Director, sits down with Martin Knook, CEO of Gomocha, to explore how companies can adapt their field service operations to meet the demands of 2025 and beyond. From sustainability to predictive maintenance, Martin and Lisa unpack the critical trends and challenges shaping the sector, offering actionable insights for industry leaders looking to stay ahead. What You’ll Learn in This Episode: - Sustainability in Field Service How businesses are adopting sustainable practices and how this shift is being driven by customer demand and regulatory compliance. - The Evolution of Predictive Maintenance Why maturing predictive maintenance strategies is a cornerstone for operational efficiency and how data plays a critical role. - Outcome-Based Services The growing trend of purchasing services over products and the generational shift driving this change. - Addressing Talent ShortagesStrategies to bridge the skills gap, retain top talent, and reimagine the role of the field service technician. Field service leaders and forward-thinkers alike will find this episode full of actionable insights to adapt and thrive in a shifting landscape. — Time Stamps: 00:00 INTRO 02:10 Background of Martin Knook 12:03 Key Differentiators in Field Service Management 22:05 Sustainability in Field Service Operations 32:21 Navigating Complex Regulations in Field Service 39:44 Predictive Maintenance: Challenges and Opportunities 47:52 The Shift to Outcome-Based Service Models 54:36 Harnessing IoT Data for Intelligent Decision Making 57:50 Bridging the Generational Gap in Service Expectations 01:00:24 The Role of Assistive Technologies in Service 01:04:46 Addressing the Talent Shortage in Field Service 01:08:01 Reimagining Field Service Operations for the Future 01:18:09 OUTRO — Stay Connected: - Connect with Martin Knook (https://www.linkedin.com/in/martinknook/) - https://www.linkedin.com/in/martinknook/ (https://www.linkedin.com/in/martinknook/) - Connect with Lisa Hellqvist (https://www.linkedin.com/in/lisahellqvist/) - https://www.linkedin.com/in/lisahellqvist/ (https://www.linkedin.com/in/lisahellqvist/) - Join Copperberg’s online Business Manufacturing Community (https://bit.ly/3ZiYUoe) - https://bit.ly/3ZiYUoe - Follow Copperberg: → LinkedIn (https://www.linkedin.com/company/copperberg/) - https://bit.ly/cpprbrgLi → YouTube (https://www.youtube.com/THEMIDFIELDMEDIA) - https://bit.ly/cpprbrgYT — Help Us Grow: - We’d appreciate it if you could leave a review and follow us on your favorite podcast platform. - Liked what you heard? Spread the word by sharing it with your network. - Got feedback or questions? Drop us a line at podcast@copperberg.com—we’d love to hear from you! — Music sourced from Pixabay (https://pixabay.com/music/beats-morning-routine-182225/) - https://bit.ly/3XZ2KSE

11. 

    17 Dec 2024

    Aftermarket and Service in Focus: 2024 Review & 2025 Forecast with Lisa Hellqvist

    Copperberg's Lisa Hellqvist shares expert insights on 2024 aftermarket service trends, workforce challenges, and 2025 growth drivers, including AI-powered assistance and circular economy models.

12. 

    2 Dec 2024

    Boosting Engagement and ROI at In-Person Industry Events with Åsa Karphammar and Amjy Hussain

    Copperberg's Åsa Karphammar and Amjy Hussain share expert insights on maximizing the value of in-person industry events, highlighting the power of face-to-face connections and data-driven ROI.

13. 

