A podcast uncovering the science and art behind copywriting and content design - as seen through the eyes of industry experts.
Contact us: info@copycatspod.com
Episode 13: Dean Robertson on why AI makes content governance as important as copywriting
Dean Robertson, Content Design leader at Expedia, knows a thing or two about shaping traveller experiences, building content systems and navigating the future of AI.
Here he speaks to Drew about the complexity of travel content, how AI is changing the role of content designers, and why curiosity and critical thinking matter more than ever.
30 Apr 2026
Episode 12: Patrick Stafford on why marrying technical skills with the right mindset will transform your content career
Patrick Stafford, CEO of the UX Content Collective knows a thing or two about storytelling, shaping digital experiences and building strategy.
Here he speaks to Drew about his journey in the content space, why there’s a time and a place for AI, and the key to standing out from other content designers.
For content design and UX writing courses, coaching, resources and more, visit:
UX Content Collective (https://uxcontent.com/)
00:00 Introduction to Patrick Stafford and UX Content Collective
03:10 The Evolution of Content Strategy
05:52 The Global Reach of UX Content Collective
09:00 The Impact of AI on Content Design
11:46 Embracing AI in Content Design
14:38 The Future of Conversational Design
17:45 Skills Gaps in Content Design
20:47 The Importance of Technical Knowledge in Content Design
34:31 Building Relationships and Influence in Teams
34:34 Impressive Content Executions and Learning from Others
38:37 Evaluating Excellent Content Experiences
41:35 Writing for Fun and Personal Projects
43:16 Essential Tools for Content Designers
47:04 The Role of Content Designers in Technical Environments
50:49 Language and Communication in Professional Settings
28 Mar 2026
Episode 11: Patrick Fagan on marketing psychology, the art of nudging and the transformative potential of AI
Patrick Fagan, a leading behavioural scientist and marketing psychology expert, unveils how language, symbols, and social cues drive human behaviour.
He talks to Drew about the art of “nudging” and its impact on advertising and social media. The conversation also addresses why simple design tweaks can make your message more persuasive - and the transformative potential of AI in content creation and customer segmentation.
Check out: nudgepanel.com
00:00 Introduction to Behavioral Science in Marketing
03:02 The Journey into Behavioral Science
07:58 Nudge Sprints and Research Methodologies
10:26 The Power of Language in Influencing Behavior
13:53 Surprising Insights in Behavioral Science
15:23 Attention Spans and Information Processing
19:57 The Impact of AI on Behavioral Science
23:44 Redesigning Digital Communication
25:03 The Emotional Impact of Social Media
26:12 Behavioral Science and Viral Messaging
27:25 The Power of Simplicity in Communication
28:29 Essential Tools for Creatives
29:16 The Future of Insights Tools
30:45 Food and Creativity
31:04 Unpopular Opinions on Media Consumption
32:08 The Purpose of Brands
34:30 Influencing Behavior Through Messaging
36:22 Overused Words in Communication
26 Feb 2026
Episode 10: Pete Kowalczyk from GOV.UK on navigating the intricacies of conversational AI and the evolution of content design
Drew speaks to Pete Kowalczyk, an award-winning writer who was recently recognised in the 'UK's Top 10 Conversational AI practitioners list' by Conversational AI News.
Topics covered in this pod include the intricacies of conversational AI, the evolution of content design, and the future of digital communication.
Pete also discusses his work at GOV.UK, where he is at the forefront of integrating AI into public services, aiming to enhance accessibility and efficiency and set new standards for government communication and service delivery.
Follow Pete’s AI Studio blog: https://alphagov.github.io/govuk-ai/ (https://alphagov.github.io/govuk-ai/)
Pete is speaking at the Lead with Tempo conference at the Barbican, London this September: https://www.leadwithtempo.com/ (https://www.leadwithtempo.com/)
00:00 Introduction to Conversational Design
01:22 Understanding the Role of a Conversation Designer
03:42 The Evolution of Conversational Design
08:49 Journey Mapping in a Probabilistic Environment
13:41 Building Trust and Transparency in AI
23:00 The Importance of Character in AI Interactions
33:35 Skills for Aspiring Conversational Designers
39:17 The Future of Conversational Design in Government
13 Jan 2026
Episode 9: Andrew Boulton on the power of curiosity, the value of authenticity and embracing creativity in a digital age
Drew converses with a seasoned wordsmith and author Andrew Boulton, about the nuances of creative language, the evolving role of copywriting, and the impact of technology on the craft.
Tune in for a thoughtful exploration of what it means to be a copywriter today.