    18 Nov 2024

    Recap: 2024 Aftermarket Business Platform - Power of 50 Event

    In October 2024, 50 aftermarket leaders gathered in Copenhagen to discuss strategies to elevate the customer experience by integrating customer-centric practices in the service lifecycle. This episode brings you key moments from that event through the delegates’ eye. With a mix of keynote summaries, delegate reflections, and roundtable insights, this episode paints a vivid picture of how industry leaders are navigating and driving service excellence. Experience the pulse of the event: - Resilience and Innovation: Hear stories of strength and transformation from aftermarket leaders who have navigated immense challenges and turned obstacles into opportunities for growth. -  Keynote Insights: Our speakers share thought-provoking ideas on topics like the power of smart analytics, strategies for amplifying customer-centricity, and the critical need for continuous transformation in a rapidly evolving service landscape. - Roundtable Takeaways: Get a sense of the crucial themes that emerged from the five rounds of peer-to-peer discussions that happened that day. - Panel Reflections: Listen as our expert panelists synthesized key themes and provided actionable insights to drive sustainable success in the aftermarket. Throughout the episode, you’ll hear inspiring stories and practical takeaways from thought leaders who are redefining the customer experience in aftermarket services. Whether you’re a service professional, technologist, or industry leader, this episode is packed with insights that will get you thinking about the future of the aftermarket and your role in shaping it. — Time Stamps: 01:00 About the 2024 Aftermarket Business Platform - Power of 50 04:53 Quick Chat with Event Delegates 12:01 Post-Event Interview with Keynote Speakers 21:26 Post-Event Interview with Roundtable Moderators 26:20 Post-Event Interview with Concluding Panel — Stay Connected: - Join Copperberg’s online Business Manufacturing Community (https://bit.ly/3ZiYUoe) - https://bit.ly/3ZiYUoe - Follow Copperberg: → LinkedIn (https://www.linkedin.com/company/copperberg/) - https://bit.ly/cpprbrgLi → YouTube (https://www.youtube.com/THEMIDFIELDMEDIA) - https://bit.ly/cpprbrgYT — Help Us Grow: - We’d appreciate it if you could leave a review and follow us on your favorite podcast platform. - Liked what you heard? Spread the word by sharing it with your network. - Got feedback or questions? Drop us a line at podcast@copperberg.com—we’d love to hear from you! — Intro music sourced from Pixabay (https://pixabay.com/music/beats-morning-routine-182225/) - https://bit.ly/3XZ2KSE (https://bit.ly/3XZ2KSE) Additional sound effects sourced from Pixabay: - Audio Logo Sidestep: https://pixabay.com/sound-effects/audio-logo-sidestep-185376/ (https://pixabay.com/sound-effects/audio-logo-sidestep-185376/) - Cinematic Impact Boom: https://pixabay.com/sound-effects/cinematic-impact-boom-242635/ (https://pixabay.com/sound-effects/cinematic-impact-boom-242635/) - Transition Base: https://pixabay.com/sound-effects/transition-base-121422/ (https://pixabay.com/sound-effects/transition-base-121422/)

14. 

    29 Oct 2024

    Turning Sustainability into Profits in Aftermarket Services with Lisa Hellqvist

    In this episode, we break down the complexities of sustainability in the aftermarket and services industry, offering practical insights and real-world examples to help you balance profitability with long-term ESG goals. Our guest, Lisa Hellqvist, Co-Founder and Managing Director of Copperberg, will give an overview of how and why, over the years, the sustainability agenda has grown in significance within the sector, the business case for sustainability, the challenges of embedding sustainable practices into your business, and the steps you can take now to stay ahead. Join us as we discuss: - Forces Driving Sustainability in Aftermarket Services: How customer expectations, regulatory pressures, and technology are reshaping how aftermarket companies approach sustainability. - Challenges and Opportunities: The barriers companies face in turning sustainability goals into action and how some have turned these challenges into profitable opportunities. - Designing and Proving Sustainable Practices: Real-world examples of companies rethinking product design and adopting holistic approaches that align commercial and environmental goals, as well as effective strategies for measuring and communicating sustainable value to stakeholders. - Embedding Sustainability Across the Organization: How to secure leadership buy-in, integrate sustainability into sales and service teams, and create a lasting cultural shift that ensures sustainability becomes part of the company’s DNA. As sustainability continues to shape industry expectations, companies that proactively embed it into their core operations will find themselves not only meeting regulatory and customer demands but also setting the pace for a future where responsible practices define success. This episode provides the tools and inspiration for industry leaders to move from intention to action, transforming sustainability into a cornerstone of a resilient, forward-thinking business. — Time Stamps: 00:00 Introduction to Copperberg Conversations 04:42 Forces Driving Sustainability in Aftermarket Services 09:30 Challenges of Integrating Sustainable Practices 17:48 Designing for Service and Sustainability 25:44 The Value of Sustainable Solutions 32:06 Customer Preference for Sustainable Services 34:40 Driving Profitability through Refurbishment Programs 45:05 Service Function as a Moneymaker and Competitive Advantage 47:47 Upcoming Event: Sustainability in Service Summit in Stockholm 48:45 Outro — Stay Connected: - Connect with ⁠Lisa Hellqvist on LinkedIn⁠ (https://www.linkedin.com/in/lisahellqvist/) - ⁠https://www.linkedin.com/in/lisahellqvist/⁠ (https://www.linkedin.com/in/lisahellqvist/) - Join Copperberg’s ⁠online Business Manufacturing Community⁠ (https://bit.ly/3ZiYUoe) - https://bit.ly/3ZiYUoe - Follow Copperberg: → ⁠LinkedIn⁠ (https://www.linkedin.com/company/copperberg/) - https://bit.ly/cpprbrgLi → ⁠YouTube⁠ (https://www.youtube.com/THEMIDFIELDMEDIA) - https://bit.ly/cpprbrgYT (https://bit.ly/cpprbrgYT) — Help Us Grow: - We’d appreciate it if you could leave a review and follow us on your favorite podcast platform. - Liked what you heard? Spread the word by sharing it with your network. - Got feedback or questions? Drop us a line at podcast@copperberg.com—we’d love to hear from you! — Music sourced from ⁠Pixabay⁠ (https://pixabay.com/music/beats-morning-routine-182225/) - https://bit.ly/3XZ2KSE

15. 