Check out Andrew's books:
Copywriting Is...30-or-so Thoughts on Thinking like a Copywriter (https://www.amazon.co.uk/Copywriting-30-so-Thoughts-Copywriter/dp/1838434305/ref=sr_1_3?dib=eyJ2IjoiMSJ9.CoVurfTr6UfNyCEHZNPfE2zpUirEQSLu8jn6_7NrWIh_E0G0L4ooJGQAahh4t7YsWxjucNl1UiqvkFuHK467QGPX-n07QfGfiOytrtAPYwco3t6Gt64GUs3X9fcVIf23o7MzV4kYaLNYSOmYlw9YAiJhRgPjN1lCqFwDt9hGWtLJcoWVSpdbvtSxlcC-l5mhWV2fYNuEH9Zg16jL3G943JqWXovwVvzU8diQQsDhADk.D98RlovmTmh61jUPg1uEpGsV9yF9iGuLEWo-tPJv-bQ&dib_tag=se&qid=1768263724&refinements=p_27%3AAndrew+Boulton&s=books&sr=1-3&text=Andrew+Boulton)
Adele Writes an Ad (https://www.amazon.co.uk/Adele-Writes-Ad-Andrew-Boulton/dp/1838434348/ref=sr_1_1?crid=3COL123HBSNHQ&dib=eyJ2IjoiMSJ9.9aj0O4O48PsNnW79iyH1Mg.2BakGlV3WBlxsNWdvgvjiLYzNFHYdC59gC2c0_O-cx4&dib_tag=se&keywords=adele+writes+an+ad&qid=1768263686&sprefix=adele+writes+an+a%2Caps%2C194&sr=8-1)
24 Dec 2025
Episode 8: Margo Stern on approaching interviews as design problems, and the secret to driving content design advocacy
In this episode, we speak to Margo Stern, author of "Good Job: Designing Interviews and Interviewing in Design", and Staff Content Designer at Lyft.
As well as explaining how interviews can be approached as design problems, she discusses the impact of AI on content design, and explains why the content design roadshow is dead!
Get your copy of the 'Good Job...' book (https://sternlyworded.com/good-job-book)
4 Nov 2025
Episode 7: Michael Osborne CEO of Accessible Me on going from animation dreams to empowering inclusion
In this episode, Drew welcomes Mike Osborne, the visionary behind Accessible Me, an organisation dedicated to creating a more inclusive world. Mike shares his personal journey from aspiring animator to accessibility advocate, driven by his experiences with neurodivergence and a passion for digital equity.
The conversation delves into the importance of inclusive design, the impact of accessibility on content creation, and the future role of AI in enhancing accessibility. Join us for an inspiring discussion on making products more human and accessible for all.
00:00 Introduction to Accessibility and Inclusion
07:42 Mike's Personal Journey and Motivation
16:37 The Importance of Inclusive Design
22:08 Accessibility vs. Inclusive Design
28:23 The Role of AI in Accessibility
34:04 Quickfire Questions and Final Thoughts
5 Oct 2025
Episode 6: Button and Confab founder Kristina Halvorson breaks down content strategy and the emerging role of AI
Kristina Halvorson, founder of Confab and Button and leader at Brain Traffic, joins us to talk content strategy and content operations. She tackles how to ask the right strategic questions, align teams, preparing for content for emerging AI tools and why curiosity (not complaints) advances our field.
Button 2025, the content design conference takes place on October 22-24.
Music by TimMoor from Pixabay
YouTube/Twitter: @copycatspod
Instagram: copy_cats_podcast
9 Sept 2025
Episode 5: TextJam founder Pete DeLaurentis on collaboration, AI, and making products fun
Engineering lead, senior stack developer and technology obsessive Pete DeLaurentis is the man behind new text editor, TextJam. We spoke to him about how the tool helps make life easier for writers - and why he was determined to ensure it's fun to use.
Pete also shared knowledge nuggets on the power of different AI models, his frustration with LinkedIn...and his link to Harry Potter!
Music by TimMoor from Pixabay
Twitter: @copycatspod
Instagram: copy_cats_podcast
30 Jun 2025
Episode 4: Jon Yablonski on human-centred design and what scares him about AI
Multi-disciplinary designer, Jon Yablonski is the author behind the Laws of UX and creator of Humane by Design.
We caught up with the man from @Mixpanel to discuss, among other things, his overwhelming passion for designing tools that empower people, and what happens when technology gets in the way of good design.
Music by TimMoor from Pixabay
Twitter: @copycatspod
22 May 2021
Episode 3: Gregg Bernstein on user centered design and the role of copywriters in research
Gregg Bernstein is Lead User Researcher at Webflow and author of the book "Research Practice: Perspectives from UX researchers in a changing field".
We caught up with the Georgia-based, user-centered design expert to discuss the role of UX copywriters in research, his own love for writing - plus what it takes to hire a great researcher.
Music by TimMoor from Pixabay
Twitter: @copycatspod
18 Mar 2021
Episode 2: Torrey Podmajersky - on customer goals vs business goals, selling copy and why contractions matter
Google UX Writer and Content Strategist Torrey Podmajersky is author of strategic writing for UX and an expert on conversion engaging, supporting and attracting users.
Here she talks to us about techniques for measuring and selling the value of copy, creating standards and dealing with business goals versus customer goals.
Music by TimMoor from Pixabay
Twitter: @copycatspod
17 Feb 2021
Episode 1: Whitney Quesenbery - on accessibility, personas and more
Our very first guest on the Copy Cats podcast is Whitney Quesenbery, the co-author of A Web for Everyone: Designing Accessible User Experiences.
The co-founder of the Centre for Civic Design talks to us about (among other things) the value of personas, the role of accessibility on the US voting experience, and the importance of design literacy.
Music by TimMoor from Pixabay
Twitter: @copycatspod
3 Dec 2020
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