    13 Oct 2024

    The Power of 50: Inside the Event Format Connecting Top Leaders in Manufacturing w/ Lisa Hellqvist & Malin Mostofi

    In this episode of Copperberg Conversations on Manufacturing Matters, we take an inside look at the journey behind Copperberg’s “Power of 50” event format. This exclusive gathering is designed to bring together 50 top manufacturing leaders for one day of immersive on-site activities encompassing keynote speeches, roundtable discussions, and networking. Our guests, Lisa Hellqvist, Co-Founder and Managing Director of Copperberg, and Malin Mostofi, Marketing Director at Copperberg, share the story behind this exclusive event experience and the challenges that shaped its creation. From navigating the turbulent period of the COVID-19 pandemic to rethinking how events should drive value, Lisa Hellqvist and Malin Mostofi provide a transparent account of the resilience and strategic thinking that helped establish “Power of 50” as a standout format in the manufacturing industry. Their reflections highlight how exclusive, well-curated events provide senior leaders the opportunity to connect with peers and exchange insights in a neutral setting—transforming the event into a “massive workshop for leaders,” as Lisa Hellqvist describes it. Join us as we discuss: - The Evolution of Copperberg’s Event Model: How the pandemic forced Copperberg to adapt its strategy and led to the birth of the “Power of 50” format. - The Power of Intimate Gatherings: Why smaller, high-impact events can spark deeper conversations and generate lasting value for leaders in manufacturing. - Creating Conversations That Matter: How Copperberg balances the needs of event partners with the interests of delegates to ensure meaningful, actionable dialogue. - The “Aha” Moment: The signals that show an event is working and how the “Power of 50” format creates those moments where everything just clicks. - The Lasting Impact of 'Power of 50': Why this format continues to resonate with attendees and how it fosters lasting connections and industry insights. Creating the “Power of 50” event format wasn’t an overnight success—it’s a story of overcoming challenges, tough decisions, and ultimately, a shift in focus to deliver what really matters. — Time Stamps: 00:00 Introduction to Copperberg Conversations 02:28 Personal Journeys in the Events Industry 12:02 Navigating Challenges: The Impact of the Pandemic 22:40 The Birth of the Power of 50 Event Format 30:30 Creating Meaningful Connections at Events 50:17 The Lasting Power of the Power of 50 54:37 Outro — Stay Connected: - Connect with Lisa Hellqvist on LinkedIn (https://www.linkedin.com/in/lisahellqvist/) - https://www.linkedin.com/in/lisahellqvist/ (https://www.linkedin.com/in/lisahellqvist/) - Connect with Malin Mostofi on LinkedIn (https://www.linkedin.com/in/malinpetterson/) - https://www.linkedin.com/in/malinpetterson/ (https://www.linkedin.com/in/malinpetterson/) - Join Copperberg’s online Business Manufacturing Community (https://bit.ly/3ZiYUoe) - https://bit.ly/3ZiYUoe - Follow Copperberg: → LinkedIn (https://www.linkedin.com/company/copperberg/) - https://bit.ly/cpprbrgLi → YouTube (https://www.youtube.com/THEMIDFIELDMEDIA) - https://bit.ly/cpprbrgYT — Help Us Grow: - We’d appreciate it if you could leave a review and follow us on your favorite podcast platform. - Liked what you heard? Spread the word by sharing it with your network. - Got feedback or questions? Drop us a line at podcast@copperberg.com—we’d love to hear from you! — Music sourced from Pixabay (https://pixabay.com/music/beats-morning-routine-182225/) - https://bit.ly/3XZ2KSE

16. 

    27 Sept 2024

    Crafting Content That Drives Thought Leadership in Manufacturing with Lisa Hellqvist & Malin Mostofi

    In this episode of Copperberg Conversations on Manufacturing Matters, we explore the evolving role of thought leadership in manufacturing and its growing significance for industry differentiation. With digital content saturating the market, crafting impactful thought leadership that resonates with a discerning and often skeptical audience is more challenging than ever. Our guests, Lisa Hellqvist, Co-Founder and Managing Director of Copperberg, and Malin Mostofi, Marketing Director at Copperberg, offer practical insights on creating content that captures attention and builds lasting credibility. Join us as we discuss: - The Evolution of Thought Leadership: How it has become a critical focus for manufacturers and what makes it distinct from other content marketing efforts. - Crafting a Unique Perspective: How companies can develop a compelling point of view that truly connects with their target audience. - Strategic Alignment and Credibility: The importance of integrating thought leadership into broader marketing strategies and balancing storytelling with data. - The Value of Neutrality: Why being a neutral content provider boosts credibility and how this approach drives meaningful impact in the manufacturing sector. - Future Outlook: How AI and digital tools are reshaping the content marketing space and what kind of mindset companies need to do to adapt to stay ahead. Throughout the episode, Lisa and Malin provide real-world examples and actionable advice for marketing leaders seeking to differentiate their brands and build stronger industry influence through thought leadership. — Time Stamps: 00:00 Introduction 02:06 The Evolution of Thought Leadership in Manufacturing 10:22 Crafting Engaging Content for the Manufacturing Sector 15:50 Developing a Unique Perspective 20:03 Bridging the Gap: Connecting Companies with Their Audience 21:17 How Thought Leadership Pieces Connect to the Broader Business Strategy 24:55 Measuring the Impact of Thought Leadership 29:55 The Role of Neutrality in Thought Leadership 39:38 The Future of Content Creation and AI's Role in It — Stay Connected: - Connect with Lisa Hellqvist on LinkedIn (https://www.linkedin.com/in/lisahellqvist/) - https://www.linkedin.com/in/lisahellqvist/ (https://www.linkedin.com/in/lisahellqvist/) - Connect with Malin Mostofi on LinkedIn (https://www.linkedin.com/in/malinpetterson/) - https://www.linkedin.com/in/malinpetterson/ (https://www.linkedin.com/in/malinpetterson/) - Join Copperberg’s online Business Manufacturing Community (https://bit.ly/3ZiYUoe) - https://bit.ly/3ZiYUoe - Follow Copperberg: → LinkedIn (https://www.linkedin.com/company/copperberg/) - https://bit.ly/cpprbrgLi → YouTube (https://www.youtube.com/THEMIDFIELDMEDIA) - https://bit.ly/cpprbrgYT — Help Us Grow: - We’d appreciate it if you could leave a review and follow us on your favorite podcast platform. - Liked what you heard? Spread the word by sharing it with your network. - Got feedback or questions? Drop us a line at podcast@copperberg.com—we’d love to hear from you! — Music sourced from Pixabay (https://pixabay.com/music/beats-morning-routine-182225/) - https://bit.ly/3XZ2KSE

17. 

    13 Sept 2024

    To Share or Not To Share: Knowledge Exchange in Manufacturing with Lisa Hellqvist

    Welcome to Copperberg Conversations on Manufacturing Matters, the podcast where we share the latest knowledge and insights in the manufacturing and industrial sectors. Here, we feature the voices of industry leaders, innovators, and experts. In our first episode, we explore the vital yet challenging world of knowledge exchange in manufacturing. Sharing expertise is key to driving innovation, enhancing efficiency, and maintaining a competitive edge, but finding the right balance isn’t always easy. Join us as we discuss: - The Importance of Knowledge Sharing: Understanding the challenges and motivations behind building effective knowledge-sharing systems within organizations. - Cultivating Internal Collaboration: Strategies, technologies, and leadership roles that foster a culture of open knowledge exchange inside the organization. - Navigating External Sharing: How companies can share insights with industry peers while safeguarding their competitive edge, and the role of industry events in facilitating effective knowledge exchange. - Key Takeaways and Actionable Advice: Practical strategies for leaders to overcome hesitations, find the right balance, and embed knowledge sharing into company culture. Our guest, Lisa Hellqvist, Managing Director of Copperberg, brings her extensive experience to the table, offering practical insights and real-world examples of how manufacturing professionals can leverage knowledge sharing for business success. Whether you’re working on internal collaboration or considering how much to share externally, this episode provides essential takeaways for leaders at every level. — Stay Connected: - Connect with Lisa Hellqvist on LinkedIn (https://www.linkedin.com/in/lisahellqvist/) - Connect with Nina Roper Yearwood on LinkedIn (https://www.linkedin.com/in/ninaroper/) - Join Copperberg’s online Business Manufacturing Community (https://bit.ly/3ZiYUoe) - Follow Copperberg on LinkedIn (https://www.linkedin.com/company/copperberg/) and YouTube (https://www.youtube.com/THEMIDFIELDMEDIA) — Help Us Grow: We’d appreciate it if you could leave a review and follow us on your favorite podcast platform. Liked what you heard? Spread the word by sharing it with your network. Got feedback or questions? Drop us a line at podcast@copperberg.com (mailto:podcast@copperberg.com)—we’d love to hear from you! — Music sourced from Pixabay (https://pixabay.com/music/beats-morning-routine-182225/)

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

53,900

Score snapshot 15 Sept 2025

Spotify

5.0 / 5

5 ratings

Podcast Authority Score: 52 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

62

Social presence

0

YouTube

76

Engagement

32

Contact Copperberg Conversations on Manufacturing Matters

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.